EP33 - Build and Grow Your Content Business with Brett Chang

11/08/21 • 19 min

Ever hear of The Peak? Well if you haven't it's time to change that. The Peak is a daily newsletter covering the latest Canadian and global business, finance and tech news in a fun and informative daily email. Over 42,000 Canadians start their day with this email and I am one of them!
Brett Chang is co-founder of The Peak, starting the business after a number of roles including working at Uber. As Brett explains in our discussion, The Peak is designed for the modern Canadian business leader. Mostly urban young professionals between the ages of 25 to 35 working at big companies like Shopify, Uber and Deloitte, across a range of different disciplines from marketing, to finance, to operations, and they're fairly senior in their roles. The goal of The Peak is to work backwards when preparing content, thinking what do our readers want to know that will help them through their day?
How have they been so successful? Well, as Brett explains there are peaks and valleys in terms of growth in any business. Listen in as he explains tips on growing your digital customer base including how to get success from LinkedIn, really compelling content and the effective use of giveaways, especially when partnered with different businesses focused on the same target audience.
Oh and monetization? Yeah Brett has some incredible advice on that one too! Don't miss this tactical and educational discussion (and it's less than a 20 minute commitment).
Don't forget to sign up for yourself: http://readthepeak.com?rcode=Aa8-_uGdnHE

Previous Episode

EP32 - Find Your Flywheel and Institutionalize Your Information Consumption with John Boynton

Most companies don't bother spending time thinking about how they can create their own flywheel. The flywheel that comes from digitally transforming their business, and finding ways that one new business model or revenue stream can feed off the other.
John Boynton is an executive with over 30 years experience and a passion and track record of turning companies around and delivering high growth rates in highly competitive industries in Canada, USA and Europe. He is continuously transforming businesses and finding those new models that open up growth and opportunity. He is a master at identifying the flywheel. His passion for building teams with his unique coaching/teaching style drives contagious enthusiasm. I know...I worked with him.
Listen in as John and I discuss a few interesting topics. We discuss how consumer trends are shaping the way large and small organizations alike are having to transform themselves. We also talk about digital transformation and how large and small organizations need to adapt.
As John states, "Consumers are looking for simplicity, service delivered in an effortless way. People are looking for certainty, especially in the digital world as other things in their life become more complicated. They're looking for fairness, a fair price for a large volume of good services. They're looking for quality to over what's widely available for free out there. And there's something about unrestricted access easily facilitated by the subscription economy."
One final tip from John, don't forget to institutionalize your information consumption because information consumption is competitive and if you aren't doing it, someone else is.

Next Episode

EP34 - Building Live Learning Empires with Candice Faktor

Candice Faktor is on a mission to help creators make a living teaching what they love by re- imagining the future of learning through her platform, Disco. She believes the future is learning live together and Disco's vision for learning leaves the industrial age behind and looks to a world of lifelong learning, that's live, with peers, led by trusted creators and accessible from anywhere.
Prior to Disco, Candice has held various positions including Global GM and Head of Business at Wattpad, one of the world’s largest storytelling communities, which sold for US$660MM. Her love of learning led her to create cohort based courses years ago and the Gamechanger.co learning community both of which inspired her to create Disco.
Listen in as Candice and I discuss learning 1.0 which was all about content and the ability to share it, mostly through prerecorded platforms, digitally or in written form, and how we are moving into the era of learning 2.0, which is all about experiences. The ability to actually facilitate experiences along with others, and that is really hard to make happen without synchronous video. So along comes Disco.
As Candice says, "Disco is next level, just watch what is able to happen when you create the space and a container for learning to occur."