RS208 How to Get A Blogger’s Contact Information

12/05/20 • 0 min

Hi, it’s Robin Samora with the Fast Marketing Minute. I’m your Marketing and PR Expert here to help you grow your business and brand.

I just bought a book by Jason McDonald; Marketing: Ultimate Almanac of Free Marketing Tools 2019. The reason I picked it up was that it had two keywords that piqued my interest. Marketing and free. Now you know, I love those words.

In the content marketing section, there were two tools that caught my eye:

The first was GROUP HIGH.

If you’re looking to find blogger’s contact information, emails, research blog posts, or identify influencers this is a great site. When I last checked, there was a 7-day free trial – a freemium, then it goes to premium. I haven’t signed up for the trial yet, but from a quick look at the video and dashboard, it looks like you can save a ton of time, money and resources.

The second was IGHOME.

On IGHOME you can set up a customized web page and pull content from news sources, industry publications, blogs, and more. It also works to pre-curate content – the first step in creating your editorial calendar. On the home page, enter your keywords; In my case, “What are common marketing questions”? This was a great experiment because it provided marketing questions people want answers to, and can work as an idea generator.

I’m Robin Samora, host of Fast Marketing Minute.

Hi I’m Robin Samora with the Fast Marketing Minute. I’ve just created a new infographic especially for Alexa listeners. It’s called 7 Marketing Strategies with a new normal. They are Marketing strategies you can use right now to grow your business and promote your brand. Download it at fastmarketingminute.com/newnormal/

Hi, it’s Robin Samora with the Fast Marketing Minute. I’m your Marketing and PR Expert here to help you grow your business and brand.

In the content marketing section, there were two tools that caught my eye:

The first was GROUP HIGH.

The second was IGHOME.

I’m Robin Samora, host of Fast Marketing Minute.

Previous Episode

RS207 What's the Missing Piece in Your Marketing Puzzle

Hi, it’s Robin Samora with the Fast Marketing Minute. I’m your Marketing and PR Expert here to help you grow your business and brand.

We’re all out there doing our best at marketing our brands and businesses. But, with all the technology updates, and working IN our business more than ON our business, it’s hard to do it all — and all well. What I’ve found is that there are a few pieces that are often missing in the marketing puzzle.

Let’s look at what could be missing from your marketing strategy.

A cohesive consumer experience. Your website, social media, emails and packaging should all have a cohesive branded look. The user’s experience should be streamlined too. The level of service through your website should be the same as on any of your social platforms.

Optimized content. Your keywords should be present in your static website content, blogs, articles and social media posts. Keep a list on your desktop (or tape it on your wall) and refer to it at least once or twice every time you write something new. When you look at your analytics, update your keywords accordingly.

Don’t forget about remarketing. You don’t need fancy software on your website. Simply emailing past customers can have excellent results. As a former speaker for Constant Contact, I can tell you that every dollar spent on email marketing drives about $44 in ROI. Sure, you can remarket like crazy with an ad budget, but you can also do it for less.

Do you understand your buyer persona? Your ideal customer? Do you research and make sure that all of your content speaks to them. Address their problems. How you’ll specifically help them. Design your brand — so that it speaks to them — loud and clear or run the risk of them leaving.

I’m Robin Samora with the Fast Marketing Minute.

Next Episode

RS209 3 Questions to Ask Before Hiring a Marketing Expert

Hi, it’s Robin Samora with the Fast Marketing Minute. I’m your Marketing and PR Expert here to help you grow your business and brand.

Looking for a marketing consultant to help grow your business? How do you choose the right person? Ideally you want someone who has a proven track record and is committed to your success.

Here are a few questions. Come up with a list of your own to make sure there’s a good fit.

What experience do you have?

A marketing consultant typically has experience in complementary industries. Advertising, sales, PR, publicity, email marketing, blogging, writing, networking and referral strategies. Combined, all skills will help solve your company’s most important marketing challenges.

How can you help my business? Can you help me?

One of the main jobs (and believe me there are many) of a marketing consultant is to create customized programs to increase sales, credibility, and visibility, online and offline. By improving your personal and professional branding at every stage of your company’s growth, you’re able to meet professional and lifestyle goals.

How do you measure success?

Measuring results is key to your success. If you hire someone to help with branding, results will be measured differently than if you hire an expert to help with email marketing. What’s important is that he or she is accountable to you and you know what that accountability is.

I’m Robin Samora, host of Fast Marketing Minute.