#29 - Competing with half the marketing budget with Emmy Granström, Marketing Director at SteelEye
FINITE: B2B Marketing Podcast for Tech, Software & SaaS10/19/20 • 34 min
In this episode of the FINITE podcast, host Alex Price sits down with Emmy Granström, Marketing Director at financial services and regulatory data platform SteelEye.
Emmy leads marketing for SteelEye with a small team and in an industry previously dominated by some big legacy technology companies with large marketing budgets. Alex and Emmy dive into how it's possible to compete with just a fraction of the budget.
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10/19/20 • 34 min
FINITE: B2B Marketing Podcast for Tech, Software & SaaS - #29 - Competing with half the marketing budget with Emmy Granström, Marketing Director at SteelEye
Transcript
Hello everyone. And welcome back to the finite podcast episode by episode today is with Amy Grant strum . Amy is the marketing director at steel eye and innovative business in the regulation technology space within the FinTech world. I mean, join Stella is the first in house marketer has gradually been building out the marketing function, but we're going to be talking about, about how marketers with limited resources, limited budgets can begin to
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