Episode 174: Create a System that Turns Leads into Paying Clients

03/14/23 • 29 min

Female emPOWERED: Winning in Business & Life

Hi everyone! Welcome back to another episode of the Female Empowered podcast. This week I will be sharing with you how to create and use a tracking system that turns leads into paying clients.
Why I’m Excited About This Episode
I am so excited to get into the details because this conversation has come up numerous times in our Facebook groups and mentorship programs.

For me, I put this in the backburner for quite a time when I started my business. Business owners have a lot on their plate and putting systems in place for leads seems like another thing in the unending list of things to be done that’s why it doesn’t get that much of a priority. Further, understanding how leads work could be a bit intimidating since it involves the technological side of things.

However, coming up with a tracking system is very important in businesses and it’s something that I encourage business owners to do from the get go. In this podcast, you will understand more why that is exactly the case!

Let’s discuss:

Introduction to this week’s topic
What is a tracking system for leads
Why having a tracking system for leads is important
The key components in a tracking system
How to get my lead tracker for free
Statistics surrounding businesses having a lead tracking system in place
What is a cold lead
What is a hot lead
An example of how we track leads
Personalizing messages when following up with potential clients
Automating the tracking system process
Finding out why potential clients go cold
What are points of contact
Having a tracking system will show you where is the kink in the chain
Going after the most promising leads
Connection and communication over convincing
Study what kind of follow-up system do you have in place

If you are interested in grabbing the free resource that’s exclusive for my podcast listeners, go to www.christagurka.com/leads then type in the promo code PODCAST so you can get it for free! There is also a video tutorial of how you can use the tracking system I have for you so you can get started on your leads immediately.

Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!

Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast!

Interested in being a guest on a future Female Friday episode? Email me at [email protected]!

Let’s discuss:

Introduction to this week’s topic
What is a tracking system for leads
Why having a tracking system for leads is important
The key components in a tracking system
How to get my lead tracker for free
Statistics surrounding businesses having a lead tracking system in place
What is a cold lead
What is a hot lead
An example of how we track leads
Personalizing messages when following up with potential clients
Automating the tracking system process
Finding out why potential clients go cold
What are points of contact
Having a tracking system will show you where is the kink in the chain
Going after the most promising leads
Connection and communication over convincing
Study what kind of follow-up system do you have in place

Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!

Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast!

Interested in being a guest on a future Female Friday episode? Email me at [email protected]!

Previous Episode

Episode 173: A $400k Year and a Major Mindset Shift with Claire Pelletreau

Hey guys! Welcome back to another episode of the Female Empowered podcast. I am stoked today because we have another returning guest on the podcast. We have Claire Pelletreau and we will be talking about the changes in marketing and a major mindset shift she went through in 2022.
The Major Mindset Shift
Back in 2019, paid advertisements were delivering great results for business owners. However, when the pandemic hit and years after that, paid advertisements weren’t giving the best results.
Claire saw that there was a shift in the marketing strategy. She created a new system to add to what she has been teaching business owners for years. This time, it’s all about copy conversion so listen to the podcast to get all the details!

Let’s talk about:

Claire’s introduction on what she does
Joining Claire’s Get Paid Marketing Mastermind
Claire’s transition in her business
Writing copies and converting cold traffic
Claire on talking to her clients about the new marketing strategy
Claire on learning how to figure out what she could promise and how to sell it in a clear and simple way
What I got out of the Get Paid Marketing Mastermind
Claire on the shifts that happened to her after joining Stacey Boehman’s 200k Mastermind
Claire’s realization about how her marketing been speaking to people who are not her best clients
Who are your best clients
When you don’t know the impact of your work, it’s very difficult to sell
Doing a disservice to people when you don’t launch your courses or services
Learning and getting results for your clients
It doesn’t always have to be all about the sale
Claire’s revenue in 2022 and her revenue goals in 2023
Claire on the intricate niches she worked with that are successful

We hope that you enjoyed this episode and learned a lot from me and Claire. Check out her podcast in the link below!
Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!
Links mentioned in this episode:

Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast!

Interested in being a guest on a future Female Friday episode? Email me at [email protected]!

Next Episode

Episode 175: Which program will get you the best results? How you can work with me?

Hey there! Welcome back to another episode of the Female Empowered podcast. Today I will be talking a little bit about the Beyond the Movement Mentorship Program. Let’s decipher together if this the right program for you!
The Beyond the Movement Mentorship Program
If you are a female business owner in boutique healthcare, wellness, or fitness, this is the episode you should be listening to.
If you are tired of being the sole operator of your business where you wear every hat there is to keep your business running and going, if you are feeling burnt out, if you are struggling to find the right team members to help you step away from the day-to-day operations, and if you want to bring in more revenue and a higher salary without having to work 40 or more hours a week, the Beyond the Movement Mentorship Program will tackle how you can overcome these issues and reach your goals.
I will also be talking about the Fit Biz Foundations Program, which is great for emerging businesses!
Let’s talk about:

Introduction to this week’s topic
The questions you need to ask yourself right now
Growing your business for profit is necessary
We might be great with the technical side of the business, but not so much with the business operations side of the business
The problem with trying to do everything on our own
What hiring the right team members could do for your business
Allowing my team to help you live the life you want and grow the business while you are at it
What to expect in the Beyond the Movement Mentorship
Get out of the survival mode and into the thriving mode
Giving back 10 hours to you each week
Getting to where you need to be faster
With the right marketing, you do not only increase but double your revenue
For emerging businesses, the Fit Biz Foundations Program is the best route for you
What to expect in the Fit Biz Foundations Program
What past clients accomplished in the Fit Biz Foundations Program
A rising tide raises all ships
What sets me apart from other business coaches
Mentoring you from my own experiences

If you are interested any of my programs and want to see if I am the right coach for you, visit https://www.christagurka.com/. And if you think I am the right fit, schedule a discovery call with me at www.christagurka.com/discovery.
Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!
Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast!
Interested in being a guest on a future Female Friday episode? Email me at [email protected]!