Burgess & Brady vs Watkin
01/03/25 • 49 min
Unlock the secrets behind successful content strategies in the estate agency world with the legendary Chris Watkin, renowned for his "Watkin sofa chats." In this episode, Chris sits down with hosts Mark Burgess and Rob Brady to reflect on over 11 years of his iconic interviews and shares what keeps him motivated to showcase the DNA of great estate agencies.
We dig into the heart of the estate agency scene, exploring why agents do what they do and how they can elevate their businesses today. Chris also reveals insights from the countless videos he’s recorded, offering a unique "house analogy" that illustrates what’s truly needed to build a strong and sustainable agency—not just renowned strategies, but a fresh perspective that encourages agents to think differently.
From crafting storytelling-driven content to adapting to changing audience preferences, this episode unpacks actionable ways to stand out in a crowded market. Chris highlights how meaningful content, with the right technology, creates opportunities for long-term growth, turning interest into genuine trust and connection.
Whether you're seeking inspiration, practical advice, or a deeper understanding of what it takes to thrive in estate agency in 2025, this episode delivers on all fronts.
Tune in to reignite your passion and take your strategy to the next level.
Discover where you are in your The Estate Agency Business Journey Today!
Answer 26 questions and we’ll show you where you are and how to move forward.
Take our Estate Agent Business Journey Profiler to gain valuable insights on the proven path towards the business of your dreams.
Take The Profiler
Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?
Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform.
Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.
Estate Agency X is a part of Iceberg Digital. Click here to explore more
Unlock the secrets behind successful content strategies in the estate agency world with the legendary Chris Watkin, renowned for his "Watkin sofa chats." In this episode, Chris sits down with hosts Mark Burgess and Rob Brady to reflect on over 11 years of his iconic interviews and shares what keeps him motivated to showcase the DNA of great estate agencies.
We dig into the heart of the estate agency scene, exploring why agents do what they do and how they can elevate their businesses today. Chris also reveals insights from the countless videos he’s recorded, offering a unique "house analogy" that illustrates what’s truly needed to build a strong and sustainable agency—not just renowned strategies, but a fresh perspective that encourages agents to think differently.
From crafting storytelling-driven content to adapting to changing audience preferences, this episode unpacks actionable ways to stand out in a crowded market. Chris highlights how meaningful content, with the right technology, creates opportunities for long-term growth, turning interest into genuine trust and connection.
Whether you're seeking inspiration, practical advice, or a deeper understanding of what it takes to thrive in estate agency in 2025, this episode delivers on all fronts.
Tune in to reignite your passion and take your strategy to the next level.
Discover where you are in your The Estate Agency Business Journey Today!
Answer 26 questions and we’ll show you where you are and how to move forward.
Take our Estate Agent Business Journey Profiler to gain valuable insights on the proven path towards the business of your dreams.
Take The Profiler
Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?
Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform.
Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.
Estate Agency X is a part of Iceberg Digital. Click here to explore more
Previous Episode
AI, Growth & 2024 Review
Step into the fast-paced UK estate agency market with Mark Burgess, Rob Brady, and Toby Carter from the Iceberg Digital team. This episode reflects on a year of transformation, revealing how agents turned a quiet summer into a thriving final quarter through sharp strategic marketing and a focus on standing out in a crowded space. It’s not about waiting for conditions to change but taking ownership of the outcomes you want to see in 2025.
We delve into the business growth landscape, focusing on what really drives success. It’s not about chasing the latest trends but understanding the core challenges holding businesses back. Tools like 'The Estate Agency Business Journey' scorecard are helping agents take stock of where they are and make better decisions for future growth. By prioritising clarity and strategy, you can build momentum that lasts.
Looking ahead, we discuss how AI and dynamic ecosystems are changing the industry for the better by providing personalising client experiences, streamlining workflows, and increasing profitability. The focus is shifting towards people-centric approaches, using these advancements to engage smarter, not harder, and enhance competitiveness in a demanding market.
So for you. What actions are you taking today to adapt to these shifts? Are you focusing on quick wins, or are you building a strategy that will carry your business into 2025 and beyond?
Discover where you are in your The Estate Agency Business Journey Today!
Answer 26 questions and we’ll show you where you are and how to move forward.
Take our Estate Agent Business Journey Profiler to gain valuable insights on the proven path towards the business of your dreams.
Take The Profiler
Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?
Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform.
Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.
Estate Agency X is a part of Iceberg Digital. Click here to explore more
Next Episode
What It Takes to Lead
How do you transform a modest franchise into one of the most respected independent estate agencies in Derby?
In this must-listen episode of the Estate Agency X Podcast, Mark Burgess sits down with Darren and Susan Cope, Directors of Cope & Co, to uncover their incredible 25-year journey of ambition, innovation, and reinvention.
Darren and Susan started their careers as accountants before venturing into property, first running a franchise and then transitioning to build a leading independent letting agency under the Professional Properties name. But their story didn’t stop there. With a bold vision for the future, they rebranded to Cope & Co., amalgamating their services into a modern, client-first agency that offers sales, lettings, and property management with a personal touch.
In this captivating conversation, Darren and Susan reveal the strategic decisions, hard-earned lessons, and pivotal milestones that shaped their success. From the challenges of leaving the franchise model to the complexities of rebranding, they share how they stayed true to their values while growing a business that continues to thrive.
They also explore the unique dynamics of working as a married couple, sharing how they balance visionary leadership with practical execution, leverage each other’s strengths, and prepare the next generation to carry their legacy forward. Their insights into maintaining harmony, creating innovation, and overcoming obstacles make this episode a treasure trove of inspiration.
Discover how Darren and Susan embraced cutting-edge technology and leveraged tools like our business accelerator program to streamline their operations, scale their business, and stay ahead in a competitive market. Their story is a testament to what’s possible when ambition meets strategy.
Packed with actionable advice and heartfelt stories, this episode is a masterclass in business transformation and resilience. If you're looking for inspiration, Darren and Susan Cope’s journey is not to be missed.
Discover where you are in your The Estate Agency Business Journey Today!
Answer 26 questions and we’ll show you where you are and how to move forward.
Take our Estate Agent Business Journey Profiler to gain valuable insights on the proven path towards the business of your dreams.
Take The Profiler
Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?
Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform.
Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.
Estate Agency X is a part of Iceberg Digital. Click here to explore more
Estate Agency X - The Leading Estate Agents Of The World - Burgess & Brady vs Watkin
Transcript
Estate Agency X the UK's number one estate agency podcast discussing the future of estate agency entrepreneurship and business . Hosts Mark Burgess and Rob Brady .
Speaker 2Welcome to this episode of Estate Agency X . On this episode I'm talking to the legendary Chris Watkin . We get into all sorts of stuff . We talk about why he's been doing th
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