RS213 How to Get Higher Fees as a Consultant

12/10/20 • 0 min

Hi, it’s Robin Samora with the Fast Marketing Minute. I’m your Marketing and PR Expert here to help you grow your business and brand.

Some of you listening might be consultants out there, and from time to time get pushback about your pricing. First thing I’d like to say, is hello — you’re worth it. Second thing, make sure you’re not using the word ‘rates’ in your proposals. Instead, use the word ‘fee’. Rates are by the hour and as a consultant you’re not necessarily getting paid hourly. You bring a whole lot more to the table and deserve to reap all the benefits of all your hard work for a professional fee.

Here’s another tip to get higher fees.

Instead of writing the word ‘training’ in your contract, you’ll receive a higher perceived value if you use the phrase – strategic work session. This positions you to charge more. Everybody and his brother does training, but if you offer strategic work sessions, you’re seen as more as a subject matter expert – who absolutely demands more.

In upcoming Fast Marketing Minutes, I’ll be reviewing all kinds of strategies where you can gain expert status, credibility and visibility, online and offline, so you can charge what you’re worth — and have more financial freedom.

I’m Robin Samora, host of Fast Marketing Minute.

Hi I’m Robin Samora with the Fast Marketing Minute. I’ve just created a new infographic especially for Alexa listeners. It’s called 7 Marketing Strategies with a new normal. They are Marketing strategies you can use right now to grow your business and promote your brand. Download it at fastmarketingminute.com/newnormal/

Hi, it’s Robin Samora with the Fast Marketing Minute. I’m your Marketing and PR Expert here to help you grow your business and brand.

Here’s another tip to get higher fees.

I’m Robin Samora, host of Fast Marketing Minute.

Previous Episode

RS212 The 1% Factor to Grow Your Business

Hi, it’s Robin Samora with the Fast Marketing Minute. I’m your Marketing and PR Expert here to help you grow your business and brand.

Everyone in business wants to grow their business, right? I mean it’s a no brainer. But we all stress so much to beat the competition, do more, be more, all at the quickest speed possible. But what if we could make it easier for ourselves and our business to be better and improve every single day.

Do you know about the 1% factor?

As a recovering perfectionist, I want to grow my business, as fast as I can and grow my expertise too. But the truth is, you can only put so much in your head at one time – and if you overload, you’ll explode. I know, I’ve been there and from time to time, my brain really hurts!

What would happen if you improved 1% everyday. Tweak one action item. Call 5 more prospects than last week. Add content to your editorial calendar – not just for a week, but for two weeks. Actually, listen to a webinar that you signed up for. Take those notes from a seminar and actually implement 2 tactics a week.

I happen to love to learn and grow. I’m inspired by what’s going on in my industry and how I can be a better marketer – and also help people, while enjoying a big, bold, and juicy life!

If you start today and make a commitment to improve just 1% a day, you’ll be on a steady course to improve. I challenge you to improve 1% every day. I’ve jumped on the brand wagon, you?

I’m Robin Samora, host of Fast Marketing Minute.

Next Episode

RS214 10 Must-Have Free PR Templates to Pitch the Press

Hi, it’s Robin Samora with the Fast Marketing Minute. I’m your Marketing and PR Expert here to help you grow your business and brand.

So you’re media ready. You want to pitch the press. You know you’re onto something hot and want the world to know – but what the heck do you say? What do you write about? What is really press worthy?

Every week, I’m scouring the internet looking for new tools, strategies and tactics, to improve my game and be able to share with you – experts, small business owners, speakers and professionals alike, how to get a bigger bang for your buck with marketing and PR. And, as you may have remembered, my favorite two words are marketing and free.

Enter PressFarm.com. It’s a totally cool site and an amazing resource for ideas on what to pitch – with 10 cold email pitch-to-journalist templates to choose from. A few sample templates are: how to share a personal story, a company milestone or a new ground-breaking product – or just how to connect with a journalist as a resource or subject matter expert. Plus, what I love is that there are explanations, on why each paragraph is part of the pitch and why it’s important. How good is that!

When I speak around the world about marketing and free publicity, I always use PressFarm.com as an example, plus of course Buzzsumo, another favorite. We’ll talk about that later.

I’m Robin Samora, host of Fast Marketing Minute. Let me show you how to get media attention and position yourself as a leading authority in your field. Reach out to me personally by email at [email protected] or and let’s set up a call. Talk tomorrow!