Ep #12 Validate Your Idea Before You Jump In with Lara Fordis
11/17/20 • 59 min
My guest this week is Lara Fordis, a former corporate market researcher turned independent who loves helping small brands validate their idea and make sure they know their target customer and whether they will be successful in the marketplace.
Lara has great ideas on how to do market research on a small scale and tips to avoid to get false positives. In fact, it has gotten easier to do marketing research!
My big piece of advice for any entrepreneur is to be willing to step back and be open to feedback. You need to be willing to adjust your brand and idea without taking it personal.
Get it touch with Lara at [email protected]
Stop the endless research and overwhelm! Know exactly what each sales channel looks like for success and create a roadmap for your unique business - join me in the Sales Channel Challenge - 3 days April 15, 16 and 17. Reserve your space for just $27 at https://www.foodbizsuccess.com/challenge
MAKE A BIG LEAP THIS YEAR! Commit to the support and accountability you need to create a beautiful business!
- Get Food Business Success to launch and scale to $100K guaranteed
- Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business
Pick up your copy of "Key Ingredients" on Amazon here.
Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.
My guest this week is Lara Fordis, a former corporate market researcher turned independent who loves helping small brands validate their idea and make sure they know their target customer and whether they will be successful in the marketplace.
Lara has great ideas on how to do market research on a small scale and tips to avoid to get false positives. In fact, it has gotten easier to do marketing research!
My big piece of advice for any entrepreneur is to be willing to step back and be open to feedback. You need to be willing to adjust your brand and idea without taking it personal.
Get it touch with Lara at [email protected]
Stop the endless research and overwhelm! Know exactly what each sales channel looks like for success and create a roadmap for your unique business - join me in the Sales Channel Challenge - 3 days April 15, 16 and 17. Reserve your space for just $27 at https://www.foodbizsuccess.com/challenge
MAKE A BIG LEAP THIS YEAR! Commit to the support and accountability you need to create a beautiful business!
- Get Food Business Success to launch and scale to $100K guaranteed
- Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business
Pick up your copy of "Key Ingredients" on Amazon here.
Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.
Previous Episode
Ep #11: Expressing Your Brand Visually with Karyn Savory
Today my special guest is Karyn Savory, Owner & Creative Director of Sweet and Savory Designs and we are going to be talking all things design, and branding and learning some of the insider tips and tricks and what to expect when working with a graphic designer.
Karen Savory is a design connoisseur with a food fetish. She helps restaurants and food & beverage companies create top-shelf visual brands that directly impact both the vitality of the business and the bottom line. Using visionary thinking, a commitment to excellence, and a deep understanding of the industry, she can create everything a delicious brand requires.
Interested in a full rebrand or brand refresh? Visit www.sweetsavorydesigns.com and mention the Food Business Success podcast to receive 20% off a logo package.
Also, when you sign up for the Tasty Tidbits monthly newsletter you’ll receive her free “Recipe for a Successful Brand”. Sign up here: https://sweetsavorydesigns.com/blog/
Work with me and get the help you need to turn your delicious dream into a legal, profitable packaged food business. Apply for FoodBizSuccess.com to join me in my monthly membership program.
- Work with me live twice a month on our group coaching calls
- Access my entire library of self-paced courses with video modules and all of my tools
- Work alongside a community of other like-minded foodpreneurs launching and growing their businesses
- Access to a members-only private group to get all of your questions answered quickly.
Stop the endless research and overwhelm! Know exactly what each sales channel looks like for success and create a roadmap for your unique business - join me in the Sales Channel Challenge - 3 days April 15, 16 and 17. Reserve your space for just $27 at https://www.foodbizsuccess.com/challenge
MAKE A BIG LEAP THIS YEAR! Commit to the support and accountability you need to create a beautiful business!
- Get Food Business Success to launch and scale to $100K guaranteed
- Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business
Pick up your copy of "Key Ingredients" on Amazon here.
Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.
Next Episode
Ep #13 Using Gratitude to Fuel You into Action
This is not your typical Thanksgiving week gratitude podcast. Believe it or not, we often use gratitude against ourselves to stay in the status quo and not go after our dreams. Instead, I give you three exercises to try to use gratitude in an active way that fuels your action and gets you past the fear and discomfort you feel when you think about starting your business. Try one of them on this week and see how it feels. I hope you feel more empowered and ready to start your business this year!
Work with me and get the help you need to turn your delicious dream into a legal, profitable packaged food business. Apply for FoodBizSuccess.com to join me in my monthly membership program.
- Work with me live twice a month on our group coaching calls
- Access my entire library of self-paced courses with video modules and all of my tools
- Work alongside a community of other like-minded foodpreneurs launching and growing their businesses
- Access to a members-only private group to get all of your questions answered quickly.
Stop the endless research and overwhelm! Know exactly what each sales channel looks like for success and create a roadmap for your unique business - join me in the Sales Channel Challenge - 3 days April 15, 16 and 17. Reserve your space for just $27 at https://www.foodbizsuccess.com/challenge
MAKE A BIG LEAP THIS YEAR! Commit to the support and accountability you need to create a beautiful business!
- Get Food Business Success to launch and scale to $100K guaranteed
- Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business
Pick up your copy of "Key Ingredients" on Amazon here.
Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.
Food Business Success® with Sari Kimbell - Ep #12 Validate Your Idea Before You Jump In with Lara Fordis
Transcript
Lara Fordis 0:04
I'm Sari Kimbell and I've done just about everything in the food industry. I have helped hundreds of packaged food business entrepreneurs and now I want to help you make your delicious dream a reality. Whether you want to be successful at farmer's markets, online, or wholesale on the store shelves, Food Business Success is your secret ingredient. I will show you how to avoid an expensive hobby, and instead run a profitable food business. Now let's jump.
everyone. Welcom
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/food-business-success-with-sari-kimbell-154466/ep-12-validate-your-idea-before-you-jump-in-with-lara-fordis-9942852"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to ep #12 validate your idea before you jump in with lara fordis on goodpods" style="width: 225px" /> </a>
Copy