Fast Marketing Minute with Robin Samora

Hi, it’s Robin Samora with the Fast Marketing Minute. I’m your Marketing and PR Expert here to help you grow your business and brand.

I just bought a book by Jason McDonald; Marketing: Ultimate Almanac of Free Marketing Tools 2019. The reason I picked it up was that it had two keywords that piqued my interest. Marketing and free. Now you know, I love those words.

In the content marketing section, there were two tools that caught my eye:

The first was GROUP HIGH.

If you’re looking to find blogger’s contact information, emails, research blog posts, or identify influencers this is a great site. When I last checked, there was a 7-day free trial – a freemium, then it goes to premium. I haven’t signed up for the trial yet, but from a quick look at the video and dashboard, it looks like you can save a ton of time, money and resources.

The second was IGHOME.

On IGHOME you can set up a customized web page and pull content from news sources, industry publications, blogs, and more. It also works to pre-curate content – the first step in creating your editorial calendar. On the home page, enter your keywords; In my case, “What are common marketing questions”? This was a great experiment because it provided marketing questions people want answers to, and can work as an idea generator.

I’m Robin Samora, host of Fast Marketing Minute.

Hi I’m Robin Samora with the Fast Marketing Minute. I’ve just created a new infographic especially for Alexa listeners. It’s called 7 Marketing Strategies with a new normal. They are Marketing strategies you can use right now to grow your business and promote your brand. Download it at fastmarketingminute.com/newnormal/

Hi, it’s Robin Samora with the Fast Marketing Minute. I’m your Marketing and PR Expert here to help you grow your business and brand.

Everyone in business wants to grow their business, right? I mean it’s a no brainer. But we all stress so much to beat the competition, do more, be more, all at the quickest speed possible. But what if we could make it easier for ourselves and our business to be better and improve every single day.

Do you know about the 1% factor?

As a recovering perfectionist, I want to grow my business, as fast as I can and grow my expertise too. But the truth is, you can only put so much in your head at one time – and if you overload, you’ll explode. I know, I’ve been there and from time to time, my brain really hurts!

What would happen if you improved 1% everyday. Tweak one action item. Call 5 more prospects than last week. Add content to your editorial calendar – not just for a week, but for two weeks. Actually, listen to a webinar that you signed up for. Take those notes from a seminar and actually implement 2 tactics a week.

I happen to love to learn and grow. I’m inspired by what’s going on in my industry and how I can be a better marketer – and also help people, while enjoying a big, bold, and juicy life!

If you start today and make a commitment to improve just 1% a day, you’ll be on a steady course to improve. I challenge you to improve 1% every day. I’ve jumped on the brand wagon, you?

I’m Robin Samora, host of Fast Marketing Minute.

Hi I’m Robin Samora with the Fast Marketing Minute. I’ve just created a new infographic especially for Alexa listeners. It’s called 7 Marketing Strategies with a new normal. They are Marketing strategies you can use right now to grow your business and promote your brand. Download it at fastmarketingminute.com/newnormal/

Hi, it’s Robin Samora with the Fast Marketing Minute. I’m your Marketing and PR Expert here to help you grow your business and brand.

Do you ever feel a little lost about what to wear at a speaking gig, when all eyes are on you? While it varies by industry, here are some basic rules to follow.

This is a guestestimate, but I’d say dress three steps above your audience, but do it with style. If your audience will be wearing jeans and t-shirts, wear jeans and a fabulous jacket. You want to fit in, but stand out.

Remember, in most cases, your audience is there to see you and hear what you have to say. They also want to be like you, an expert on stage. So they’ll be paying attenion. Your energy will be noticed first, next your clothes, and ladies lastly your shoes, especially if you’re on a stage. Men, too. So take those stickers or price tags off the bottom of your shoes if you’re on a panel and crossing your legs — really!

Dress in something that makes you feel good, something you love, that makes you feel confident. And don’t be afraid of getting the help of a personal stylist or image consultant who understands what looks good on your body type — and is appropriate for your industry. That’s their expertise, just like you have yours, and it’s worth every penny! With so many photos or videos uploaded to social media, you want to look your best. Take my word on this one.

Me? I like wearing dresses and have a closet full. Mostly colorful, flattering, easy to clean, and I buy them when I see them, especially on sale, but not always. I have a stylist who trained me on what to buy, and I’ve made the decision to go back to her every year, because I like what she picks out and it makes a difference — in how I look and feel.

This is Robin Samora with he Fast Marketing Minute.

Hi I’m Robin Samora with the Fast Marketing Minute. I’ve just created a new infographic especially for Alexa listeners. It’s called 7 Marketing Strategies with a new normal. They are Marketing strategies you can use right now to grow your business and promote your brand. Download it at fastmarketingminute.com/newnormal/

Hi, it’s Robin Samora with the Fast Marketing Minute. I’m your Marketing and PR Expert here to help you grow your business and brand.

We all know being thankful is important, but did you know that it can actually grow your audience? Here’s a simple strategy that people use all the time on social media. You thank influential people or nano-influencers in groups. I’m not talking about individually thanking each person who follows you, although that’s great too. I’m talking about publicly thanking people and brands who have a big following to pull some attention your way.

Have you recently spoken at an event or had your blog featured on a website? Thank people publicly on social media. Tag them, obviously, but be sure to take the time to research important hashtags for their industry. And don’t forget to share the link to your content. This attitude of gratitude will attract their followers — to follow you.

If this situation doesn’t apply to you, do it another way. Thank a speaker for their insight on a recent TED Talk you loved. Thank a blogger for advice that got your website to convert better. If you have someone you love following you on Instagram, thank them just for being awesome.

The power of tagging a major influencer or a micro-influencer who is well respected in your industry is huge. It gets you, your brand and your business in front of a whole new audience and in a sincerely positive way.

It may also open the doors to network with the influencers who you’re tagging. Being on an influencer’s radar can boost your like, know, trust and believability through the roof. As long as it’s done with good intention and mindfully,.

I’m Robin Samora host of Fast Marketing Minute.

Hi I’m Robin Samora with the Fast Marketing Minute. I’ve just created a new infographic especially for Alexa listeners. It’s called 7 Marketing Strategies with a new normal. They are Marketing strategies you can use right now to grow your business and promote your brand. Download it at fastmarketingminute.com/newnormal/

Hi, it’s Robin Samora with the Fast Marketing Minute. I’m your Marketing and PR Expert here to help you grow your business and brand.

So you’re media ready. You want to pitch the press. You know you’re onto something hot and want the world to know – but what the heck do you say? What do you write about? What is really press worthy?

Every week, I’m scouring the internet looking for new tools, strategies and tactics, to improve my game and be able to share with you – experts, small business owners, speakers and professionals alike, how to get a bigger bang for your buck with marketing and PR. And, as you may have remembered, my favorite two words are marketing and free.

Enter PressFarm.com. It’s a totally cool site and an amazing resource for ideas on what to pitch – with 10 cold email pitch-to-journalist templates to choose from. A few sample templates are: how to share a personal story, a company milestone or a new ground-breaking product – or just how to connect with a journalist as a resource or subject matter expert. Plus, what I love is that there are explanations, on why each paragraph is part of the pitch and why it’s important. How good is that!

When I speak around the world about marketing and free publicity, I always use PressFarm.com as an example, plus of course Buzzsumo, another favorite. We’ll talk about that later.

I’m Robin Samora, host of Fast Marketing Minute. Let me show you how to get media attention and position yourself as a leading authority in your field. Reach out to me personally by email at [email protected] or and let’s set up a call. Talk tomorrow!

Hi I’m Robin Samora with the Fast Marketing Minute. I’ve just created a new infographic especially for Alexa listeners. It’s called 7 Marketing Strategies with a new normal. They are Marketing strategies you can use right now to grow your business and promote your brand. Download it at fastmarketingminute.com/newnormal/