Golden Rules of Effective Segmentation in 2022

08/16/22 • 36 min

Email Einstein Ingenious eCommerce Email Marketing by Flowium

109 - Email segmentation is the division of your customer database into small groups (called segments) based on specific sets of criteria.

Segmentation is a way to deliver relevant email marketing information that is personalized to each set of users, based on different factors.

In this repurposed episode, Vira and Alissa reveal the four effective segmentation rules that will help you to deliver the right message to the right person at the right time.
More info is here!

WIN a FREE Email Design Transformation for Your Brand: https://flowium.com/giveaway

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

109 - Email segmentation is the division of your customer database into small groups (called segments) based on specific sets of criteria.

Segmentation is a way to deliver relevant email marketing information that is personalized to each set of users, based on different factors.

In this repurposed episode, Vira and Alissa reveal the four effective segmentation rules that will help you to deliver the right message to the right person at the right time.
More info is here!

WIN a FREE Email Design Transformation for Your Brand: https://flowium.com/giveaway

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

Previous Episode

Increasing your Average Order Value (AOV) with Nick Hein

108 - Does it ever feel like customers only come to your site when you’re running a promotion or have a discount code? Are they only buying one item and not returning?

If this is something you’ve experienced, it might be time to take a closer look at your Average Order Value (AOV) with the help of Vira and Nick Hein!

We’ll help you calculate your AOV, diagnose any problems, and provide effective strategies to help you boost it! AOV is a great metric for the health of your business. We’ll help you turn that metric into actionable, profitable results for your eCommerce business!

A special offer from Rebuy is waiting for you here! Don't miss it!

WIN a FREE Email Design Transformation for Your Brand: https://flowium.com/giveaway

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

Next Episode

Content Ideas For Email Campaigns - September 2022

110 - September is a month of transition — the seasons are changing, school’s starting back up, and we’ve all got our sights set on what’s to come. With all these changes, it’s a great time to experiment with your email marketing and try some fresh, fun ideas!

From Labor Day to the start of Fall, September is ripe with opportunities to connect with your customers. There’s also plenty of holidays you may not have heard of, like National Cheese Pizza Day, Guacamole Day, and Pancake Day! Even if they aren’t related to your brand, you can still roll out fun themed content on these days that’ll put a smile on your customers’ faces. I mean, c’mon — who wouldn’t want to receive a pancake email??

Tune in for another fun-filled episode of Email Einsteins, and spend some time laughing and learning with us!
Download the campaign calendars here!

WIN a FREE Email Design Transformation for Your Brand: https://flowium.com/giveaway

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.