FSS Episode 498: "What's working right now, when it comes to bidding, and a new campaign idea"

12/31/18 • 5 min

Facebook Sales Strategies with Kim Walsh Phillips

In this episode, Kim Walsh Phillips shares about the high cost of ads during the holiday, and currently, those holiday prices have dropped. Also, Kim suggests running a “Best of Campaign” to share your past content, video, without ad cost. Learn more at 3daysto10k.com and Power Video of the Day.

Key Takeaways!

0:20 - Kim hopes you all have a great Christmas and is very happy to get over the most painful time of the year for advertising. Kim mentions when trying to place Facebook ads, the holiday is a difficult time of the year to do so.

0:53 - Kim talks about how ad cost went from $8 to $24 per lead during the time between Thanksgiving and Christmas.

1:10 - Kim mentions that people in the coaching circle of Powerful Professionals were cautions to hold off on starting a new campaign during the holidays, due to astronomically high ad cost.

1:33 - Kim is happy to announce that the costs of come down, and now they are some $6 per lead. Kim mentions they are getting a triple number of leads in pre-day at this costs. And in the new year, they might increase the daily ad spend to 20% until that level out.

2:19 - Kim suggests that if you are running campaigns it is good to see if you can scale now and if you haven’t check. It is a good time to see if you can get into the game now.

2:30 - Kim share about a new campaign they are implementing, she is calling it the “Best of Campaign.” Kim says every 24 hours, they are doing it form 12 pm one day to the next, they are putting up a webinar they did during the year. This is basically 24hours of replay. This is an offer to see a free training video every day with a different topic from 7 of the best of the year.

3:31 - Kim mentions using Lead Pages, to set up the 7 videos and offers. Kim talks about how they are getting thousands of dollars in sales, with great engagement rates and open rates.

4:15 Kim once again suggest doing a Best of Campaign if you had done Training Video or Webinars in the past year. It is a fantastic way to get more ads in without any ad cost.

Resources Mentioned in this Episode

Key Takeaways!

0:53 - Kim talks about how ad cost went from $8 to $24 per lead during the time between Thanksgiving and Christmas.

1:10 - Kim mentions that people in the coaching circle of Powerful Professionals were cautions to hold off on starting a new campaign during the holidays, due to astronomically high ad cost.

2:19 - Kim suggests that if you are running campaigns it is good to see if you can scale now and if you haven’t check. It is a good time to see if you can get into the game now.

3:31 - Kim mentions using Lead Pages, to set up the 7 videos and offers. Kim talks about how they are getting thousands of dollars in sales, with great engagement rates and open rates.

4:15 Kim once again suggest doing a Best of Campaign if you had done Training Video or Webinars in the past year. It is a fantastic way to get more ads in without any ad cost.

Resources Mentioned in this Episode

Previous Episode

FSS Episode 497: “A Quick Ad Formula thats Been Crushing It”

In this episode, Kim Walsh Phillips shares a great formula to help your ad copy to crush it! Kim talks about creating that ‘one big hook’, and the power of repeating the line at least 4 times to influence your fans to ‘click through’. This is a great episode to learn about creating a great hook (One Big Idea), campaigning the idea, and getting your ROI. Learn more at 3daysto10k.com.

Key Takeaways!

0:20 - Kim shares that they are moving and shaking and on the way back to Jersey.

0:45 - Mistakes with Facebook Ads - People often make them to wordy. It is one thing if you are writing a long forum post and are an amazing copywriter. But, most people are not great copywriters.

1:15 - If you’re new to this and never wrote copy before. Kim suggests to repeat the Hook at least 4 times The Hook is the one big idea

1:50 - Kim gives an example for their hook being - “How to get 10K Facebook fans in 72 hours” and increase ROI.

2:10 - Kim mentions that their top performing and repeat that line 3 times.

2:40 - Kim talks about coming up the hook and launching the campaign. People want to know who you are Targeting, What you are doing for them, and How quickly you are getting it done.

3:40 - Kim talks about the power of outcome base Hooks, and repeating the line 3 times!

Resources Mentioned in this Episode

Next Episode

FSS Episode 499: “What to do After First Contact"

“What to do After First Contact"

In this episode, Kim Walsh Phillips talks about following up and retargeting with those who may have shown interest by clicking thru or signing up, but they did not show up. This is a great episode to know what to do when your audience begins to follow the “Juicy Carrot.”

Key Takeaways!

0:20 - Kim talks about first contact or that first lead. Kim talks more about the details of the “Juicy Carrot” and getting people to opt-in or signup for your webinar.

0:46 - Buyers are set up in 2 categories - The Skimmers and the divers. Divers jump in the pool. The skimmers are one sure and the make up some 85% of those in the market.

1:30 - Kim talks about the 12-minute social media cash machine program. If you get more than 1% of people to click-thru now your ad that is good. And if you get more than 20% of people to opt-in that is great!

1:40 - Kim talks about getting 10% of those that land on your Thank You page, that is a profit maximizer.

2:39 - Kim suggests retargeting these people who may be clicked thru or opt-in but did not show up

2:45 - Kim talks more about following up and or retargeting because these people showed interest but did not show up.

Resources Mentioned in this Episode