The Qualities of a Difference Maker

02/04/18 • 27 min

What defines a Difference Maker? What are the qualities of a Difference Maker? Discover the four dimensions of communication and culture to amplify your voice, deepen knowledge, and expand your impact in the difference you want to make as a business owner or as a nonprofit.

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Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

Brand Flip: A Conversation with Marty Neumeier and Brian Sooy

Brian Sooy and Marty Neumeier discuss “The Brand Flip,” a whiteboard overview of how customers now run companies, how you can profit from it and create more loyalty with your customers. "The Brand Gap." "Zag." "The Designful Company." With each new book, Marty Neumeier re-defines the role of brand and its influence on your customers.

The Brand Flip defines how your customers influence (and own) your brand. As often as brand managers and communications like to think a brand is all about an organization (it's not), Marty's insights and experience prove we have a long way to go in truly understanding the discipline of brand management.

Read and download the transcript from Aespire.com

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

Become A Believable Brand

Your brand embodies the purpose, mission, values, vision, message, and impact of the organization. Leave one out and people fill the gap with what they want to believe. Are you willing to risk that? Understanding how a story works toward making your brand and organization’s personality more believable is essential to unlocking the power of purpose and the potential of your narrative. When we tell ourselves stories about our experience, we are trying to figure out what the brand or organization means to us or how it improves our lives.