Ep 4 - If you don't like 'funneling' people

11/04/21 • 18 min

Find your Content Flow ON DEMAND with Erin Trafford

What do you do if you’re in digital business and selling a course or a program and you do not align with the common concept of ‘funnels’....whether it’s a sales funnel or an email funnel? In this episode, I get super honest and explain that 2021 is the first year I’ve ever created anything that could be described as a funnel! In fact, I hit my first half million dollar year WITHOUT any type of traditional funnel. Here’s where we will unpack: Why knowing your story is always the first step How to tie that into your business objectives (timelines, prices, and revenue goals) How to MAP that into your energetic content flow How to add FUEL to that if you want - as in, generate more heat around what you’re selling
Ready to jump in to finding your flow? It’s time for you to enroll in Story & Strategy School with ME as your mentor. ENROLL TODAY - Find out more about Story & Strategy School at this link.

Previous Episode

Ep 3 - Why Launch when you can Flow?

Today, we talk about launching versus flowing and I pose the question of Why launch and feel pressured when you can flow in your business? Talk about the concept of identifying YOUR foundation and building from there with your strategy Unlocking the concept of frequency (and that a launch is just a funnel with more frequency) Seeing how funnels CAN work when they are part of a predefined and flexible content flow.
Ready to jump in to finding your flow? It’s time for you to enroll in Story & Strategy School with ME as your mentor. ENROLL TODAY - Find out more about Story & Strategy School at this link.

Next Episode

Ep 5 - Finding your Pillars and Supporting Content

Let’s work some of your content flow and strategy out, shall we? In this episode, we tackle how to identify your content pillars and supports. What is a pillar and why do you need one? What are supports, why you need them and why most people don’t have them. Why an APP (like Instagram or Facebook) is NOT the strategy
Ready to jump in to finding your flow? It’s time for you to enroll in Story & Strategy School with ME as your mentor. ENROLL TODAY - Find out more about Story & Strategy School at this link.