Modern Cake Decorating (Thao Armstrong, Don't Tell Charles)

07/23/19 • 41 min

Meet Thao Armstrong, the founder of Don’t Tell Charles and a leader in the contemporary buttercream cake movement in Australia. In this episode, we’ll learn how she taught herself to bake and decorate cakes, and how one Instagram DM launched her cake decorating workshop business.

We also talk about how her business has evolved over the last six years, and most of all, we share why it’s so important to value your work and get paid for what you do.

To learn more, visit www.teachable.com/eit1.

GUEST SPOTLIGHT: THAO ARMSTRONG
Thao Armstrong is the founder of Don’t Tell Charles and the creator of the original Concrete Cake.

A self-taught cake designer with a background in Landscape Architecture, Thao taught herself to bake cupcakes and macarons, and in 2013, she opened Don’t Tell Charles Coffee & Desserts, a small specialty coffee & dessert shop in the inner suburbs of Melbourne. In 2016 Thao’s focus shifted to cakes and the cafe became Don’t Tell Charles, a designer cake studio specializing in high-end contemporary buttercream cakes.

Thao’s cakes became highly sought after, with clients even flying her internationally to make their wedding cakes. The workshops soon followed with the first ever being held in Singapore in April 2016.

Since then Thao has taught workshops in Sydney, Indonesia, Auckland and London, and close to 100 physical workshops have been held in the Melbourne studio with students flying in from all over the world including the USA, UK, France, Canada, Panama, Argentina, Nigeria, Malaysia and Brazil.

In October 2017, the DTC Online School was established and currently enrols over 6000 students across 6 published courses with many more on the way.

We also talk about how her business has evolved over the last six years, and most of all, we share why it’s so important to value your work and get paid for what you do.

To learn more, visit www.teachable.com/eit1.

GUEST SPOTLIGHT: THAO ARMSTRONG
Thao Armstrong is the founder of Don’t Tell Charles and the creator of the original Concrete Cake.

In October 2017, the DTC Online School was established and currently enrols over 6000 students across 6 published courses with many more on the way.

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Trailer: Everything is Teachable

In “Everything is Teachable,” we take you behind-the-scenes to learn how everyday creators have transformed their skills and passions into online businesses.

How do normal people become online superstars? Or better yet, what does it really look like to earn a modest (but sustainable) full-time living sharing your knowledge?

Each episode focuses on one creator’s personal story and their unique ways they’ve transformed their skills - like cake decorating, graphic design, or coding - into profitable online businesses.

This podcast is presented by Teachable: your go-to platform for course creation. Since 2014, we’ve helped more than 100,000 creators earn over $1 billion from online courses and coaching products. How do we do it? By managing all the logistics (like coding and payment processing) to make it easier than ever for you to share your knowledge online.

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Yoga Teacher Training (Alanna Kaivalya, the "Yoga Doctor")

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To learn more, visit teachable.com/eit2.

GUEST SPOTLIGHT: ALANNA KAIVALYA
Often referred to as the "Yoga Doctor," Alanna Kaivalya, Ph.D., helps yoga teachers embody their knowledge, up-level their skills and create more impact in the world...all online. Alanna has over 1,000 hours in online course content, including the world’s first 500 hour online yoga teacher certification program, and 500 hours of higher education in yoga + business across a dozen additional courses.

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