Innovative PPC Strategies for E-Commerce Growth
06/11/24 • 76 min
Want to build and scale your e-commerce brand like a pro? In this episode, we sit down with Matt Altman from Right Side Up to uncover the secrets behind his incredible journey from retail arbitrage to successfully launching and selling multiple brands. Matt spills the beans on his innovative PPC launch strategies and the revolutionary "plum cart" concept for cross-promotion, offering a treasure trove of insights for anyone looking to take their e-commerce game to the next level.
Discover the key elements that make or break brand exits, especially the pivotal role of intellectual property in boosting business valuation. Matt walks us through his strategic transition into the supplement market, leveraging repeat purchases and higher margins to drive growth. Get hands-on tips for launching new products on Amazon, including how to effectively deploy substantial budgets, harness Amazon's internal tools, and target competitive yet conquerable categories for long-term success.
We also dive deep into advanced PPC campaign optimization techniques, from setting up exact match and ASIN targeting campaigns to the art of conversion rate optimization. Learn about the power of image and title testing on Amazon listings, and the latest trends in search result layouts. Matt shares his favorite tools for managing e-commerce brands and highlights the significance of cash flow management and affiliate marketing. This episode is packed with actionable advice and real-world examples that you won't want to miss!
How can the guests contact? website, email, social?
- Website: https://hadleydesigns.com ←- Doesn’t look like the correct link. Check with Josh before recording.
- Linkedin: https://www.linkedin.com/in/joshhadley
- Podcast: https://ecommbreakthrough.com/podcast/Helium10 50% OFF first month OR 10% OFF LIFETIME subscription = PROMO CODE “FTM”SoStocked
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Want to build and scale your e-commerce brand like a pro? In this episode, we sit down with Matt Altman from Right Side Up to uncover the secrets behind his incredible journey from retail arbitrage to successfully launching and selling multiple brands. Matt spills the beans on his innovative PPC launch strategies and the revolutionary "plum cart" concept for cross-promotion, offering a treasure trove of insights for anyone looking to take their e-commerce game to the next level.
Discover the key elements that make or break brand exits, especially the pivotal role of intellectual property in boosting business valuation. Matt walks us through his strategic transition into the supplement market, leveraging repeat purchases and higher margins to drive growth. Get hands-on tips for launching new products on Amazon, including how to effectively deploy substantial budgets, harness Amazon's internal tools, and target competitive yet conquerable categories for long-term success.
We also dive deep into advanced PPC campaign optimization techniques, from setting up exact match and ASIN targeting campaigns to the art of conversion rate optimization. Learn about the power of image and title testing on Amazon listings, and the latest trends in search result layouts. Matt shares his favorite tools for managing e-commerce brands and highlights the significance of cash flow management and affiliate marketing. This episode is packed with actionable advice and real-world examples that you won't want to miss!
How can the guests contact? website, email, social?
- Website: https://hadleydesigns.com ←- Doesn’t look like the correct link. Check with Josh before recording.
- Linkedin: https://www.linkedin.com/in/joshhadley
- Podcast: https://ecommbreakthrough.com/podcast/Helium10 50% OFF first month OR 10% OFF LIFETIME subscription = PROMO CODE “FTM”SoStocked
Start Your 30-Day Free Trial
Your 1st Month Is Free For Any Plan You Choose!If You receive value from this content please SUPPORT The Podcast
Paypal → CLICK HERE
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
🗣️ TALK TO US ON SOCIAL MEDIA 👇
Instagram ► https://www.instagram.com/firingtheman/
Facebook ► https://www.facebook.com/FiringTheMan
Website ► https://firingtheman.com/
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
💥LISTEN TO THE PODCAST 👇
On Apple Podcasts ►https://podcasts.apple.com/us/podcast/firingtheman/id1493680004
On Spotify
► https://open.spotify.co
Previous Episode
From Airline Employee to E-Commerce Tycoon: Josh Hadley’s Story of Building an Eight-Figure Stationary Empire
Get ready to ignite your entrepreneurial fire as we share the astonishing tale of Josh Hadley, a former airline employee who turned the e-commerce world on its head. Josh's story is not just about creating an eight-figure stationary empire; it's about the relentless pursuit of a dream, juggling a full-time job, and aligning his business ambitions with family life. From his early lemonade stand to the strategic prowess that propelled Hadley Designs on Amazon, Josh's insights promise to fuel your own journey to success.
Ever pondered the leap from corporate life to the thrill of entrepreneurship? Josh walks us through the pivotal moments that transformed a modest wedding invitation business into a booming Amazon brand with a portfolio of over 1,300 products. He doesn't shy away from discussing the trials and the pivotal strategic shifts that marked the path to rapid growth. For those curious about the nitty-gritty of e-commerce, Josh divulges the golden rules of optimizing product listings and leveraging Amazon's competitive landscape to your advantage.
As if building an empire wasn't challenging enough, Josh also reflects on steering his business through the tumultuous seas of COVID-19, emerging stronger as sales initially plummeted by 90%. His story is a masterclass in resilience, adaptability, and the importance of community in the entrepreneurial landscape. So buckle up, and join us for a session that's brimming with actionable advice, marketing insights, and the kind of inspiration that could very well lead to your own e-commerce breakthrough.
How can the guests contact? website, email, social?
- Website: https://hadleydesigns.com ←- Doesn’t look like the correct link. Check with Josh before recording.
- Linkedin: https://www.linkedin.com/in/joshhadley
- Podcast: https://ecommbreakthrough.com/podcast/Helium10 50% OFF first month OR 10% OFF LIFETIME subscription = PROMO CODE “FTM”SoStocked
Start Your 30-Day Free Trial
Your 1st Month Is Free For Any Plan You Choose!If You receive value from this content please SUPPORT The Podcast
Paypal → CLICK HERE
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
🗣️ TALK TO US ON SOCIAL MEDIA 👇
Instagram ► https://www.instagram.com/firingtheman/
Facebook ► https://www.facebook.com/FiringTheMan
Website ► https://firingtheman.com/
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💥LISTEN TO THE PODCAST 👇
On Apple Podcasts ►https://podcasts.apple.com/us/podcast/firingtheman/id1493680004
On Spotify
► https://open.spotify.co
Next Episode
From Food Runner to E-commerce Titan: Anatoly Labinsky's Journey of Resilience and Success
Embark on a transformative odyssey with Anatoly Labinsky, the former food runner turned e-commerce maestro, as he regales us with a tale that's nothing short of a cinematic rise to success. Every entrepreneur knows the sting of struggle, but Anatoly's saga—from grappling with a new language in Dubai to the life-affirming challenge of impending fatherhood—underscores a journey charged with unwavering determination. As we peel back the layers of his climb to entrepreneurial stardom, Anatoly's insights into the power of a strong 'why' and the mindset of never surrendering to adversity emerge as beacons for all aspiring moguls.
As if juggling an array of jobs wasn't Herculean enough, Anatoly's story takes a dramatic turn upon his relocation to Ukraine, where he braved the tides of skepticism from his closest confidant—his wife. The balancing act of multiple professions is a testament to the grit required to keep the dream alive, highlighting his relentless pursuit of knowledge and the unyielding spirit that fueled his transition into the e-commerce arena. For those entangled in the grind, Anatoly's chronicle serves as a powerful reminder that the path to success is often paved with the stones of perseverance and relentless self-improvement.
In a narrative that culminates with his rise as a sought-after mentor and entrepreneur, Anatoly doesn't shy away from disclosing the rough patches, including the initial stumbles with content creation and the relational dynamics that test one's entrepreneurial resolve. His journey from being fired to firing up the passion in others is more than motivational—it's a blueprint for resilience and adaptability in the unpredictable world of business. Join us as we explore the strategic maneuvers and personal revelations that have shaped Anatoly Labinsky into the industry titan he is today, leaving listeners with an arsenal of inspiration and practical takeaways to fuel their own entrepreneurial fires.
How can the guests contact? website, email, social?
https://www.linkedin.com/in/anatoliylabinskiy/
https://www.youtube.com/@ecombyanatoliy
Helium10 50% OFF first month OR 10% OFF LIFETIME subscription = PROMO CODE “FTM”SoStocked
Start Your 30-Day Free Trial
Your 1st Month Is Free For Any Plan You Choose!If You receive value from this content please SUPPORT The Podcast
Paypal → CLICK HERE
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
🗣️ TALK TO US ON SOCIAL MEDIA 👇
Instagram ► https://www.instagram.com/firingtheman/
Facebook ► https://www.facebook.com/FiringTheMan
Website ► https://firingtheman.com/
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
💥LISTEN TO THE PODCAST 👇
On Apple Podcasts ►https://podcasts.apple.com/us/podcast/firingtheman/id1493680004
On Spotify
► https://open.spotify.co
Firing The Man - Innovative PPC Strategies for E-Commerce Growth
Transcript
Welcome everyone to the Firing the man podcast , a show for anyone who wants to be their own boss . If you sit in a cubicle every day and know you are capable of more , then join us . This show will help you build a business and grow your passive income streams in just a few short hours per day . And now your hosts , serial entrepreneurs David Shomer and Ken Wilson .
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