FINITE: B2B Marketing Podcast for Tech, Software & SaaS

In this episode of the FINITE B2B marketing in technology podcast, we sit down with Nathan Bethell.
Nathan has an interesting background having begun his career in sales before moving over to marketing, and is well placed to offer his thoughts on getting sales and marketing functions working together with a refreshing and pragmatic outlook! Currently working in marketing for Ricoh UK, Nathan has a wealth of experience across B2B technology businesses.
Sales & marketing alignment is a hot topic and something that comes up at nearly every FINITE event we have hosted, so this felt like a very relevant conversation.
Our host Alex Price sits down with Nathan to hear about his work and tips for aligning sales and marketing teams.
Join us at a future FINITE event in London by visiting finite.community.

Dominik Elmiger is Head of Marketing at Ably, a product providing APIs and components for developers to build powerful, reliable, and scalable realtime apps.
Dominik has lots of experience implementing marketing automation solutions into different businesses, including HubSpot, Pardot and Marketo. FINITE podcast host Alex Price talked with Dominik about how to approach a marketing automation implementation project, and some of the pitfalls and war stories to try and avoid!
Visit finite.community to find out more about the FINITE community for B2B technology and software marketers, and join us at a future event.
The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology businesses delivering SEO & PPC strategy to drives leads, pipeline & revenue growth.

Hannah Stewart is VP Global Marketing at Yieldify, a customer journey and website personalisation software.
Our host Alex Price sits down with Hannah to explore her role at Yieldify and dig into personalisation as they discuss where to begin, what the future could look like and how Hannah runs B2B marketing at Yieldify.
Visit finite.community to find out more about the FINITE community and join us at a future event.

Product marketing and positioning is about finding context. It's about looking at competitors, categories, jobs to be done and features to cement your product in the marketplace.
On this FINITE Podcast episode, hear from Vakis Rigas, VP Marketing at Shypple. Vakis has an extensive background in product marketing at top tech companies such as Typeform and Google.
He has success-backed ideas for positioning, and how to achieve long lasting success by dominating a category, standing out from competitors and finding the needs of an audience.
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The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

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To apply to join the FINITE community, head to finite.community.

In this episode of the FINITE B2B marketing in technology podcast, we sit down with Kartik Krishnan.
Kartik is an experienced B2B marketer, and currently leads B2B growth marketing at the Founders Factory incubator, working as an advisor to lots of interesting B2B technology companies.
CRM is a challenge for nearly all marketers and businesses of every size, and Kartik has developed a great framework for breaking down CRM to make it as straightforward as possible that you can read more about by clicking here.
Our host Alex Price sits down with Kartik to hear about his work and the CRM framework he has developed for leveraging CRM.
For more information on the FINITE B2B Marketing in Tech community, visit finite.community.