Resonance = Relevance. Why Experiential is The Key to Unlocking Culture for Brands

10/18/24 • 38 min

Louisa O’Connor, managing director of female-led brand experience agency Seen Presents, which represents the likes of Netflix and TikTok, has been in the industry since she joined Grace & Tailor subsidiary We are Vista, formerly Logistik, in 2008.

This episode benefits from Louisa’s experience, nous and personality as it looks at cultural relevance; what it means, how it plays a part in brand events, and beyond.

With host James Dickson putting the questions, Louisa talks education and the power of real-world brand immersion, going on to discuss budgets, timelines, and ‘talkability’.

The conversation covers communities, values and evolving brand activation, before looking at positioning by the likes of Adidas Originals, JD Sports, Microsoft Pride, all of them Seen clients, and, crucially, consistency.

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This episode benefits from Louisa’s experience, nous and personality as it looks at cultural relevance; what it means, how it plays a part in brand events, and beyond.

With host James Dickson putting the questions, Louisa talks education and the power of real-world brand immersion, going on to discuss budgets, timelines, and ‘talkability’.

To keep up to date with all the news, subscribe for free here.

If you would like to take part in a podcast, then please complete our submission form.

Previous Episode

How tech has changed the face of events

From sales director at Mentor Direct Marketing to vice president, European sales, at software solutions giant Cvent, nearly 30 years later, Jamie Vaughan has been in the thick of event technology.

In this episode, a fast, informative 35 minutes, Jamie takes host James Dickson back to the days, the trials of analogue registration, through the impact of digitising the process, and beyond.

James highlights SaaS, putting data to work, apps, good and bad technology.

An unabashed, eloquent proponent of AI, Jamie talks tracking success, visitor analysis, how physical manifestations of technology are adding to events rather than replacing them, before going on to detail the pandemic’s impact on Cvent, the learnings. And how the company focused on evolution rather than ‘pivoting’.

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Next Episode

Eventwise up to event numbers

Founder and CEO at Eventwise, Chris Carter, and company set out to transform financial management in the sector for ‘greater efficiency and control’.

Formerly a promoter in Bristol, Chris wanted to get into accounting. This episode, his first appearance on any sort of podcast, incidentally, serves to normalise that leap.

Starting with some background, and the focused switch from artist to event ‘whole’, Chris discusses the triggers and ambitions behind developing and launching the Eventwise platform, ‘replacing’ the spreadsheet.

Designed specifically for creatives, Eventwise isn’t complicated but it’s robust and structured. Prompted by host James Dickson, Chris goes on to talk about integrating with ticketing and other platforms, scenario planning, cost control and more besides.

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