Building A Brand From Behind the Chair with Michael Kassarjian
03/25/24 • 50 min
Michael Kassargian, the founder of Mavericks Men's Haircut, shares his journey of starting and growing his business. He discusses the challenges he faced in previous business ventures and how he found success with Mavericks. Michael also talks about the importance of branding and creating a unique experience for customers. He explains his commission-based model for barbers and the benefits it offers. Michael shares his plans for expanding the business and developing a product line. He emphasizes the importance of hiring the right people and fostering a supportive and creative environment. Finally, he discusses the skills and qualities that make a good barber, including being a good listener and having a genuine interest in others. In this conversation, Michael shares his experiences and insights on various topics. He emphasizes the power of helping others and how it has shaped his life. He also discusses the importance of integrity and how it has guided his actions. Michael reflects on his difficult childhood and the journey of overcoming it. He shares how finding success and blessings in life changed his perspective. Michael highlights the value of caring and communication in building meaningful relationships. He also talks about the impact of his upbringing and the role of family in his life. Lastly, he shares his experience of living on a sailboat and the lessons he learned from it.
Michael Kassargian, the founder of Mavericks Men's Haircut, shares his journey of starting and growing his business. He discusses the challenges he faced in previous business ventures and how he found success with Mavericks. Michael also talks about the importance of branding and creating a unique experience for customers. He explains his commission-based model for barbers and the benefits it offers. Michael shares his plans for expanding the business and developing a product line. He emphasizes the importance of hiring the right people and fostering a supportive and creative environment. Finally, he discusses the skills and qualities that make a good barber, including being a good listener and having a genuine interest in others. In this conversation, Michael shares his experiences and insights on various topics. He emphasizes the power of helping others and how it has shaped his life. He also discusses the importance of integrity and how it has guided his actions. Michael reflects on his difficult childhood and the journey of overcoming it. He shares how finding success and blessings in life changed his perspective. Michael highlights the value of caring and communication in building meaningful relationships. He also talks about the impact of his upbringing and the role of family in his life. Lastly, he shares his experience of living on a sailboat and the lessons he learned from it.
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Chapters
00:00 Introduction and Background
01:21 Understanding Digital Marketing and Affiliate Marketing
04:28 Choosing Affiliate Marketing as a Career Path
08:20 Transitioning from Employment to Entrepreneurship
13:07 Building Authentic Connections
19:56 Advice for Finding and Pursuing a Career Path
25:19 The Importance of Tenacity and Perseverance
36:53 Lessons from Mistakes and Failures
40:55 Managing Employees and Building a Business Culture
42:20 Finding and Hiring Good People
44:02 Protecting Company Culture
45:31 The Why Behind Building a Business
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