EP40 - There is Always the Next and the Never Done with Meghan Nameth

11/12/22 • 20 min

As marketing teams change their focus from successful campaign launches to measuring outcomes in an agile operating model, there is a fundamental shift requiring significant trust from the rest of the organization taking place. As Meghan Nameth describes, it is probably the biggest leap of faith that an organization can take, as most people, especially in senior executive positions, are used to seeing everything before it happens. In an agile, outcomes based world, things are very different.
Listen in as Meghan and I discuss many of the issues and opportunities facing marketing teams and CMOs today including the effectiveness of creative, placement and message, the effectiveness of AI models versus simple triggers, and how complacency is the enemy of progress. Meghan gives some incredible examples and her established opinions on these and other topics.
Meghan Nameth is the former and most recent SVP of Marketing for Loblaw Companies, having led the marketing organization to grow and strengthen some of Canada's most iconic brands from Shoppers Drug Mart, Presidents Choice, No Name, Loblaws, No Frills, Real Canadian Superstore, Maxi and more...
Meghan joined Loblaw in 2021 from Hudson’s Bay Company, where she was CMO and prior to HBC she held several executive positions in brand management, digital marketing, data & analytics and product innovation for PwC, TD Bank & TD Insurance, Mars Canada, and P&G.

Previous Episode

EP39 - Finding Patterns Of Things Not Working With Michael Roberts

Michael Roberts, CMO of MetLife, believes in outcomes, so much so that in the organizations he has had a chance to lead as a senior marketing executive, he has changed team structures and operating models to focus on outcomes based marketing. One of his key principles, is that if you can't find a pattern of things NOT working, then it means that things are completely out control. So how do you find ways to consistently make things better, whether they were already broken or perhaps even doing quite well? Listen in as Michael shares a few personal tips from his incredibly successful career.
Michael is a senior operating executive and business leader with 18 years of experience serving financial institutions/professional services companies, leading teams of up to 150 people and product P&Ls of $1B+. Currently he is the CMO of MetLife running global brand and marketing for the organization. An operationally-focused business partner, his expertise spans strategic partnerships & M&A activities; strategy development; marketing, product management & technology; organizational re-structuring and process improvement. His exceptional communication, leadership, collaboration and relationship building skills inform all his work, as does his ability to identify/remove complexity in order to standardize/simplify.

Next Episode

EP41 - Be Reckless and Break Things in Your First 90 Days with Shilpa Arora

It takes a strong leader to be vulnerable and ask their teams, "can we do it this way?" and if it doesn't work, admit that it's okay. It takes an even stronger leader to speak with all new hires as they come on board, empowering and encouraging them to be reckless. Imagine starting a new job and having you leader tell you to use your first 90 days to try and do things your way, and to break and change things as you see opportunity, without fear of repercussion. That's the kind of leader that Shilpa Arora is, and DoorDash is benefitting from her leadership. As Shilpa states, "I think that's where a lot of the energy comes from, and that's where a lot of the will to do something different and think about something from a fresh perspective comes from, and it leads to better debates, better discussions, and better outcomes".
Shilpa Arora is the General Manager of DoorDash Canada, responsible for overseeing overall business strategy, operations and growth. With an international career spanning almost two decades and several industries, Shilpa has held leadership roles across financial advisory, mergers & acquisitions, corporate strategy and innovation as well as digital transformation. Before joining DoorDash, Shilpa led CIBC’s personal banking and client connectivity strategy and operations. Most recently, she was Senior Director of Transformation at CIBC, responsible for the bank’s digital enablement and business optimization initiatives. Shilpa is a trained architect, holds an MBA from Indian School of Business and is a certified business valuator (CBV). As a female leader in technology, Shilpa is an avid advocate for diversity and inclusion and
intersectional representation in the workplace and is passionate about mentoring emerging women leaders and mentors newcomers and early-career women.

Fine Tune with Corby Fine - EP40 - There is Always the Next and the Never Done with Meghan Nameth

Transcript

Corby with Meghan Nameth00:00:45.125

So with me today is someone that I've met a number of times. I haven't had the pleasure of working with her directly, but when I think about the marketing landscape in Canada her name always comes up as, as a leader, as an innovator, as someone who has. Really helped to transform the landscape and help others grow in their career. And I'm lucky to have her today with me. Megan Namath, who was the former SVP of marketing for Loblaws