Experiential Destinations - the science, stories and innovation behind the unforgettable

Experiential Destinations - the science, stories and innovation behind the unforgettable

We connect with visionary leaders who craft remarkable experiences that leave long-lasting impressions on their audiences. Each episode takes you on a journey through the creative minds and innovative approaches of our guests, revealing valuable insights into navigating and excelling in today’s digitally saturated landscape.

From the science of engagement to the art of storytelling, join us in exploring the transformative power of Experiential Destinations and their profound impact on people and brands.

For episode two, we speak with Laura Jordan Bambach, the CCO of the new boundary pushing agency Uncharted.
Key Takeaways:

• Laura's career journey reflects her passion for art, digital media, and creative innovation.
• Her fearless pursuit of innovation in the digital space is evident throughout her career.
• The exploration of new technology and its impact on people has been a driving force in Laura's career. The importance of empathy in digital creativity and the need for a deep understanding of the audience.
• The evolving role of AI in creative work and the ethical considerations associated with its use.
• The challenge of balancing data-driven success metrics with genuine human connections in the digital space.

Thank you for enjoying Experiential Destinations with us!

You can find Laura Jordan Bambach here.
You can find Hirsch & Mann on LinkedIn, on the web, on X (twitter), Instagram and TikTok.
You can find Daniel Hirschmann here.
You can also watch the episode on YouTube!
Credits:
Video: Hirsch & Mann
Audio: Transition by Six Umbrellas, Free Music Archive, CC BY-SA.

Thank you and have a spectacular day or night wherever and whenever you are!

Experiential Destinations - the science, stories and innovation behind the unforgettable

We connect with visionary leaders who craft remarkable experiences that leave long-lasting impressions on their audiences. Each episode takes you on a journey through the creative minds and innovative approaches of our guests, revealing valuable insights into navigating and excelling in today’s digitally saturated landscape.

From the science of engagement to the art of storytelling, join us in exploring the transformative power of Experiential Destinations and their profound impact on people and brands.

For episode 003, we speak with Ries Straver, the Executive Producer and Partner at Tellart. This episode is titled: "The Power of Multi-Sensory Story Telling"

Key Takeaways
• The power of storytelling and immersive experiences in creating emotional connections with the audience
• The role of trailers in marketing and creating anticipation for films - and how to subvert this.
• The importance of collaboration and valuing the expertise of team members
• The need for continuous learning and adaptation in a rapidly changing industry. Constantly evolving and learning is essential in the creative industry.
• The role of an executive producer is to create a foundation for a team to flourish.
• Multi-sensory experiences have a powerful impact on storytelling.
• Simple interventions can lead to transformative art.
• Simplicity and unconventional thinking are useful tools in developing creative careers.
• Getting hands-on experience, breaking the rules, and learning from experimentation are important for building a career in the creative field.
• The “God” Voice mentioned by Ries is Don LaFontaine. You can see a YouTube Documentary about him here: https://www.youtube.com/watch?v=7QPMvj_xejg
• The artist Piero Manzoni can be found on wikipedia here: https://en.wikipedia.org/wiki/Piero_Manzoni
You can find Ries Straver on LinkedIn
You can find Tellart here.
You can find Hirsch & Mann on LinkedIn,
on X (twitter), Instagram and TikTok.
You can find Daniel Hirschmann on LinkedIn
Find the podcast on:
Apple Podcasts
Spotify
YouTube
Thank you for enjoying Experiential Destinations with us!
Credits:
Ries’ Portrait Photo Credit: Matt Cottam
Video: Hirsch & Mann
Audio: Transition by Six Umbrellas, Free Music Archive, CC BY-SA.

Thank you and have a spectacular day or night wherever and whenever you are!

Experiential Destinations - the science, stories and innovation behind the unforgettable

We connect with visionary leaders who craft remarkable experiences that leave long-lasting impressions on their audiences. Each episode takes you on a journey through the creative minds and innovative approaches of our guests, revealing valuable insights into navigating and excelling in today’s digitally saturated landscape.

From the science of engagement to the art of storytelling, join us in exploring the transformative power of Experiential Destinations and their profound impact on people and brands.

For our very first episode, we speak with Johan Holm Thornhammar, the head of H&M’s Global Studio unit - on a mission to define their new store concept.

Key Takeaways:

• Creating tangible experiences is essential in retail marketing to engage and connect with customers.
• Balancing innovation within the guardrails of brand guidelines is crucial to maintain the brand promise while pushing boundaries.
• Holistic experiences that consider the full customer journey and connect with the brand are more impactful.
• Commissioning experiential projects can be challenging, with difficulties in implementation and external factors like supply chain issues. Stakeholder management is crucial in experiential retail, requiring buy-in and support from various teams and departments.
• Both micro moments and bigger experiences have a role to play in creating impactful brand experiences.
• Measuring the success of experiential retail can involve short-term metrics specific to the challenge being addressed, as well as long-term metrics related to brand health and performance.
• The future of experiential retail involves integrating experiences into store design and marketing programs, focusing on scalability and long-lasting impact.
• Trends to watch out for include the use of light, kinetic elements, and technology such as NFC and RFID.
• Emerging designers and professionals interested in experiential retail should focus on understanding the problem or challenge they are trying to solve and clearly conveying the relevance of their solution.

Thank you for enjoying Experiential Destinations with us!

You can find Johan Holm Thornhammar here.
You can find Hirsch & Mann on LinkedIn, on the web, on X (twitter), Instagram and TikTok.
You can find Daniel Hirschmann here.
You can also watch the episode on YouTube!
Credits:
Video: Hirsch & Mann
Audio: Transition by Six Umbrellas, Free Music Archive, CC BY-SA.

Thank you and have a spectacular day or night wherever and whenever you are!

Experiential Destinations - the science, stories and innovation behind the unforgettable

We connect with visionary leaders who craft remarkable experiences that leave long-lasting impressions on their audiences. Each episode takes you on a journey through the creative minds and innovative approaches of our guests, revealing valuable insights into navigating and excelling in today’s digitally saturated landscape.

From the science of engagement to the art of storytelling, join us in exploring the transformative power of Experiential Destinations and their profound impact on people and brands.

In episode 5 of Experiential Destinations, we speak with Ekaterina Solomeina, Creative Director and Co-Founder of the Future London Academy.

Key Takeaways:

• Ekaterina Solomeina co-founded the Future London Academy, an executive school for creatives.
• The academy started with short courses for senior creatives.
• Curiosity is essential for continuous learning in the creative field.
• Experiential learning is designed to be immersive and engaging.
• Brand storytelling plays a crucial role in educational experiences.
• Multi-sensory learning enhances retention and understanding.
• Community building is a core mission of Future London Academy.
• London's creative industry thrives on collaboration among smaller agencies.
• The unique position of London fosters global creative connections. Travel is essential for inspiration and creativity.
• Educational experiences can lead to significant personal and professional transformations.
• Learning should be purposeful and goal-oriented.
• Collaboration among creatives can lead to successful partnerships.
• Foundational business education is crucial for creatives starting their own ventures.
• The future of education is moving towards accessible and scalable models.
• Human interaction remains vital in complex learning environments.
• Designers should take on leadership roles in businesses.
• Creativity is about emotional resonance and understanding the audience.
• Young creatives should embrace their unique perspectives and not conform to industry norms.

Thank you for enjoying Experiential Destinations with us!

• You can find Future London Academy on social media: Facebook, Instagram, X (twitter), YouTube, & Podcasts
• You can find Ekaterina on social media: Facebook, LinkedIn, Instagram
• You can find Hirsch & Mann on the web, on LinkedIn, on X (twitter), Instagram & TikTok
• You can find Daniel Hirschmann on LinkedIn
• You can also watch the episode on YouTube!

Credits:
Video: Hirsch & Mann
Audio: Transition by Six Umbrellas, Free Music Archive, CC BY-SA.

Thank you and have a spectacular day or night wherever and whenever you are!

Experiential Destinations - the science, stories and innovation behind the unforgettable

We connect with visionary leaders who craft remarkable experiences that leave long-lasting impressions on their audiences. Each episode takes you on a journey through the creative minds and innovative approaches of our guests, revealing valuable insights into navigating and excelling in today’s digitally saturated landscape.

From the science of engagement to the art of storytelling, join us in exploring the transformative power of Experiential Destinations and their profound impact on people and brands.

For our very first episode, we speak with Johan Holm Thornhammar, the head of H&M’s Global Studio unit - on a mission to define their new store concept.

Thank you and have a spectacular day or night wherever and whenever you are!