FIR on Higher Education
Kevin Anselmo
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Top 10 FIR on Higher Education Episodes
Goodpods has curated a list of the 10 best FIR on Higher Education episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to FIR on Higher Education for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite FIR on Higher Education episode by adding your comments to the episode page.
FIR on Higher Education #48: How to Create a Successful Podcast within your Department
FIR on Higher Education
12/19/15 • 41 min
When Chris Rose, Outreach Director at the University of Texas at Austin’s Center for Middle Eastern Studies, launched the 15 Minute History Podcast in 2013, he had no idea that within eight months it would shoot to the number one ranked podcast on iTunesU.
15 Minute History is a podcast about world and US history produced by the History Department at the University of Texas at Austin. The series is devoted to short, accessible discussions of important topics in World History and US History led by the faculty and graduate students at the school. The original goal in setting up the podcast was to take the school’s research and make it accessible to the public, something that they seem to be doing quite well as evidenced by the 3,000 – 4,000 downloads per episode.
On episode 48 of FIR on Higher Education, Chris highlights the benefits that have resulted:
- Visibility for the institution, individual guests and the History Department at the University of Texas.
- Graduate students – who are often times guests on the show – having the opportunity to gain visibility and learn a valuable skill by translating academic work into language that resonates with public audiences.
- Educational resources for high schools.
- A way to attract prospective students to the thought leadership of the school.
Are there ways that you can create a podcast within your school or department that serves similar multiple benefits? If yes, tune in to this episode to glean best practice from Chris and his experiences with 15 Minute History.
About Christopher Rose
Christopher Rose studies the early modern Arab world, concentrating on the intersections of colonial power, rural resistance, environmental factors and disease in Egypt and the Levant between 1850 and 1920. He has also extensively studied the history of early Islam, medieval Egypt, and Islamic Spain (711-1492).
Chris has served as Outreach Director at the Center for Middle Eastern Studies at the University of Texas at Austin since 2000. Over his tenure, the Middle East outreach program at Texas has grown into a vibrant organization through collaboration in a consortium called Hemispheres, through which curriculum development and teacher training are coordinated by the five area studies centers at the University. He travels throughout the state of Texas to conduct workshops and professional development training for educators and frequently presents at state and national conferences.
He has written or co-written numerous curriculum units for K-12 educators, including Africa Enslaved: Comparative Slave Systems Outside the United States; Explorers, Traders & Immigrants: Exploring the Social and Cultural Impacts of the Global Commodity Trade;People and Place: Curriculum Resources on Human-Environmental Interactions; Understanding Migration; and Teaching about Rights and Responsibilities. He has taken several groups of K-12 educators and undergraduates to the Middle East (Egypt, Morocco, Turkey, Uzbekistan).
He is one of the cohosts of 15 Minute History, a podcast for history educators that is a partnership between Hemispheres and NOT EVEN PAST. He is currently President of the Middle East Outreach Council, a nationwide organization of educators and outreach professionals dedicated to teaching about the Middle East and its diverse cultures in an accessible, non-partisan manner.
The post FIR on Higher Education #48: How to Create a Successful Podcast within your Department appeared first on FIR Podcast Network.
FIR on Higher Education #47: Video Storytelling in Higher Education
FIR on Higher Education
12/10/15 • 35 min
Jim Hanchett has covered major news stories as a journalist for various media outlets, including NBC. These stories included the Bush – Gore 2000 election, the Pope’s visit to Cuba and Bill Clinton’s impeachment trial for several media outlets. In 2012, Jim turned in his media accreditation card and now is telling the story of the Indiana University School of Public and Environmental Affairs (SPEA), where he is the director of marketing and communications.
On episode 47 of FIR on Higher Education, Jim talks about best practice media relations and video storytelling, offering his perspective both as a journalist and a communications professional.
“What has changed in my role here is the importance of creating and telling our own stories,” he said during the interview. “This is no longer you hire a PR person and I am going to solely bring the local television and newspapers and tell our stories through these outlets. Those opportunities are withering. It is far more critical that we tell our own stories and tell them the way we want them to be told, as opposed to waiting for the New York Times to call.”
Jim shared some tactics to communicating the value of a public affairs degree by video, as well as his approach to media training his faculty colleagues.
In addition, Jim and host Kevin Anselmo discussed Experiential Communications’ inaugural public relations and communications survey of schools focused on public policy and public affairs. The 10-question survey was conducted in May and June 2015 with the goal of providing schools’ leadership with a benchmark to gauge their communications activities. A total of 15 of the top 30 schools ranked by US News and World Report took part in the survey. Respondents consisted of communications directors, PR directors, deans and program directors.
Seven schools (46.47%) responded that they were on the right track in linking their PR activities to their school’s overall strategy, while the remaining schools felt that more work needed to be done in this area. In addition, schools that have invested in content initiatives are in the minority. However, schools that have invested in content note that these initiatives are working well and accomplishing the set forth goals. Jim shared some perspectives as to how he approaches these areas at SPEA and provided some best practice that any university communicator can apply.
In addition, the interview delved into crisis management. Jim made the following point: “If you are in a situation in which you are part of a school, you better find out what students are saying. As much as I don’t want to send people to Yik Yak because your eyebrows will be singed in some cases, it has given me a window to potential trouble spots and what’s on the minds of our students in an immediate way long before it bubbles up to the more prominent social media outlets.”
Biography
Jim Hanchett has been the director of marketing and communications at the Indiana University School of Public and Environmental Affairs since 2012. Previously, Hanchett worked as a professional journalist with more than 30 years of newspaper, online, radio, and local and network television experience.
Hanchett served as senior political correspondent for NBC stations in the disputed 2000 Bush-Gore presidential election. Other major news assignments Hanchett has covered include the O.J. Simpson murder trial, the Oklahoma City bombing, Pope John Paul’s visits to Cuba and Colorado, the impeachment trial of President Bill Clinton, and the Yellowstone National Park wildfires. He has earned numerous awards for his work, including an Emmy for broadcast newswriting.
Hanchett has worked as the news director and anchor for the Charlottesville Newsplex (2010-12); managing editor and anchor for WECT-TV in Wilmington, North Carolina (2001-10); correspondent, NBC News Channel, in Denver, Los Angeles, and Washington, D.C. (1990-2000); reporter, KCNC-TV (1992-2000) and Rocky Mountain News (1991-92), both in Denver; and for the Eagle-Tribune in Lawrence, Massachusetts (1990-92).
Hanchett has given presentations at the University of Virginia, Colorado State University, University of Wyoming, University of Colorado, University of Northern Colorado, University of North Carolina Wilmington, and several community colleges as a guest lecturer. He believes strongly in the use of humor in written communications and thinks he’s funny. On rare occasions, that assessment is accurate.
The post
FIR on Higher Education #41: How to Identify and Cascade Your Key Brand Messaging
FIR on Higher Education
09/15/15 • 29 min
Anybody that has gone through a brand review process knows that getting stakeholders aligned on key messaging is no easy task. It is certainly a challenge to put together a message map (like this one from the University of Missouri Extension) and then to cascade it throughout an institution.
On episode 41, we explore these topics with Deborah Maue, VP of Strategic Marketing and Communications at Columbia College in Chicago and co-author of the 2015 Higher Ed Branding survey. In the interview, Deb discusses how to use research to align on messaging, the role workshops can plan in teaching colleagues to communicate the key messaging in an authentic way and the value of a messaging map, among other topics.
If you are thinking about how to approach a branding exercise within your group or institution, then you certainly won’t want to miss this episode.
At the conclusion of the interview, I discuss my new free Media Training for Academics mini-course which I will be delivering via Periscope.
About Deborah Maue
As VP of Strategic Marketing and Communications at Columbia College, Deborah Maue provides innovative leadership and strategic vision to the College’s marketing, branding and communications divisions. She has a significant role in the implementation of the College’s Strategic Action Plan and oversees staff across marketing, publications, creative, web and digital, and the news office. Prior to assuming her role with Columbia College earlier this year, she was with mStoner, the higher education marketing firm.
Maue has more than 20 years of experience in consumer packaged goods and higher education marketing, including quantitative and qualitative market research, brand development, marketing strategy and marketing communications. Prior to her position at mStoner, Maue led the higher education group at TRU, the global leader in teen and young adult insights, and spent seven years as the associate vice president for marketing strategy at DePaul University, where she led DePaul’s strategic branding and marketing efforts.
Maue received her Bachelor of Science degree in marketing from Juniata College and an MBA in marketing and finance from the Kellogg Graduate School of Management at Northwestern University.
The post #41: How to Identify and Cascade Your Key Brand Messaging appeared first on FIR Podcast Network.
Higher Education #34: Tips on Presenting and Public Speaking from Gini Dietrich
FIR on Higher Education
05/14/15 • 30 min
How can you secure speaking opportunities? What goes into a good presentation? If you are an academic / thought leader and recently wrote a book, how do you convert those 200 pages into a one-hour keynote?
Special guest Gini Dietrich delves into these questions on episode 34 of FIR on Higher Education. Along with being the mastermind of the popular PR blog called Spin Sucks and an author of two books, Gini is also a regular speaker.
Among what you will learn:
- how to handle negative comments / questions
- how to use slides effectively
- how to position a product or service in the course of a speaking engagement without coming across as an obnoxious salesperson
- best practice on preparing for your talk
This is an episode that you won’t want to miss and will want to revert back to when your different public speaking opportunities arise!
In our reports section, I highlight points made in a Harvard Business Review article by Ted Talks curator Chris Anderson on how to give a killer presentation, while technology correspondent Harry Hawk reviews the blogging feature that is part of Blackboard.
About Gini Dietrich
Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.
The post #34: Tips on Presenting and Public Speaking from Gini Dietrich appeared first on FIR Podcast Network.
FIR on Higher Education #66: Perhaps You Should Communicate Your Research via Instagram?
FIR on Higher Education
08/16/17 • 27 min
Communicating research visually can be challenging. I have struggled to find really compelling examples of academics / researchers who are effective at using Instagram to communicate research. I was therefore grateful to come across the world of Paige Jarreau, a science communication specialist for the Louisiana State College of Science and previously a postdoctoral researcher studying and teaching science communication. She also leads Instagram training workshops, and on episode 66 of FIR on Higher Education, I interviewed her to discuss best practice and tips to consider.
Paige Jarreau
Here are some of the insights she shared.
Why Instagram
To preface her remarks, Paige makes the important point that perhaps you shouldn’t use Instagram. You need to be selective. But here are some points to consider:
– If your target audience is students, Instagram is potentially a great way to reach them. It allows you to make your science and research more accessible.
– It is not as much of a commitment as blogging, allows you to provide more depth than Twitter and is not as private as Facebook.
What if the Research Isn’t “Visual”?
“It takes practice,” says Paige. “You need to look around yourself in fresh ways and think about how to make what you do visual.”
One example is a reflection image a scientist took to make their data look unique. Paige has come across researchers who use data visualization in unique ways, or a researcher who communicated compound chemistry through drawings of molecules.
“Think about how to humanize your work,” advises Paige.
Tools to Consider Leveraging
- Boomerang App – creates captivating mini videos that loop back and forth
- Canva.com – graphic design made easy.
- VSCO App – provides filters.
- AfterLight App – powerful photo editing tool.
- Layout App – Allows you display multiple photos in one Instagram post.
Examples of Other Researchers Who Use Instagram
Paige recommends taking a look at the work of PondLife_PondLife who uses Instagram to take amazing pictures and videos of microscopic organisms in ponds. “At the surface, she might have said I just sit in front of a microscope – what is their to show? Instead she has chosen to use the device of science – a mircoscope – to take pictures and it never gets old. It is amazing!” Also of note is the account of StylishStreaking which visually communicates research about diseases.
Instagram Live and Stories
The opportunity to live stream and/or leverage Instagram Stories may be intimidating and certainly isn’t for everyone, but it is an option. Two individuals Paige noted who use Instagram Stories and Instagram Live are Science.Sam and BiologistImogene.
“They are both effective at taking people on a journey of doing science every day,” Paige said.
Practical Tips
- Consider using longer form text – almost like a blog post – to accompany each visual and explain your work. For example, Paige runs a feature called “Monday Motivation” for the LSU College of Science in which a researcher answers a particular question related to his/her science. This write-up accompanies each visual. (Instagram has a character limit of 2,500 characters).
- Don’t be afraid to use lots of hashtags. It will help you be found in searches.
- Try to incorporate it into your daily process. Many researchers need pictures any way for a research paper or poster. Snap an extra picture for Instagram. This can be a way to make it work as part of your every day community.
- Find communities – other scientists or students for example – to keep you motivated (among other benefits). The best way to find these communities is by searching through hashtags.
Instagram Research Project via Experiment.com
Experiment.com is a platform for funding scientific discoveries (it is similar in nature to Kickstarter). Paige and some of her colleagues are looking to receive funding to research the topic of how the public perceives scientists who use Instagram. It aims to provide hard data on if people will trust scientists more, for example. The team will conduct some experiments to get to the core of how Instagram pictures can help predict people’s perceptions of scientists. More information is at
FIR on Higher Education #62: How Gettysburg College Increased Its Visibility Through Medium
FIR on Higher Education
09/19/16 • 32 min
Have you dabbled with Medium, the online publishing tool owned by Twitter? Not happy with your success? If that is the case for you and you want to discover how to change this narrative, then you will want to listen to episode 62 of FIR on Higher Education. My guests are two marketing / communications professionals from Gettysburg College: Carina Sitkus and Paul Redfern.
Carina and Paul recently wrote an excellent article on the Inside Higher Education blog entitled “Success with a New Medium”. The piece outlines how Gettysburg College has extended its visibility, particularly noting that the piece “The 10 Commandments for New College Students,” received 8.4K organic views at the time of publication. On the podcast, Paul and Carina delve into the strategies and tactics that have contributed to the school’s success. Among the topics addressed are:
– Background on Medium
– The pros and cons of creating content on an external platform as opposed to a more traditional “owned” property
– The value of the annotation tool and responses
– How publishing to different publications works and can dramatically increase readership
– The potential for individual academics to use Medium to build up their own thought leadership
About Paul Redfern
Paul Redfern was promoted to Executive Director of Communications and Marketing at Gettysburg College in June 2011. He is responsible for managing the Office of Communications and Marketing and for staffing, and implementing a comprehensive communications and marketing program that will enhance the College’s visibility and reputation as well as promote greater understanding and support by effectively presenting and interpreting the College’s distinctions, achievements, aspirations, needs, and values to all members of the College community and to the general public.
During the 2010-11 year he served as Director of Web Communications and Marketing responsible for developing an integrated marketing plan as well as coordinating print and digital marketing campaigns for the College.
From June 2006 until June 2010 he served as Director of Web Communications and Electronic Media at Gettysburg College. He provided leadership and support to the College community through the development and implementation of the web, electronic communications, and video as well as social media and Web 2.0 initiatives. He previously was Assistant Director of Admissions and Coordinator of Electronic Media at Gettysburg College, where his duties focused on admissions communications and technology. Prior to that, he worked for two years in the Athletic Department at Gettysburg, serving as Assistant Basketball Coach.
He is active in numerous professional organizations including (CUPRAP) the Association of Communicators in Education and (CASE) the Council for the Advancement and Support of Education. He has served on the CASE District II conference executive committee and board as well as the conference marketing and program committees. He previously has served on the Technology Committee for (PACAC) the Pennsylvania Association for College Admissions Counseling.
Paul and his wife Leigh-Anne reside in Gettysburg, PA and have two sons and one daughter. He is a former member of the Upper Adams School District Board of Directors and he currently sits on the Canner Educational Fund Advisory Board.
About Carina Sitkus
Carina Sitkus is the senior assistant director of communications at the College. In this role she is responsible for crafting homepage and centerpiece stories highlighting the great work of Gettysburg students, faculty, and alumni, as well as working with departments and distinctive programs to implement strategic marketing and communications initiatives. Prior to Gettysburg, Carina was a teacher and previously led communications initiatives for a growing network of schools in Northern Rhode Island.
The post FIR on Higher Education #62: How Gettysburg College Increased Its Visibility Through Medium appeared first on FIR Podcast Network.
FIR on Higher Education #40: The State of Higher Education Branding
FIR on Higher Education
08/30/15 • 34 min
It is important to understand how our respective brands are perceived in the marketplace and then to potentially adapt accordingly. This will often times require doing a strategic brand review.
Xavier University Professor Tom Hayes is able to shed light on how to best do this. An expert on the marketing of higher education, Hayes was the lead author of a 2015 study entitled The State of Higher Education Branding, a survey of marketing professionals in leading brand strategy projects on their campuses. On episode 40 of FIR on Higher Education, Professor Hayes shares details about the survey findings and offer his own best practice advice on how to think through strategic brand reviews. Among the topics we discuss are:
– The best time to move forward with a brand strategy review and the duration it should take.
– How to get buy-in throughout the institution.
– Best practice advice on conducting research as part of a brand strategy review.
– Making sense of the data collected and building consensus on changes to implement.
– Ensuring branding is cascaded throughout an institution.
In our reports section, I share findings from a separate study on how Chief Marketing Officers are thinking about the future.
The analysis from these two studies and the tips from Professor Hayes will certainly provide inspiration and best practice on how to think through branding at your institution.
About Tom Hayes
Tom Hayes is Chair and Professor of Marketing at Xavier University where he has taught for the last 38 years. He has also previously served as Chair of the Department for 13 years and as the Director of Institutional Advancement. He is presently Vice-president and Partner of Simpson-Scarborough, a full service marketing consulting agency for institutions of higher education. He was the founder of the American Marketing Association’s Symposium on the Marketing of Higher Education and is editor of The Journal of Marketing for Higher Education. He had a book entitled Marketing Professional Services, co-authored with Philip Kotler, published in January 2001. He is a nationally recognized expert in services marketing, the marketing of higher education, and the development of ideas for new products and services, and consults in these areas on a national and international basis.
The post FIR on Higher Education #40: The State of Higher Education Branding appeared first on FIR Podcast Network.
FIR on Higher Education #36: Joe Pulizzi on Content Marketing Best Practice
FIR on Higher Education
06/13/15 • 34 min
Perhaps you are looking to launch a new content marketing strategy at your school. Or maybe you want to re-evaluate your current content strategy. Where do you begin? How do you create the type of content that will educate and inform targeted audiences and support overall business / institutional objectives?
Joe Pulizzi, founder of the Content Marketing Institute, answers such questions on episode #36 of FIR on Higher Education. Among the topics we discuss:
- What actually is content marketing
- The value of an editorial mission statement
- Measuring content impact
- Using online courses as content marketing collateral
Whether you have a content strategy in place or are thinking about creating one in the future, you will not want to miss out on hearing Joe’s insights.
In our reports section, I discuss how university presidents’ compensation can potentially be a communications matter and impact the perception of an institution.
About Joe Pulizzi
Joe Pulizzi is founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s third book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. You can find Joe on Twitter @JoePulizzi. If you ever see Joe in person, he’ll be wearing orange.
The post #36: Joe Pulizzi on Content Marketing Best Practice appeared first on FIR Podcast Network.
FIR on Higher Education #35 – Senior Editor Gardiner Morse on Working with Harvard Business Review
FIR on Higher Education
05/27/15 • 44 min
Gardiner Morse, Senior Editor at Harvard Business Review
“Anybody that thinks print is dead – that’s not necessarily true.”
These are the words Harvard Business Review senior editor Gardiner Morse used on the latest episode of the FIR on Higher Education podcast while describing the growth at HBR. Gardiner highlighted HBR’s 58% increase in newsstand sales since 2010 and the increase in paid subscriptions.
Gardiner has been with HBR since 2001. He shares insights on the changes that have taken place at HBR over the years and offers analysis on where the publication could be headed in the future.
In addition to sharing the business landscape of HBR, Gardiner also offers practical advice on how academics and PR professionals can work with the publication, including:
- Pitching ideas
- How to write for the publication
- The editing process
- Becoming a part of HBR’s blogging network
He also talks about the process of crafting content for the HBR voice. In summary, he said: “We are looking for an authoritative expert voice that is conversational. Something I say to authors is to imagine you are at a dinner party explaining your idea to a business executive sitting in the next chair. You are not going to recite the abstract from the journal article. You are also not going to wing it. You are going to strike that balance between scholarly and conversational.”
Have a listen to the entire episode for more insights.
On our reports segments, I highlight other best practice pitching advice from editors, while contributor Harry Hawk reviews different elements of Blackboard.
About Gardiner Morse
Gardiner Morse is a senior editor at Harvard Business Review where he focuses on marketing, innovation, and technology. He has developed articles on a wide range of topics including marketing technologies, data privacy, health care management, and smart products strategy. Before coming to HBR, Morse served for 15 years in a range of editorial and business roles with the publishers of the New England Journal of Medicine. There he developed and launched numerous publications for physicians and the general public, and served as executive editor of Hippocrates, a journal for primary care physicians.
The post #35: Sr Editor Gardiner Morse on Working with HBR appeared first on FIR Podcast Network.
FIR on Higher Education #60: How to Create a Compelling Lead Magnet to Support Lead Generation
FIR on Higher Education
08/17/16 • 28 min
Many schools and programs seek ways to increase enrollment numbers. An optimal way to generate new leads is by creating a compelling lead magnet: offering a valuable form of content in exchange for a new user’s email address and other contact details.
A great example of an effective lead magnet within higher education is IMD’s Global Leader Index. (IMD is a business school in Switzerland and my former employer). The Global Leader Index is a survey in which individuals sign up and answer a series of questions. At the completion of the survey, respondents can see how their leadership skills compare to others. Over 12,000 individuals have completed the survey. The school has used this survey to support various aspects of its sales, marketing and communications. The survey has also been used by a center within the school for research.
James Henderson, a professor at IMD and a member of the management team responsible for programs and innovation, provided the inside story about the Global Leader Index. Among the topics he discussed are:
- How to create a compelling lead magnet
- When to begin incorporating sales
- Tips on promoting a lead magnet
- The value of conversation-based marketing
- The importance of collaborating across an institution so various departments can benefit from the content initiative.
If you work in communications, admissions or marketing, or if you are senior leader concerned about yield rate, then you won’t want to miss this episode!
About James Henderson
James Henderson is Professor of Strategic Management at IMD. Prior to joining IMD, he was an Associate Professor of Strategic Management at Babson College and Babson School of Executive Education, based in Boston, MA.
His areas of special interest are:
– Strategy under uncertainty
– Competitive strategy
– Corporate strategy
– Strategy execution
The post FIR on Higher Education #60: How to Create a Compelling Lead Magnet to Support Lead Generation appeared first on FIR Podcast Network.
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FAQ
How many episodes does FIR on Higher Education have?
FIR on Higher Education currently has 38 episodes available.
What topics does FIR on Higher Education cover?
The podcast is about News, Tech News, News Commentary and Podcasts.
What is the most popular episode on FIR on Higher Education?
The episode title 'FIR on Higher Education #66: Perhaps You Should Communicate Your Research via Instagram?' is the most popular.
What is the average episode length on FIR on Higher Education?
The average episode length on FIR on Higher Education is 31 minutes.
How often are episodes of FIR on Higher Education released?
Episodes of FIR on Higher Education are typically released every 16 days, 14 hours.
When was the first episode of FIR on Higher Education?
The first episode of FIR on Higher Education was released on Mar 27, 2015.
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