When Not to Hire a Marketing Operations team

06/13/22 • 4 min

We've talked quite a bit this season about marketing operations, what it is, why you need it, when you need it, and what you might be doing instead. But now it's time to address the elephant in the room. Why wouldn't you use marketing operations? Find out in this episode of Leverage Your Spark.

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The Problems Marketing Operations Can Fix

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Marketing operations is not a silver bullet, it can't fix every problem in an organization. But there are some things for which it is just what the doctor ordered. What are those? Well, let's talk about it in today's episode of Leverage Your Spark.

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Keep Marketing Automation Running

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Most marketing teams are reaping the benefits of marketing automation. Sometimes, though, it breaks. Let's talk about how to use a marketing operations team to fix broken tech and keep your marketing automation running.