
Entertainment, Engagement & Managing Criticism with Media 10's Giles Perry
05/17/17 • 47 min
This week’s Event Industry News podcast welcomed Media 10’s Giles Perry to discuss the ingredients used to create and drive this established brand.
During an engaging conversation with host James Dickson, Giles talked about the challenges of moving the show between various venues including Olympia London, EventCity in Manchester and the SEC, Glasgow.
Giles also stressed the importance of understanding that they work in the entertainment industry and that the content and customer experience is key to them improving the event and delivering the experience that loyal visitors have come to expect.
He also gave his reaction to some well-crafted criticism of the catering at the Olympia show that was posted by a visitor on TripAdvisor. Despite a response by Olympia directing the customer back to the event organisers, Giles confirmed that the catering during their event is delivered by the venue’s own preferred suppliers, prompting a question as to whether the venue team should have taken more responsibility for the complaint.
This week’s Event Industry News podcast welcomed Media 10’s Giles Perry to discuss the ingredients used to create and drive this established brand.
During an engaging conversation with host James Dickson, Giles talked about the challenges of moving the show between various venues including Olympia London, EventCity in Manchester and the SEC, Glasgow.
Giles also stressed the importance of understanding that they work in the entertainment industry and that the content and customer experience is key to them improving the event and delivering the experience that loyal visitors have come to expect.
He also gave his reaction to some well-crafted criticism of the catering at the Olympia show that was posted by a visitor on TripAdvisor. Despite a response by Olympia directing the customer back to the event organisers, Giles confirmed that the catering during their event is delivered by the venue’s own preferred suppliers, prompting a question as to whether the venue team should have taken more responsibility for the complaint.
Previous Episode

The merits of buying trackway
This week’s episode of the Event Industry News podcast saw two guests join host James Dickson to talk about trackway and temporary surfacing. It’s often the first thing onsite and the last thing offsite and plays a huge part in the planning and execution of outdoor events.
Respected industry journalist and now director of All Access Communications, Nic Howden joined John Davy, founder of Floor Box, a new company that offers trackway and temporary flooring solutions for sale rather than for hire.
During the podcast, John explained how he sees a gap in the market for venues to purchase small quantities of product to keep permanently onsite. He also highlighted the consultation process he plans to offer to clients to make neutral recommendations on which product is best suited to their needs.
In addition to discussing the new venture, John also reflected on his vast experience of working within the temporary surfacing sector, including referencing several examples of how the UK hire industry coped with the huge demands placed on it during the summer of 2012.
Next Episode

Podcast Special: What does the General Election result mean for the events industry?
Last week the country was thrown into turmoil as the General Election returned a hung parliament. Amid growing uncertainty in the business world, what does this election result mean for the events industry?
In a special edition of the Event Industry News podcast recorded on Monday 12th June, host James Dickson welcomed two guests who lead significant companies within the industry, both of whom have been extremely vocal with their opinions about the UK’s current political status.
Group CEO of DRP Group Dale Parmenter was joined by Andrew Baxter, Managing Director of Europa Worldwide Group.
During the podcast, both guests spoke candidly about how they see the outcome of the election affecting the events industry due to the growing level of uncertainty regarding the makeup of the government and the forthcoming Brexit negotiations.
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