WE'RE TALKING BEING A CREATIVEPRENEUR, GAME CHANGERS & CHECKING YOUR EGO AT THE DOOR

08/03/20 • 33 min

I talk with Becca Goldberg, creative and founder of Suite Paperie. Becca is extremely talented and started her business at the young age of 23 when rent in NYC was the biggest expense to worry about. Becca owns a stationery company where she custom designs everything from wedding and party invitations to party favors to corporate packaging, and even art directs and styles cookbooks on the side.

She built her business on kindness and determination. From riffing with clients about whether to include spices on paper (true story) or nerding out over the slightest details. Principles and other things we talk about:

Social media is a game changer
Be scrappy enough to figure things out
Stay hyper focused yet be able to jump from one thing to the next to get the juices flowing
Check your ego at the door, and no job is too small in your company to do yourself
Not be willing to fail
Clients can become friends
Business plans are not required
Creative burnout is real and how to combat it

From being an entrepreneur in a high touch luxury business to using kindness as a tool to grow in every area of business, Becca has that spunk that is required of creativepreneurs.

Links to Becca: Website, Instagram, Pinterest, Facebook, Cookbook

Social media is a game changer
Be scrappy enough to figure things out
Stay hyper focused yet be able to jump from one thing to the next to get the juices flowing
Check your ego at the door, and no job is too small in your company to do yourself
Not be willing to fail
Clients can become friends
Business plans are not required
Creative burnout is real and how to combat it

Previous Episode

3 THINGS TO CONSIDER WHEN WORKING WITH CELEBRITIES TO PROMOTE YOUR BIZ

It is so easy to be starstruck. We have fulfilled orders for musicians, athletes, actors and actresses. Obviously, it never got old. There is a difference between fulfilling a celebrity's order and actually working with one to promote your products, services, brand, business.
I worked with our PR agency to woo celebrities and also worked on our own to achieve a contract with a celebrity to promote our product. I learned along the way many things, including: celebrities are gaining from the arrangement and so should you. Businesses have just as much leverage as a celebrity, and don't shortchange your worth for the glitz surrounding the deal.
If you are thinking about working with a celebrity to promote your business and possibly enter into a product or service collaboration, consider the following:
1. Find a celebrity that you feel 100% comfortable promoting your brand and collaborating with, as what they stand for is also something you can get behind.
2. Have everything in writing. You have expectations of them to promote the brand, and they have expectations of your business, from mostly a financial standpoint. Also have a get out clause, should they get bad press for something. Protect yourself!
3. The experience should be organic and authentic, so your potential and existing customers will believe the relationship. They don't want to think you just bought your way into the deal, they want to believe it!
Don't forget to have fun with it, as these deals are usually short lived. But they make for great stories.

Next Episode

WE'RE TALKING BEING A BEST SELLING AUTHOR AND FOOD BLOGGER

I talk with Archana Mundhe, software engineer turned food blogger and author. She launched her blog Ministry of Curry in 2016 with the vision of preserving her family’s stories and recipes while making cooking simple and fun for novice and expert cooks alike. In four short years she has gained a loyal fan base and wrote her first cookbook, The Essential Indian Instant Pot Cookbook, which also happens to be an Amazon best seller book.

Archanna has also been featured on Dr. Oz, Oprah.com, People, Brit + Co, Food 52, The Washington Post , Epicurious and more. She built her mini empire on her two words, culture and love. We discuss the following and more:

Starting a business after working in the corporate world
Writing a cookbook is one of the hardest, but most rewarding experiences, and advice for those aspiring to
Building relationships with your audience, followers, and fellow bloggers without expecting anything in return
It’s not about the number of followers, it is about the engagement of the followers you have
Creating content while considering SEO yet staying authentic
Growing social media through hard work and love

What Archana has accomplished, takes bloggers years to accomplish, and some never even achieve the success she has. She is humble, hardworking and dedicated to creating recipes and content for those wanting to create a delicious meal. Her willingness to engage with her fans, followers, and colleagues is most noteworthy and it is no wonder that she is so well received.

Links to Archana: Website, Instagram, Pinterest, Facebook, Twitter, LinkedIn, Cookbook