EP45 - If You're Not Already Playing With AI You're Far Behind with Adam Brotman and Andy Sack

01/03/24 • 29 min

Helping organizations embrace emerging technologies so that they can have a better relationship with their customers, unlock growth and build their brand is the goal of Forum3. Co-founders Adam Brotman and Andy Sack know a thing or two about each of those goals, which is why they started the business in the first place, and the emerging technology of focus, Generative AI.
Adam is the former Chief Digital Officer at Starbucks, where he was responsible for building the brand’s Odyssey loyalty platform, Mobile App and led the company through its massive digital transformation. Andy is a seasoned tech entrepreneur and venture capitalist who recently spent 7+ years advising Satya Nadella on new product innovation and digital transformation. Together, they seek to connect the flywheels between new technology, brands and customer engagement.

As Adam and Andy discuss, organizations, brands and leaders have to get over their fear of new technologies like Generative AI, and just start experimenting. The trend line that's going on with this technology is so fast that brands need to start now with experimentation. They need to start thinking about how to incorporate it in their workflow, how to introduce it to their customer relationship strategy, if not directly to their customers, because if they don't start to experiment with it, Adam and Andy are confident they will be left behind.
To help with this, the two started Forum3 and their initial product Hive3, a competitive AI league where top creators compete for cash prizes and rewards from leading consumer brands. They provide a platform for AI creators to showcase their talent and compete against fellow innovators. As the two co-founders put it, "We have our own community of a couple of thousand of what we call, super prompters, providing intelligence as a service."
So listen in on how AI is going to change everything, how to best take advantage, and how to not get left behind. Oh, did I also mention they are writing a book with Harvard Press to be released soon? What can't they do?

Previous Episode

EP44 - Be a Successful Leader with Cindy Wahler

Successful leaders have a number of common attributes. Some of them include having a sense of humility and humbleness, to be able to say that they don't have all the answers, that they have made mistakes, and that they are human and vulnerable. One of the most important characteristics is that they try to surround themselves with people who can teach them as well.
Cindy Wahler understands that no single human is successful all by themselves. We all require mentors and advocates. A mentor is someone that's going to help you with a certain skillset that you want to achieve, whether it's presentation skills or executive presence. On the other hand, an advocate is somebody that's willing to risk their own reputation and career to be your voice at the table. Listen in as Cindy and I discuss these and other important leadership and development topics including how everyone at one point or another faces common challenges like imposter syndrome.
Cindy is a leadership consultant with broad based experience in positioning organizations for success, within both the private and public sectors. She works with senior executives at the CEO, EVP and SVP levels developing leaders who can execute organizational strategy and drive business results. She offers a wide range of corporate leadership programs, including leadership assessment, executive coaching, succession planning, and talent management. Cindy is a regular contributor to Forbes, Huffington Post, CNN, and Chief Executive Officer and an author of a
recent book on leadership entitled 20 Effective Habits for Mastery at Work. She can be found at https://www.cindywahler.com/.

Next Episode

EP46 - Digital Advertising, a Mix of Technology and the Human Element with Ben Wise and Jeremy Freedman

In this episode, I welcome two respected experts in the digital advertising space, Ben Wise and Jeremy Freedman, to explore the evolving landscape of digital advertising and the future of agency structures.
We start by discussing the current definition of digital advertising, noting its evolution beyond traditional online ads to encompass various channels like billboards, audio, and even in-video game ads. Ben suggests that dropping the term "digital" from advertising could benefit the industry, as advertising increasingly permeates all aspects of modern life.
The conversation turns to the role of chief digital officers in organizations, with Ben and Jeremy advocating for a shift towards a more consumer-centric approach rather than focusing solely on digital channels. They emphasize the importance of understanding consumer behavior and meeting them where they are, regardless of the platform.
Programmatic advertising is highlighted as a solution to simplify the complexities of reaching consumers across multiple channels. Jeremy explains that programmatic technology streamlines media buying and offers a more efficient way to target audiences.
Data-driven targeting is recognized as a powerful tool in advertising, but both guests stress the importance of creative messaging. They emphasize that while data can optimize targeting, effective creative remains essential for engaging consumers and driving results.
In the end, Ben and Jeremy assert that a balance between data-driven targeting and compelling creative is key to successful advertising campaigns. They highlight the need for continued innovation and adaptation in the ever-changing advertising landscape.
Listen in to hear the whole discussion.

Fine Tune with Corby Fine - EP45 - If You're Not Already Playing With AI You're Far Behind with Adam Brotman and Andy Sack

Transcript

Corby Fine00:00:44.320

So I have to admit, I personally have been playing a lot lately with generative ai writing blog posts, don't tell my boss, but checklists from work PowerPoint presentations for, for conferences. Really by now, I would assume that most of us brands and individuals know that we can pretty much create almost anything we want.

Corby Fine00:01:07.266

I'm living proof of that myself. The technology, it's becoming standa