[10 mins] of Behavioral Targeting with Tony

09/27/22 • 8 min

What is "behavioral targeting" and how does it work. Many people don't understand this concept. Tony Passey, CEO and Founder, of Firetoss runs through what it is and how it works. He also talks about how to get it done in your own campaigns.
If you would like to contact Firetoss please reach out to us at [email protected].
Notes and information about the show can be found at firetoss.com/podcast
All episode transcripts and notes can be found at firetoss.com/blog/category/podcasts/

Previous Episode

Are You Running Performance Max Campaigns?

New Format: Short 10 min episodes with big takeaways.
In this episode Tony Passey, Founder of Firetoss, talks about the new Performance Max campaigns that are available in the Google Ads platform. They return some of the highest ROAs then anything we have seen in recent years.
If you would like to contact Firetoss please reach out to us at [email protected].
Notes and information about the show can be found at firetoss.com/podcast
All episode transcripts and notes can be found at firetoss.com/blog/category/podcasts/

Next Episode

Geo-Fencing and Geo-Targeting - What is the difference?

Geo-fencing is next gen advertising. It is complex in how it works but the set up and execution is now available to every size business. Tony explains what it is and how to set it up. He also talks about the difference between Geo-Fencing and Geo-Targeting.
If you would like to contact Firetoss please reach out to us at [email protected].
Notes and information about the show can be found at firetoss.com/podcast
All episode transcripts and notes can be found at firetoss.com/blog/category/podcasts/