
005 Creating Educational Experiences for the Creative Industry
10/17/24 • 52 min
Experiential Destinations - the science, stories and innovation behind the unforgettable
We connect with visionary leaders who craft remarkable experiences that leave long-lasting impressions on their audiences. Each episode takes you on a journey through the creative minds and innovative approaches of our guests, revealing valuable insights into navigating and excelling in today’s digitally saturated landscape.
From the science of engagement to the art of storytelling, join us in exploring the transformative power of Experiential Destinations and their profound impact on people and brands.
In episode 5 of Experiential Destinations, we speak with Ekaterina Solomeina, Creative Director and Co-Founder of the Future London Academy.
Key Takeaways:
- Ekaterina Solomeina co-founded the Future London Academy, an executive school for creatives.
- The academy started with short courses for senior creatives.
- Curiosity is essential for continuous learning in the creative field.
- Experiential learning is designed to be immersive and engaging.
- Brand storytelling plays a crucial role in educational experiences.
- Multi-sensory learning enhances retention and understanding.
- Community building is a core mission of Future London Academy.
- London's creative industry thrives on collaboration among smaller agencies.
- The unique position of London fosters global creative connections. Travel is essential for inspiration and creativity.
- Educational experiences can lead to significant personal and professional transformations.
- Learning should be purposeful and goal-oriented.
- Collaboration among creatives can lead to successful partnerships.
- Foundational business education is crucial for creatives starting their own ventures.
- The future of education is moving towards accessible and scalable models.
- Human interaction remains vital in complex learning environments.
- Designers should take on leadership roles in businesses.
- Creativity is about emotional resonance and understanding the audience.
- Young creatives should embrace their unique perspectives and not conform to industry norms.
Thank you for enjoying Experiential Destinations with us!
- You can find Future London Academy on social media: Facebook, Instagram, X (twitter), YouTube, & Podcasts
- You can find Ekaterina on social media: Facebook, LinkedIn, Instagram
- You can find Hirsch & Mann on the web, on LinkedIn, on X (twitter), Instagram & TikTok
- You can find Daniel Hirschmann on LinkedIn
- You can also watch the episode on YouTube!
Credits:
Video: Hirsch & Mann
Audio: Transition by Six Umbrellas, Free Music Archive, CC BY-SA.
Thank you and have a spectacular day or night wherever and whenever you are!
Experiential Destinations - the science, stories and innovation behind the unforgettable
We connect with visionary leaders who craft remarkable experiences that leave long-lasting impressions on their audiences. Each episode takes you on a journey through the creative minds and innovative approaches of our guests, revealing valuable insights into navigating and excelling in today’s digitally saturated landscape.
From the science of engagement to the art of storytelling, join us in exploring the transformative power of Experiential Destinations and their profound impact on people and brands.
In episode 5 of Experiential Destinations, we speak with Ekaterina Solomeina, Creative Director and Co-Founder of the Future London Academy.
Key Takeaways:
- Ekaterina Solomeina co-founded the Future London Academy, an executive school for creatives.
- The academy started with short courses for senior creatives.
- Curiosity is essential for continuous learning in the creative field.
- Experiential learning is designed to be immersive and engaging.
- Brand storytelling plays a crucial role in educational experiences.
- Multi-sensory learning enhances retention and understanding.
- Community building is a core mission of Future London Academy.
- London's creative industry thrives on collaboration among smaller agencies.
- The unique position of London fosters global creative connections. Travel is essential for inspiration and creativity.
- Educational experiences can lead to significant personal and professional transformations.
- Learning should be purposeful and goal-oriented.
- Collaboration among creatives can lead to successful partnerships.
- Foundational business education is crucial for creatives starting their own ventures.
- The future of education is moving towards accessible and scalable models.
- Human interaction remains vital in complex learning environments.
- Designers should take on leadership roles in businesses.
- Creativity is about emotional resonance and understanding the audience.
- Young creatives should embrace their unique perspectives and not conform to industry norms.
Thank you for enjoying Experiential Destinations with us!
- You can find Future London Academy on social media: Facebook, Instagram, X (twitter), YouTube, & Podcasts
- You can find Ekaterina on social media: Facebook, LinkedIn, Instagram
- You can find Hirsch & Mann on the web, on LinkedIn, on X (twitter), Instagram & TikTok
- You can find Daniel Hirschmann on LinkedIn
- You can also watch the episode on YouTube!
Credits:
Video: Hirsch & Mann
Audio: Transition by Six Umbrellas, Free Music Archive, CC BY-SA.
Thank you and have a spectacular day or night wherever and whenever you are!
Previous Episode

004 The Power of Humility, Collaboration & Community in Design with Alexandra Deschamps-Sonsino
Experiential Destinations - the science, stories and innovation behind the unforgettable
We connect with visionary leaders who craft remarkable experiences that leave long-lasting impressions on their audiences. Each episode takes you on a journey through the creative minds and innovative approaches of our guests, revealing valuable insights into navigating and excelling in today’s digitally saturated landscape.
From the science of engagement to the art of storytelling, join us in exploring the transformative power of Experiential Destinations and their profound impact on people and brands.
In episode 4 of Experiential Destinations, we speak with Alexandra Deschamps-Sonsino, Design Director at TPXimpact.
Key Takeaways & Show Notes:
- Humility and collaboration are key principles in design and user experience.
- Building networks and making connections is essential for success, being generous in sharing those connections benefits everyone.
- Hosting events and creating spaces for people to come together fosters a sense of community and encourages learning from one another.
- Being intentional in building networks and making connections can lead to valuable opportunities and collaborations, driven by the desire to be useful and leave a legacy.
- AI tools have the potential to influence design and digital physical production by improving decision-making and lowering barriers to prototyping.
- Emerging creatives should be cautious with their time and energy, and avoid spending their own money.
- Women in the industry should be aware of the challenges they may face and be selective with whom they trust.
- Collaboration, learning from failures, and staying true to one's vision are vital for success in the creative industry.
- You can find out more about Papercamp 3 here (it is scheduled for the 21st of September 2024).
- You can find out more about the Good Night Lamp here.
- You can read an interesting study on Age and High Growth Entrepreneurs here.
- You can see Toymail videos here
Thank you for enjoying Experiential Destinations with us!
- You can find Alex on LinkedIn, at her website, on instagram & at TPXimpact.
- You can find Hirsch & Mann on LinkedIn, on the web, on X (twitter), Instagram and TikTok.
- You can find Daniel Hirschmann here.
You can also watch the episode on YouTube!
Credits:
Alex’s Photo credit: Adam Leach
Video: Hirsch & Mann
Audio: Transition by Six Umbrellas, Free Music Archive, CC BY-SA.
Thank you and have a spectacular day or night wherever and whenever you are!
Next Episode

006 How the Experience of Design Impacts Scalability
Experiential Destinations - the science, stories and innovation behind the unforgettable
We connect with visionary leaders who craft remarkable experiences that leave long-lasting impressions on their audiences. Each episode takes you on a journey through the creative minds and innovative approaches of our guests, revealing valuable insights into navigating and excelling in today’s digitally saturated landscape.
From the science of engagement to the art of storytelling, join us in exploring the transformative power of Experiential Destinations and their profound impact on people and brands.
In episode 6 of Experiential Destinations, we speak with Lauren Celenza, a writer and digital designer based in the US.
Key Takeaways:
- Lauren Celenza worked on Google Maps from 2016 to 2021.
- Google Maps had significant gaps in inclusivity across different regions.
- Experiencing the challenges firsthand led to better design decisions.
- Building relationships with local experts is crucial for inclusive design.
- AI can reduce tedious tasks but should not replace human interaction.
- Storytelling is essential for effective communication in tech.
- Tech workers face unique challenges, including burnout and mental health issues.
- Multidisciplinary skills enhance resilience in creative careers.
- Technology should enhance, not replace, human connections.
- Education on digital hygiene is necessary for all ages.
Thank you for enjoying Experiential Destinations with us!
- Lauren can be found on Instagram and LinkedIn
- Her website is https://laurencelenza.com/
- Her substack newsletter and interview series are worth checking out!
- I mentioned friend of the pod Alex Deschamps Sonsino’s Goodnight Lamp
- You can find Hirsch & Mann on LinkedIn, on the web, on X (twitter), Instagram and TikTok.
- You can find Daniel Hirschmann here.
- You can also watch the episode on YouTube
Credits:
Video: Hirsch & Mann
Audio: Transition by Six Umbrellas, Free Music Archive, CC BY-SA.
Keywords:
Lauren Celenza, Google Maps, design, technology, inclusivity, Code for America, tech workers, storytelling, human experience, AI, future of technology, Unfinished Festival, Experiential, ExperientialInnovation, ExperientialDesign
Thank you and have a spectacular day or night wherever and whenever you are!
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