#26 - 'B2C-ification' of B2B marketing with Nicolas Derico, Director of Marketing, Wayflyer

09/07/20 • 36 min

FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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#25 - The C-Suite environment for marketing success with Ashley Gatehouse, CMO at QUANTIQ

Ashley Gatehouse is Chief Marketing Officer at QUANTIQ. On this episode of the FINITE podcast host Alex Price sits down with Ashley to hear about his experiences navigating the C-Suite as a marketer. We talk through the skills, language and expectation management that needs to happen for marketing to thrive in a C-Suite environment, alongside CEOs, CFOs, COOs and others.
The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

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#27 - The B2B Marketing Objectivity Trap with Rory Sutherland

Rory Sutherland needs little introduction for most marketers.
Rory has recently produced a B2B marketing report called The Objectivity Trap in partnership with LinkedIn's think tank The B2B Institute and I had a chance to sit down with him to talk through some of the findings.
As Vice Chairman of Ogilvy UK, Rory also heads up their Behavioural Science Practice along with being a seasoned author and speaker.
This episode is a must listen for any B2B marketer interested in how people think, and what it means in a B2B context.