Higher Education #34: Tips on Presenting and Public Speaking from Gini Dietrich

05/14/15 • 30 min

How can you secure speaking opportunities? What goes into a good presentation? If you are an academic / thought leader and recently wrote a book, how do you convert those 200 pages into a one-hour keynote?

Special guest Gini Dietrich delves into these questions on episode 34 of FIR on Higher Education. Along with being the mastermind of the popular PR blog called Spin Sucks and an author of two books, Gini is also a regular speaker.

Among what you will learn:

how to handle negative comments / questions
how to use slides effectively
how to position a product or service in the course of a speaking engagement without coming across as an obnoxious salesperson
best practice on preparing for your talk

This is an episode that you won’t want to miss and will want to revert back to when your different public speaking opportunities arise!

In our reports section, I highlight points made in a Harvard Business Review article by Ted Talks curator Chris Anderson on how to give a killer presentation, while technology correspondent Harry Hawk reviews the blogging feature that is part of Blackboard.

About Gini Dietrich
Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

The post #34: Tips on Presenting and Public Speaking from Gini Dietrich appeared first on FIR Podcast Network.

Among what you will learn:

how to handle negative comments / questions
how to use slides effectively
how to position a product or service in the course of a speaking engagement without coming across as an obnoxious salesperson
best practice on preparing for your talk

This is an episode that you won’t want to miss and will want to revert back to when your different public speaking opportunities arise!

The post #34: Tips on Presenting and Public Speaking from Gini Dietrich appeared first on FIR Podcast Network.

Previous Episode

Higher Education #33 – Communicating the Impact of Your Location

Unless you are totally online, we are all based somewhere. We need to highlight the value of where we teach and research, whether it’s a dynamic cosmopolitan city, a sunny fun destination or perhaps a “boring” location.

On FIR on Higher Education #33, brand strategist Julian Stubbs will share insights on how we can effectively communicate the value of our locations. He brings a unique perspective as the architect behind Stockholm, Sweden’s branding project.

In our reports section, I talk about reasons deans tweet, while technology correspondent Harry Hawk summarizes a new blogging initiative that he has started with his students.

About Julian Stubbs

Julian Stubbs, who is English but lives in Stockholm, Sweden, is an international brand strategist and has worked with brand and identity projects for clients such as Stockholm, where he was involved with creating the positioning of the city as The Capital of Scandinavia. His book Wish You Were Here documents this work as well as the issues involved in major place branding projects. Julian headed the team that worked with Technicolor, the Hollywood movie company, where he helped develop a completely new visual identity for this world famous brand. Julian has also worked with the Nobel Peace Prize Concert, which involved both the development of a new identity as well as digital and social media work. Julian is also one of the founders of Up There, Everywhere the global cloud based brand and communications consultancy, which today has over 160 people.

The post #33 – Communicating the Impact of Your Location appeared first on FIR Podcast Network.

Next Episode

FIR on Higher Education #35 – Senior Editor Gardiner Morse on Working with Harvard Business Review

Gardiner Morse, Senior Editor at Harvard Business Review

“Anybody that thinks print is dead – that’s not necessarily true.”

These are the words Harvard Business Review senior editor Gardiner Morse used on the latest episode of the FIR on Higher Education podcast while describing the growth at HBR. Gardiner highlighted HBR’s 58% increase in newsstand sales since 2010 and the increase in paid subscriptions.

Gardiner has been with HBR since 2001. He shares insights on the changes that have taken place at HBR over the years and offers analysis on where the publication could be headed in the future.

In addition to sharing the business landscape of HBR, Gardiner also offers practical advice on how academics and PR professionals can work with the publication, including:

Pitching ideas
How to write for the publication
The editing process
Becoming a part of HBR’s blogging network

He also talks about the process of crafting content for the HBR voice. In summary, he said: “We are looking for an authoritative expert voice that is conversational. Something I say to authors is to imagine you are at a dinner party explaining your idea to a business executive sitting in the next chair. You are not going to recite the abstract from the journal article. You are also not going to wing it. You are going to strike that balance between scholarly and conversational.”

Have a listen to the entire episode for more insights.

On our reports segments, I highlight other best practice pitching advice from editors, while contributor Harry Hawk reviews different elements of Blackboard.

About Gardiner Morse
Gardiner Morse is a senior editor at Harvard Business Review where he focuses on marketing, innovation, and technology. He has developed articles on a wide range of topics including marketing technologies, data privacy, health care management, and smart products strategy. Before coming to HBR, Morse served for 15 years in a range of editorial and business roles with the publishers of the New England Journal of Medicine. There he developed and launched numerous publications for physicians and the general public, and served as executive editor of Hippocrates, a journal for primary care physicians.

The post #35: Sr Editor Gardiner Morse on Working with HBR appeared first on FIR Podcast Network.