Ep 3 - Why Launch when you can Flow?

11/04/21 • 17 min

Find your Content Flow ON DEMAND with Erin Trafford

Today, we talk about launching versus flowing and I pose the question of Why launch and feel pressured when you can flow in your business? Talk about the concept of identifying YOUR foundation and building from there with your strategy Unlocking the concept of frequency (and that a launch is just a funnel with more frequency) Seeing how funnels CAN work when they are part of a predefined and flexible content flow.
Ready to jump in to finding your flow? It’s time for you to enroll in Story & Strategy School with ME as your mentor. ENROLL TODAY - Find out more about Story & Strategy School at this link.

Previous Episode

Ep 2 - How a Content Flow Can Help You with your Strategy

Today, we dive into the ethos of a content flow versus a funnel and I explain the distinction between launching with a funnel (and why that doesn’t work for most people) and ‘launching’ with a content flow and why this method is more energetically aligned. How I have successfully used content flows to launch multiple programs (all as five figure+ launches) How to think about your foundational content (it doesn’t have to be ALL ONE THING... it can be any medium YOU like) How to be energetically aligned with the content you are creating Why most programs fail to teach you the WHY behind the HOW
Ready to jump in to finding your flow? It’s time for you to enroll in Story & Strategy School with ME as your mentor. ENROLL TODAY - Find out more about Story & Strategy School at this link.

Next Episode

Ep 4 - If you don't like 'funneling' people

What do you do if you’re in digital business and selling a course or a program and you do not align with the common concept of ‘funnels’....whether it’s a sales funnel or an email funnel? In this episode, I get super honest and explain that 2021 is the first year I’ve ever created anything that could be described as a funnel! In fact, I hit my first half million dollar year WITHOUT any type of traditional funnel. Here’s where we will unpack: Why knowing your story is always the first step How to tie that into your business objectives (timelines, prices, and revenue goals) How to MAP that into your energetic content flow How to add FUEL to that if you want - as in, generate more heat around what you’re selling
Ready to jump in to finding your flow? It’s time for you to enroll in Story & Strategy School with ME as your mentor. ENROLL TODAY - Find out more about Story & Strategy School at this link.