Case Lawrence: Surviving the 2008 Recession to Creating a World Wide Brand with Over 300 Locations

05/08/18 • 38 min

Case Lawrence went from the brink of bankruptcy to found and lead a global trampoline park company with over 300 locations in just 7 years. As a commercial real estate developer in California, Case was decimated by the Great Recession of 2008. While trying to pull the pieces of his life back together, he visited a trampoline park in San Francisco with his sons, which inspired him to launch CircusTrix.

CircusTrix provides extreme indoor recreational experiences by featuring trampolines, foam pits, ninja warrior courses; and trick and stunt attractions of all varieties. CircusTrix is now the largest owner, operator and franchisor of trampoline parks in the world.

In the episode, Case discusses how he saved his commercial real estate company from the brink of bankruptcy in 2008; the strategies he used during that dark time period to cope with failure; how he expanded CircusTrix from its humble beginnings to a global powerhouse in just seven years; and why he believes early success can be a curse rather than a blessing.

You can find out more about CircusTrix at this link.

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You can find out more about CircusTrix at this link.

Don’t want to miss future episodes? Be sure to subscribe to the podcast and leave a review on iTunes or Google Play.

As always, thanks for listening.

Previous Episode

Laurie A. Watkins on Reducing Stress Through a Healthy Lifestyle - Advice from Barack Obama's Campaign Policy Director

Laurie A. Watkins is an accomplished writer, public speaker, seasoned political strategist, and entrepreneur. She worked as a former policy director for both of President Barack Obama’s campaigns, served in positions from Capitol Hill to the Pentagon, and more recently returned to guest lecture at West Point, The United States Military Academy.

Laurie initially led a life that revolved around work, which left little time for maintaining her health. Fearing a health disaster, she made the decision to take drastic control of her life and became an author and entrepreneur. She’s now the author of the book, Go From Stressed to Strong: Health and Fitness Advice from High Achievers. She is a sought-after speaker and, through her lectures and keynotes, motivates people with busy lifestyles to take command of their day and find room to do the essential work needed to live a healthy life.

In the episode, Laurie explains why she hit rock bottom when she was working on then-Senator Obama’s first presidential campaign and how she managed to regain control over her life. She also discusses how she was terminated from one of her jobs for speaking up about sexism and sexual harassment, which prompted her to become an author and entrepreneur. She shares the failures she had along the way and actionable advice on how you can start a side hustle.

I hope you enjoy the conversation as much as I did.

You can connect with Laurie at laurieawatkins.com.

Don’t want to miss future episodes? Be sure to subscribe to the podcast and leave a review on iTunes or Google Play.

As always, thanks for listening.

Next Episode

Sarah Robb O'Hagan: Fired from Virgin & Laid Off by Atari to then be Named One of the Most Creative People in Business

Sarah Robb O’Hagan has been described by the media as everything from “Superwoman undercover” to the “Pied Piper of Potential.” She is a high-energy combination of disruptive business leader, fitness fanatic, and cheerleading mom, and has been named one of Forbes‘ “Most Powerful Women in Sports” and one of Fast Company’s “Most Creative People in Business.”

She’s currently the CEO of the fast growing indoor cycling company Flywheel Sports. Prior to this role, Sarah became an internationally recognized re-inventor of brands, having served as global president of the $5 billion sports brand Gatorade, where she successfully led the business through a major repositioning and business turnaround. She also served as global president of the luxury fitness company Equinox, where she reinvented the offering through a significant technology transformation.

She’s author of the highly-acclaimed book Extreme You: Step Up. Stand Out. Kick-Ass. Repeat.

In the interview, Sarah discusses what she calls her “canyon of career despair” when she was fired from Virgin and then laid off from Atari International. She reveals the strategies that she used to overcome those failures and leverage them into later success. We also discuss how parents can cultivate resilience in their children and how you can use failures to prepare yourself for the next crisis.

Don’t want to miss future episodes? Be sure to subscribe to the podcast and leave a review on iTunes or Google Play.

As always, thanks for listening.