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Female emPOWERED: Winning in Business & Life - #FemaleFridays with Krystyna Holland

#FemaleFridays with Krystyna Holland

03/19/21 • 51 min

Female emPOWERED: Winning in Business & Life

Episode 022: Female Fridays with Krystyna Holland

Happy Friday, everyone! This week on the Female emPOWERED podcast, my #FemaleFridays guest was Dr. Krystyna Holland, owner of Inclusive Care LLC in Denver, Colorado. Inclusive Care is a private physical therapy practice that specializes in treating people across the gender identity spectrum who experience incontinence, painful sex, or persistent chronic pain.

Inclusive, individualized, collaborative care
Painful sex. Chronic pain. Incontinence, whether it’s postpartum, menopausal, or at any stage in your life.

These are some of the issues Krystyna treats through pelvic health physical therapy services at Inclusive Care. But as the name of her practice suggests, Inclusive Care also prioritizes individualized, collaborative, non-fear based private care regardless of a patient’s position on the gender identity spectrum.

As we discussed in this episode, the healthcare space can breed a negative power dynamic between physicians and patients. It’s not okay when patients feel unheard, shamed, or uncomfortable talking about their bodies. We need better quality care for everyone that prioritizes better dialogue, customized care, collaboration with other providers, and collaboration between patient and provider. That’s part of why Krystyna started Inclusive Care in early 2019.

Krystyna and I discuss a lot of other fascinating topics, such as how she became a healthcare provider, the effect of the patriarchy on medicine, and her experiences as a business owner. Tune into the episode to listen to our chat!

In this episode we discuss:

  • [01:00] How Krystyna got into pelvic health and what she specializes in through her private physical therapy practice
  • [06:15] How patients dealing with painful sex often find Inclusive Care for treatment
  • [09:00] Reframing the care-seeking mindset and how incontinence can affect health later down the road
  • [12:00] Why we need better conversations and better listening between patients and physicians
  • [14:40] How the patriarchy breeds a negative power dynamic in medicine
  • [18:15] Krystyna’s experience launching Inclusive Care, pricing structures and packaging, and building health equity into her practice
  • [25:45] What made Krystyna go into business for herself (and how adrenaline junkies in Colorado influenced her decision)
  • [30:00] Collaborative care and why it’s better for patients as well as providers
  • [33:30] What surprised Krystyna when she became a business owner, financial success, and setting expectations
  • [45:30] Where you can find and contact Krystyna + rapid-fire question time

Follow Krystyna on Instagram at @krystyna.holland and check out the Inclusive Care website!

Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!

Links mentioned in this episode:

Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast!

Interested in being a guest on a future Female Friday episode? Email me at [email protected]!

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Episode 022: Female Fridays with Krystyna Holland

Happy Friday, everyone! This week on the Female emPOWERED podcast, my #FemaleFridays guest was Dr. Krystyna Holland, owner of Inclusive Care LLC in Denver, Colorado. Inclusive Care is a private physical therapy practice that specializes in treating people across the gender identity spectrum who experience incontinence, painful sex, or persistent chronic pain.

Inclusive, individualized, collaborative care
Painful sex. Chronic pain. Incontinence, whether it’s postpartum, menopausal, or at any stage in your life.

These are some of the issues Krystyna treats through pelvic health physical therapy services at Inclusive Care. But as the name of her practice suggests, Inclusive Care also prioritizes individualized, collaborative, non-fear based private care regardless of a patient’s position on the gender identity spectrum.

As we discussed in this episode, the healthcare space can breed a negative power dynamic between physicians and patients. It’s not okay when patients feel unheard, shamed, or uncomfortable talking about their bodies. We need better quality care for everyone that prioritizes better dialogue, customized care, collaboration with other providers, and collaboration between patient and provider. That’s part of why Krystyna started Inclusive Care in early 2019.

Krystyna and I discuss a lot of other fascinating topics, such as how she became a healthcare provider, the effect of the patriarchy on medicine, and her experiences as a business owner. Tune into the episode to listen to our chat!

In this episode we discuss:

  • [01:00] How Krystyna got into pelvic health and what she specializes in through her private physical therapy practice
  • [06:15] How patients dealing with painful sex often find Inclusive Care for treatment
  • [09:00] Reframing the care-seeking mindset and how incontinence can affect health later down the road
  • [12:00] Why we need better conversations and better listening between patients and physicians
  • [14:40] How the patriarchy breeds a negative power dynamic in medicine
  • [18:15] Krystyna’s experience launching Inclusive Care, pricing structures and packaging, and building health equity into her practice
  • [25:45] What made Krystyna go into business for herself (and how adrenaline junkies in Colorado influenced her decision)
  • [30:00] Collaborative care and why it’s better for patients as well as providers
  • [33:30] What surprised Krystyna when she became a business owner, financial success, and setting expectations
  • [45:30] Where you can find and contact Krystyna + rapid-fire question time

Follow Krystyna on Instagram at @krystyna.holland and check out the Inclusive Care website!

Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!

Links mentioned in this episode:

Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast!

Interested in being a guest on a future Female Friday episode? Email me at [email protected]!

Previous Episode

undefined - How to Feel More Confident About Your Content & Copy with Latasha Doyle

How to Feel More Confident About Your Content & Copy with Latasha Doyle

Welcome back to another episode of Female emPOWERED! Today I have someone joining me who has become one of my favorite people, Latasha Doyle. She is the copywriter for myself and Pilates In The Grove. Today we’re talking all things copy, SEO and how they correlate together.

Let’s talk about...

  • What the difference between content and copy is
  • How Latasha works with people to make sure their brand and voice comes across in their copy
  • Tips and tools for copywriting
  • What common mistakes she sees people in our industry doing
  • Ways to repurpose content across your brand
  • What to think about when creating copy in terms of SEO
  • What to do if you don’t have the funds to do copywriting
  • How to create copy that converts on your own
  • What to look for when hiring a copywriter

If you want to learn more and want to connect with Latasha, you can find her on Instagram, @uncannycontent or you can visit her website here!

Links mentioned in this episode:
Answer The Public

Next Episode

undefined - Facebook Ads and Sales Funnels with Michelle Fernandez

Facebook Ads and Sales Funnels with Michelle Fernandez

Welcome back to another episode of Female emPOWERED! I’m so excited to have Michelle Fernandez join me today as we pull back the curtain on Facebook ads. Michelle is a Facebook ads and funnel strategist where she creates strategic ad campaigns and highly converting funnels to fill your offers and sell them out!

In this episode we talk about...

  • What a funnel is and the different types of funnels
  • How sales funnels work and what you can do with them as a brick and mortar
  • What a customer journey is, the customer experience and why we need to follow up with them
  • What video views campaigns are as a strategy
  • Landing pages, what should be on them and having a call to action
  • What Michelle has seen that works well for freebies and lead magnets to build your email list
  • Metrics and phrases we need to know like cost per click, cost per lead and qualified leads
  • Michelle shares the largest Facebook ads budget of someone she has worked and the most successful funnel she knows that has been created in monetization

If you want to connect more with Michelle you can find her on Instagram, @themichellefernandez, listen to her podcast, The Traffic & Conversions Show, and visit her website!

P.S. If you want 30 days of actionable marketing guidance, LIVE training and an impactful marketing plan that helps you connect to your ideal clients and patients so that you have a fully booked schedule of paying customers. To learn more about the 30 Day Marketing Bootcamp and to get on the list today, go here!

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