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Focal Tangent: Perspectives That Shift - 015: Creating a Website That Sells and Attracts Your Dream Client with Erin Dean Williams

015: Creating a Website That Sells and Attracts Your Dream Client with Erin Dean Williams

09/15/21 • 25 min

Focal Tangent: Perspectives That Shift

A website is essential for your business growth, think of it like a virtual business card, a virtual storefront where visitors can enter and browse and get to know you, your product, your service. How can you get them to stay a while longer? How can you get them to BUY? This is one of my favourite topics to dive into because I see the impact that websites can make and that professional brand photos can make on a website.
In today’s episode we dive into how to create a website that sells, that will attract your dream client with special guest Erin Dean Williams, website designer and brand strategist for entrepreneurs.

Erin Dean Williams is a leading website designer and brand strategist for entrepreneurs. She’s helped dozens of entrepreneurs create drool worthy brands and websites that increase revenue and standout.

... creating your website and your content strategy is an opportunity to go back to the roots of why you started your business.... ~ Erin Williams

Episode Highlights:

  • [3:08] The story of how Erin became an entrepreneur
  • [8:49] Why a website is essential for portraying your brand vibe and for business growth
  • [10:48] Tips for designing a website that sells
  • [15:15] How to be strategic and intentional with the content on your website or blog and why it matters
  • [18:21] Ways to effectively manage your website and mistakes to avoid

You want that one-liner or headline at the top of the page, because you only have five seconds to really engage people that land on your website. You want that top part of your website to tell people what it is you do and how you can help them and have a call to action to either book a call with you or buy your product or buy your service. ~ Erin Williams

Stay tuned for Erin’s upcoming online course, Brand Accelerator for Coaches, launching in September.

Connect with Erin:

Links mentioned in the episode:

Connect with Nathalie:

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A website is essential for your business growth, think of it like a virtual business card, a virtual storefront where visitors can enter and browse and get to know you, your product, your service. How can you get them to stay a while longer? How can you get them to BUY? This is one of my favourite topics to dive into because I see the impact that websites can make and that professional brand photos can make on a website.
In today’s episode we dive into how to create a website that sells, that will attract your dream client with special guest Erin Dean Williams, website designer and brand strategist for entrepreneurs.

Erin Dean Williams is a leading website designer and brand strategist for entrepreneurs. She’s helped dozens of entrepreneurs create drool worthy brands and websites that increase revenue and standout.

... creating your website and your content strategy is an opportunity to go back to the roots of why you started your business.... ~ Erin Williams

Episode Highlights:

  • [3:08] The story of how Erin became an entrepreneur
  • [8:49] Why a website is essential for portraying your brand vibe and for business growth
  • [10:48] Tips for designing a website that sells
  • [15:15] How to be strategic and intentional with the content on your website or blog and why it matters
  • [18:21] Ways to effectively manage your website and mistakes to avoid

You want that one-liner or headline at the top of the page, because you only have five seconds to really engage people that land on your website. You want that top part of your website to tell people what it is you do and how you can help them and have a call to action to either book a call with you or buy your product or buy your service. ~ Erin Williams

Stay tuned for Erin’s upcoming online course, Brand Accelerator for Coaches, launching in September.

Connect with Erin:

Links mentioned in the episode:

Connect with Nathalie:

Previous Episode

undefined - 014: Enriching Your Mindset For High Performance & Growth with Tanya Thomson

014: Enriching Your Mindset For High Performance & Growth with Tanya Thomson

Did you know that affirmations are a part of your toolkit to help with your mindset, keeping you positive and helping with building confidence? True story. I’m so excited to welcome special guest Tanya Thomson to chat about enriching your mindset for high performance and growth... in business and in life. This episode will truly shift your perspective.

Tanya is the founder of RYSE; a business built out of necessity, both for herself but also for the struggles that we as women go through.

As a Marketer in the corporate world, Tanya had a successful career, working for big brands like RBC, Air Canada, AT&T, Kraft Heinz, the list goes on. When she went on mat leave, she thought she'd return in 9 months and pick-up exactly where she left off. That clearly was not the case. Her former employer filled her role, leaving her unemployed. Less than two weeks later COVID-19 hit.

The months to follow were an emotional roller coaster, from being forced to sell their condo & move in with her parents, to figuring out what she was going to do with her life. After a year of soul searching she found that her story was very similar to many other women; though the words are different the storyline is always the same. Women feeling unworthy, undervalued and unappreciated.

This is why we need to make changes. So, with that thought, RYSE was born.

RYSE strives to empower all women through positive affirmations and every day reminders; we provide the tools to enrich your mindset.

Episode Highlights:

  • [03:08] How Tanya created her own opportunity with the creation of her company Ryse
  • [08:21] Insights on the parallels between the determination and grit of athletes to high performance in business
  • [11:56] How happiness and success are correlated
  • [14:24] The four categories of the Ryse Affirmation cards and how it empowers and speaks to people on different days
  • [18:43] Experience a live card reading
  • [21:26] How consistency is key for forming habits and enriching your mindset
  • [26:12] Tips for leaning into being open and vulnerable
  • [31:16] The power of looking at challenges as new opportunities

Look at challenges as opportunities for new beginnings. ~Tanya Thomson, Ryse

This episode will truly shift your perspective.

Resources mentioned in this episode:

  • Mamas and Co. community membership for women entrepreneurs https://www.mamasandco.com/a/42958/ao4jcZBy

Connect with Tanya:

Connect with Nathalie:

Next Episode

undefined - 016: How Couples Can Survive and Thrive in the Busiest Of Times with Allison Villa

016: How Couples Can Survive and Thrive in the Busiest Of Times with Allison Villa

Your busy season is approaching... your heart beats faster, it feels as though there are less minutes in a day to get things done, to prepare, it’s showtime... but wait, you haven’t had a chance to connect with your partner or your family... "there will be time... when things get less busy...", by then there may be tears, frustration, yelling. Does this feel familiar? This is my storyline on repeat and guess what? There's a way that couples can survive and thrive in the busiest of times.

I’m so excited to welcome Allison Villa, Psychotherapist + Relationship Expert, creator of The 4 Relationship Seasons-, and host of the Couplehood podcast. We learn about how to apply the 4 Relationship Seasons lean into her expertise on helping couples remain healthy during peak periods in business... and during uncertain and stressful times such as a pandemic. Her honest approach to parents in love has impacted couples, and families, worldwide.

Episode Highlights:

  • Allison’s personal story of recovering perfectionist meets motherhood
  • The inspiration behind Allison’s brand vibe and the evolution of her personal brand
  • The 4 Relationship Seasons: what they are, why every couple goes through them, and why naming them is empowering and provides clarity/direction
  • Tips for entrepreneurs for managing expectations in relationships during the coping season
  • How couples can survive and thrive during the peaks and valleys of the entrepreneurial journey
  • Recommendations for couples on how to deal with periods of uncertainty
  • The breakdown of Allison’s marriage that led to a breakthrough

Thank you Allison for sharing your story and unique perspectives that shift!

Find out your Relationship Season by taking the free quiz: https://www.allisonvilla.com/quiz

Connect with Allison:

Connect with Nathalie:

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