#29 - Competing with half the marketing budget with Emmy Granström, Marketing Director at SteelEye
10/19/20 • 34 min
In this episode of the FINITE podcast, host Alex Price sits down with Emmy Granström, Marketing Director at financial services and regulatory data platform SteelEye.
Emmy leads marketing for SteelEye with a small team and in an industry previously dominated by some big legacy technology companies with large marketing budgets. Alex and Emmy dive into how it's possible to compete with just a fraction of the budget.
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The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
In this episode of the FINITE podcast, host Alex Price sits down with Emmy Granström, Marketing Director at financial services and regulatory data platform SteelEye.
Emmy leads marketing for SteelEye with a small team and in an industry previously dominated by some big legacy technology companies with large marketing budgets. Alex and Emmy dive into how it's possible to compete with just a fraction of the budget.
---
The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
Previous Episode
#28 - The art and science of B2B marketing with Mary Ellen Dugan, CMO at WP Engine
Mary Ellen Dugan is Chief Marketing Officer at WP Engine, the world's leading WordPress Digital Experience Platform.
FINITE founder Alex recorded this episode with Mary Ellen to explore how modern day B2B marketing is a mix of both art and science, and the challenges that marketers face in balancing brand building with performance marketing whilst driving growth.
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The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
Next Episode
#30 - The importance of trust in B2B marketing with Nick Harley, VP of Growth at Raygun
Nick Harley is VP of Growth at Raygun, an application performance monitoring solution enabling development teams to build high performance software.
FINITE founder Alex sits down with Nick to talk about the importance of trust in B2B marketing, particularly when marketing to technical stakeholders such as CTOs or developers.
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The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
FINITE: B2B Marketing Podcast for Tech, Software & SaaS - #29 - Competing with half the marketing budget with Emmy Granström, Marketing Director at SteelEye
Transcript
Hello everyone. And welcome back to the finite podcast episode by episode today is with Amy Grant strum . Amy is the marketing director at steel eye and innovative business in the regulation technology space within the FinTech world. I mean, join Stella is the first in house marketer has gradually been building out the marketing function, but we're going to be talking about, about how marketers with limited resources, limited budgets can begin to
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