
David Greenberg: Unveiling the Secrets of Franchise Ownership
11/30/23 • 51 min
Imagine a man who had it all: a successful career, a stable income, and the respect of his peers. But deep down, he yearned for something more. That's when David Greenberg's life took an unexpected turn. Little did he know that his journey from the corporate world to franchise ownership would be filled with twists and turns he never saw coming. Buckle up, because David's story will leave you on the edge of your seat, wondering what's next in his thrilling pursuit of entrepreneurial success.
About David Greenberg:
David Greenberg is a corporate exec turned entrepreneur and a multi-unit franchisee. With a background in leadership and business development, David made the leap into franchise ownership after facing ageism in the corporate world. He now owns four franchises in Nashville, one in Sarasota, and one in Huntsville, Alabama. Drawing from his own experience, David provides valuable insights into the franchise selection process and the key factors that contribute to success in franchise ownership. His expertise and unique journey make him a trusted resource for individuals considering franchise ownership as a viable path to entrepreneurship.
In this episode, Thomas and David Greenberg discuss how to:
- Gain valuable insights and advice for franchise ownership to confidently make informed decisions.
- Navigate the transition from a corporate job to entrepreneurship with expert guidance and tips.
- Discover the success factors that can significantly impact your journey as a franchise owner.
- Explore the differences between the owner-operator and executive models in franchising to find the best fit for your goals and lifestyle.
- Learn about the franchise selection process and due diligence to ensure you choose the right opportunity for long-term success.
Key Takeaways:
- Discovering Successful Franchise Ownership
According to David, the selection process of a franchise demands trust and due diligence, likening it to a dating game that requires time, effort, and a clear understanding of one's financial capabilities and personal goals.
- Transitioning from Corporate to Entrepreneurship
He emphasizes the value of time and how transitioning to entrepreneurship emphasizes efficiency, resulting in a shift from external to self-imposed deadlines and bottlenecks.
- Uncovering the Key Success Factors
David stresses the significance of validation and making informed decisions, honing in on the crucial phase of meeting founders and existing franchisees.
“If you're ready to eat what you kill every day and wake up unemployed, then you're ready to make the transition to being a business owner." — David Greenberg
CONNECT WITH DAVID GREENBERG:LinkedIn: https://www.linkedin.com/in/dave-greenberg-entrepreneur/
Website: https://empoweredfranchisee.com/
CONNECT WITH THOMAS:
X (Twitter): https://twitter.com/nevbeenpromoted
Facebook: https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram: https://www.instagram.com/neverbeenpromoted/
YouTube: https://www.youtube.com/@neverbeenpromoted
LinkedIn: https://www.linkedin.com/in/thomashelfrich/
Email:
Serious about LinkedIn Lead Generation? Stop Guessing what to do on LinkedIn and ignite revenue from relevance with Instantly Relevant Lead System
Imagine a man who had it all: a successful career, a stable income, and the respect of his peers. But deep down, he yearned for something more. That's when David Greenberg's life took an unexpected turn. Little did he know that his journey from the corporate world to franchise ownership would be filled with twists and turns he never saw coming. Buckle up, because David's story will leave you on the edge of your seat, wondering what's next in his thrilling pursuit of entrepreneurial success.
About David Greenberg:
David Greenberg is a corporate exec turned entrepreneur and a multi-unit franchisee. With a background in leadership and business development, David made the leap into franchise ownership after facing ageism in the corporate world. He now owns four franchises in Nashville, one in Sarasota, and one in Huntsville, Alabama. Drawing from his own experience, David provides valuable insights into the franchise selection process and the key factors that contribute to success in franchise ownership. His expertise and unique journey make him a trusted resource for individuals considering franchise ownership as a viable path to entrepreneurship.
In this episode, Thomas and David Greenberg discuss how to:
- Gain valuable insights and advice for franchise ownership to confidently make informed decisions.
- Navigate the transition from a corporate job to entrepreneurship with expert guidance and tips.
- Discover the success factors that can significantly impact your journey as a franchise owner.
- Explore the differences between the owner-operator and executive models in franchising to find the best fit for your goals and lifestyle.
- Learn about the franchise selection process and due diligence to ensure you choose the right opportunity for long-term success.
Key Takeaways:
- Discovering Successful Franchise Ownership
According to David, the selection process of a franchise demands trust and due diligence, likening it to a dating game that requires time, effort, and a clear understanding of one's financial capabilities and personal goals.
- Transitioning from Corporate to Entrepreneurship
He emphasizes the value of time and how transitioning to entrepreneurship emphasizes efficiency, resulting in a shift from external to self-imposed deadlines and bottlenecks.
- Uncovering the Key Success Factors
David stresses the significance of validation and making informed decisions, honing in on the crucial phase of meeting founders and existing franchisees.
“If you're ready to eat what you kill every day and wake up unemployed, then you're ready to make the transition to being a business owner." — David Greenberg
CONNECT WITH DAVID GREENBERG:LinkedIn: https://www.linkedin.com/in/dave-greenberg-entrepreneur/
Website: https://empoweredfranchisee.com/
CONNECT WITH THOMAS:
X (Twitter): https://twitter.com/nevbeenpromoted
Facebook: https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram: https://www.instagram.com/neverbeenpromoted/
YouTube: https://www.youtube.com/@neverbeenpromoted
LinkedIn: https://www.linkedin.com/in/thomashelfrich/
Email:
Serious about LinkedIn Lead Generation? Stop Guessing what to do on LinkedIn and ignite revenue from relevance with Instantly Relevant Lead System
Previous Episode

R Blank: Navigating the Ever-Changing Business Landscape
Do you want to build a thriving and sustainable business in today's ever-changing landscape? Are you searching for a solution that can help you achieve this desired outcome? Look no further! I have the answer you've been seeking. Join us as our guest, R Blank, shares the key to adapting and succeeding in the business world, allowing you to create a lasting impact and achieve long-term success.
About R Blank:
R Blank is the founder of Healthier Tech and the host of “The Healthier Tech Podcast”, available on iTunes, Spotify, and all major podcasting platforms.
R has a long background in technology. Previously, R ran a software engineering firm in Los Angeles, producing enterprise-level solutions for blue chip clients including Medtronic, Apple, NBC, Toyota, Disney, Microsoft, the NFL, Ford, IKEA, and Mattel.
He has an MBA from the UCLA Anderson School of Management and received his bachelor’s degree, with honors, from Columbia University. He has also studied at Cambridge University in the UK; the University of Salamanca in Spain; and the Institute of Foreign Languages in Nizhny Novgorod, Russia.
In this episode, Thomas and R Blank discuss how to:
- Discover the key milestones of a successful entrepreneurial journey, and learn how to overcome challenges and achieve sustainable growth.
- Understand the importance of setting boundaries and implementing the Right to Disconnect legislation to maintain a healthy work-life balance in the fast-paced tech industry.
- Learn effective strategies to find your first customers and build strong relationships that will sustain your business for the long term.
- Explore the benefits of diversifying your revenue streams and discover how to create multiple income sources to ensure the long-term sustainability of your business.
- Tap into the power of networks and leverage available resources to accelerate your business growth and unlock new opportunities.
Key Takeaways:
- Establishing Boundaries for Work-Life Balance
This concept echoes R's mission with Healthier Tech, underlining the necessity of preserving personal health and boundaries amidst the influence of technology in our lives.
- Effective Strategies for Finding Customers
R Blank shared his strategies for finding customers for his businesses, which were rooted in leveraging existing networks and resources.
“Adaptability is key in the ever-changing business landscape. Embrace new technologies and explore innovative approaches to stay ahead of the curve." — R Blank
CONNECT WITH R BLANK:
LinkedIn: https://www.linkedin.com/in/rblank9/
Website: https://www.shieldyourbody.com/
Website: https://www.healthiertech.co/about-healthier-tech/
CONNECT WITH THOMAS:
X (Twitter): https://twitter.com/nevbeenpromoted
Facebook: https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram: https://www.instagram.com/neverbeenpromoted/
YouTube: https://www.youtube.com/@neverbeenpromoted
LinkedIn: https://www.linkedin.com/in/thomashelfrich/
Email: [email protected]
InstantlyRelevant.com
Serious about LinkedIn Lead Generation? Stop Guessing what to do on LinkedIn and ignite revenue from relevance with Instantly Relevant Lead System
Serious about LinkedIn Lead Generation? Stop Guessing what to do on LinkedIn and ignite revenue from relevance with Instantly Relevant Lead System
Next Episode

Mary Drumond: Strategies for Navigating Changing Industries
If you're feeling frustrated and overwhelmed because your business strategies aren't generating the desired growth, despite your hard work and dedication, then you are not alone! Many entrepreneurs are stuck in a cycle of repetitive actions that fail to produce the results they crave. Instead of experiencing success, they find themselves trapped in a stagnant market, unable to adapt and thrive.
About Mary Drumond:
Mary Drumond is the VP of Marketing at Neighborly, a GovTech company based in Atlanta, Georgia. With a background in education, Mary's entrepreneurial journey began when she founded her own company at the age of 20. After running her first company for eleven years, she decided to explore her passion for marketing and embarked on a new career path. Mary's expertise lies in customer experience and marketing, and she brings a wealth of knowledge to the table. Currently heading the marketing efforts at Neighborly, Mary's experience spans across various industries, including B2C, B2B, and B2G. Her entrepreneurial mindset and ability to adapt have been instrumental in her success. Tune in to this episode of Never Been Promoted to gain valuable insights from Mary's journey and learn how to thrive in the ever-evolving world of entrepreneurship.
In this episode, Thomas and Mary Drumond discuss how to:
- Embrace the entrepreneurial mindset to achieve success.
- Cultivate flexibility and adaptability for business triumph.
- Understand and prioritize a customer-centric approach for success.
- Gain valuable insights by gathering feedback from your customers.
- Stay current and connected in marketing for lasting impact.
Key Takeaways:
- Develop an Entrepreneurial Mindset
By challenging conventional practices and capitalizing on emerging opportunities, an entrepreneurial mindset can ultimately drive both personal and business growth.
- Embrace Flexibility and Adaptability
Being quick to adjust to market shifts, technological disruptions, or any unexpected changes can equip businesses with a competitive edge.
- Understand Your Target Audience
By tuning into your audience's inherent desires and focusing on creating value for them, businesses can foster stronger customer relationships, enhance brand loyalty, and accelerate growth.
“You can't just show up for work and leave. You want to do more. You want to disrupt the processes that are holding you back. That's the entrepreneurial mindset you should have. " — Mary Drumond
CONNECT WITH MARY DRUMOND:
LinkedIn: https://www.linkedin.com/in/marydrumond/
Website: https://www.neighborlysoftware.com/blog/team-member/mary-drumond/
CONNECT WITH THOMAS:
X (Twitter): https://twitter.com/nevbeenpromoted
Facebook: https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram: https://www.instagram.com/neverbeenpromoted/
YouTube: https://www.youtube.com/@neverbeenpromoted
LinkedIn: https://www.linkedin.com/in/thomashelfrich/
Email: [email protected]
InstantlyRelevant.com
Serious about LinkedIn Lead Generation? Stop Guessing what
Serious about LinkedIn Lead Generation? Stop Guessing what to do on LinkedIn and ignite revenue from relevance with Instantly Relevant Lead System
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