FINITE: B2B Marketing Podcast for Tech, Software & SaaS
Jodi Norris
The FINITE podcast is the leading B2B marketing podcast, sitting down with the world's most innovative B2B marketers in the tech, software & SaaS sectors to talk all things B2B marketing & B2B growth.
FINITE is the community for B2B Technology & SaaS Marketers to connect, share, learn & grow as peers. Our B2B Marketing Podcast podcast explores the latest trends and challenges in B2B marketing by interviewing leading senior marketers from across B2B technology, software & SaaS companies.
In each episode of the FINITE B2B Marketing podcast, our host Jodi Norris sits down to talk B2B marketing with an innovative and ambitious senior marketer or CMO from a B2B technology company, exploring trends, challenges and practical tips. Listen to the B2B marketing podcast below, or visit finite.community to apply for a free community membership.
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Top 10 FINITE: B2B Marketing Podcast for Tech, Software & SaaS Episodes
Goodpods has curated a list of the 10 best FINITE: B2B Marketing Podcast for Tech, Software & SaaS episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to FINITE: B2B Marketing Podcast for Tech, Software & SaaS for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite FINITE: B2B Marketing Podcast for Tech, Software & SaaS episode by adding your comments to the episode page.
#6 - Balancing brand & performance marketing with Mark Walker, CRO at Attest
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
07/28/19 • 31 min
Mark Walker is Chief Revenue Office at Attest - a technology platform that allows businesses and brands to ask consumers questions, analyse data, and discover insight all in one end-to-end platform.
Our host Alex Price sits down with Mark to explore what his role as Chief Revenue Office at Attest encompasses, before discussing the topic of balancing brand and performance marketing and asking big questions such as are B2B marketers too obsessed with data?!
Visit finite.community to find out more about the FINITE community and join us at a future event.
#1 - Talking CRM with Kartik Krishnan, Founders Factory
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
03/25/19 • 35 min
In this episode of the FINITE B2B marketing in technology podcast, we sit down with Kartik Krishnan.
Kartik is an experienced B2B marketer, and currently leads B2B growth marketing at the Founders Factory incubator, working as an advisor to lots of interesting B2B technology companies.
CRM is a challenge for nearly all marketers and businesses of every size, and Kartik has developed a great framework for breaking down CRM to make it as straightforward as possible that you can read more about by clicking here.
Our host Alex Price sits down with Kartik to hear about his work and the CRM framework he has developed for leveraging CRM.
For more information on the FINITE B2B Marketing in Tech community, visit finite.community.
#26 - 'B2C-ification' of B2B marketing with Nicolas Derico, Director of Marketing, Wayflyer
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
09/07/20 • 36 min
#161 - Prediction or fiction? Jodi on which 2025 B2B marketing forecasts matter
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
12/09/24 • 11 min
On this special episode of the FINITE Podcast, you'll hear from our regular host, Jodi Norris.
After sifting through the abundance of B2B marketing predictions that arise at the end of each year, Jodi shares her critical thoughts - the predictions she thinks we should take seriously, and the ones we should take with a pinch of salt.
You can connect with Jodi here.
And the links she mentioned are here:
95/5 in market / out market rule
LinkedIn comedian Ken Cheng
#149 - A guide to creativity in B2B marketing with Jamie Buxton, Global Senior Director of Marketing at WEX
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
05/28/24 • 25 min
We all know creativity doesn’t come in a box. In fact, it famously comes outside the box! Creativity needs to be fostered, cultivated and encouraged within organisations if they want their brand to relate to audiences and stand out.
On this episode of the FINITE Podcast you’ll hear from an incredible marketing leader, Jamie Buxton, Global Senior Director of Marketing at WEX.
You’ll learn:
- What creativity in marketing should look like
- How to cultivate a culture of creativity
- How to manage stakeholders expectations of process vs. creativity
- How to manage a balance between creativity and process
#34 - Innovation in B2B marketing with Carlota Feliu Argila, EMEA Marketing Leader at HP 3D Printing
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
12/14/20 • 32 min
Carlota Feliu Argila is an experienced B2B tech marketer, having worked at a number of innovative high end technology solutions businesses. Carlota is currently EMEA Marketing Leader for HP 3D Printing, a business unit within HP. Carlota joined the FINITE podcast to talk all about innovation within B2B marketing, and some of the challenges and opportunities that exist as a marketer within highly innovative technology businesses.
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The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
#33 - From sales to growth marketing with Kristina Finseth, Growth Marketing Lead at Interseller
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
12/07/20 • 38 min
Kristina Finseth joins us on the FINITE podcast to talk about her journey from sales in an account executive role, to now leading growth marketing at Interseller. After a year long 'experiment' in a sales role that came with lots of learnings, Kristina explains why she is now well placed to head up all demand generation activities across the business development and marketing at Interseller.
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The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
#29 - Competing with half the marketing budget with Emmy Granström, Marketing Director at SteelEye
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
10/19/20 • 34 min
In this episode of the FINITE podcast, host Alex Price sits down with Emmy Granström, Marketing Director at financial services and regulatory data platform SteelEye.
Emmy leads marketing for SteelEye with a small team and in an industry previously dominated by some big legacy technology companies with large marketing budgets. Alex and Emmy dive into how it's possible to compete with just a fraction of the budget.
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The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
#23 - Demand Generation for B2B Tech Growth with Clemens Deimann
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
07/27/20 • 41 min
Today we're talking all things Demand Generation in the world of B2B Tech with Clemens Deimann who has led B2B tech & SaaS demand generation and marketing initiatives across scale ups such as Lynda.com, LinkedIn and has consulted for a number of hyper growth tech companies before moving back in house to leading a team at Google.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewee and do not reflect an official statement or opinion of the author's employer, past employers, or any other organisation or committee this interviewee may have been, currently is or will be affiliated with.
The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology businesses delivering SEO & PPC strategy to drives leads, pipeline & revenue growth.
#162 - How to think about marketing strategy with Colin Lewis
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
12/30/24 • 34 min
This episode provides a breakdown of strategy - how to think about strategy to get internal support and ensure marketing success.
Jodi and Colin discuss the power of language, the art of persuasion, and tips to using language to better persuade.
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FAQ
How many episodes does FINITE: B2B Marketing Podcast for Tech, Software & SaaS have?
FINITE: B2B Marketing Podcast for Tech, Software & SaaS currently has 163 episodes available.
What topics does FINITE: B2B Marketing Podcast for Tech, Software & SaaS cover?
The podcast is about Inbound Marketing, Fintech, Tech, Marketing, Saas, Software, Podcasts, Technology, Digital, Digital Marketing, Business, B2B Marketing and B2B.
What is the most popular episode on FINITE: B2B Marketing Podcast for Tech, Software & SaaS?
The episode title '#44 - Insights from two decades of B2B tech content with Charles Dimov, VP Global Marketing at ContractPodAI' is the most popular.
What is the average episode length on FINITE: B2B Marketing Podcast for Tech, Software & SaaS?
The average episode length on FINITE: B2B Marketing Podcast for Tech, Software & SaaS is 32 minutes.
How often are episodes of FINITE: B2B Marketing Podcast for Tech, Software & SaaS released?
Episodes of FINITE: B2B Marketing Podcast for Tech, Software & SaaS are typically released every 13 days, 21 hours.
When was the first episode of FINITE: B2B Marketing Podcast for Tech, Software & SaaS?
The first episode of FINITE: B2B Marketing Podcast for Tech, Software & SaaS was released on Mar 25, 2019.
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