Why You Keep Stopping and Starting in Business - And How to Fix It
03/25/25 • 23 min
Tired of the frustrating cycle of building business momentum only to watch it fade away? This candid exploration reveals why entrepreneurs get caught in the start-stop pattern and offers practical solutions for creating sustainable growth.
The root causes might surprise you. Fear and self-doubt trigger our brain's protective mechanisms when we attempt something new or try to level up. Instead of pushing these emotions away with quick fixes, learn how to sit with discomfort, get curious about underlying beliefs, and address what's really holding you back.
Counterintuitively, success itself can derail your progress. When things are going well, complacency creeps in. You reach income goals and think "I'm good," then subtly pull back on the very activities that created your success. This dangerous phase allows for gradual decline that's often imperceptible until you're scrambling to regain lost ground.
Shiny object syndrome and burnout complete the perfect storm. Jumping to new strategies before stabilizing existing systems creates instability, while working in extreme bursts followed by crash-recovery periods prevents sustainable momentum.
The solution isn't working harder - it's creating systems that work for you even when you're offline. Automations, evergreen funnels, and structured workflows allow your business to function while you take necessary recovery time. Imagine creating content once, then having it serve clients for years without requiring your daily energy.
Ready to break free from this exhausting cycle? This episode provides the roadmap to transform your approach, protect your nervous system, and create a business that grows steadily while honoring your need for balance. Your future clients (and your wellbeing) will thank you for making this shift.
Coaches, healers, and creatives—how much money are you leaving on the table?
Coach OS is the world’s leading all-in-one software that automates your business, scales your income, and replaces all your other software for a fraction of the cost!
Grab your free trial now, at https://coachossoftware.com/
Tired of the frustrating cycle of building business momentum only to watch it fade away? This candid exploration reveals why entrepreneurs get caught in the start-stop pattern and offers practical solutions for creating sustainable growth.
The root causes might surprise you. Fear and self-doubt trigger our brain's protective mechanisms when we attempt something new or try to level up. Instead of pushing these emotions away with quick fixes, learn how to sit with discomfort, get curious about underlying beliefs, and address what's really holding you back.
Counterintuitively, success itself can derail your progress. When things are going well, complacency creeps in. You reach income goals and think "I'm good," then subtly pull back on the very activities that created your success. This dangerous phase allows for gradual decline that's often imperceptible until you're scrambling to regain lost ground.
Shiny object syndrome and burnout complete the perfect storm. Jumping to new strategies before stabilizing existing systems creates instability, while working in extreme bursts followed by crash-recovery periods prevents sustainable momentum.
The solution isn't working harder - it's creating systems that work for you even when you're offline. Automations, evergreen funnels, and structured workflows allow your business to function while you take necessary recovery time. Imagine creating content once, then having it serve clients for years without requiring your daily energy.
Ready to break free from this exhausting cycle? This episode provides the roadmap to transform your approach, protect your nervous system, and create a business that grows steadily while honoring your need for balance. Your future clients (and your wellbeing) will thank you for making this shift.
Coaches, healers, and creatives—how much money are you leaving on the table?
Coach OS is the world’s leading all-in-one software that automates your business, scales your income, and replaces all your other software for a fraction of the cost!
Grab your free trial now, at https://coachossoftware.com/
Previous Episode
Beyond the Numbers: Scaling for Impact, Not Just Revenue
Are you convincing yourself to stay small in your business because it feels safe? That's the challenging question at the heart of this transformative episode. As soul-led entrepreneurs, we often tell ourselves we're "content" with our current revenue, but what if this mindset is actually fear in disguise?
I dive deep into the psychology behind our resistance to scaling, revealing how what seems like contentment might actually be a subtle form of self-sabotage. For coaches, creatives, and healers, your business was never just about making money—it was about creating profound change in the lives you touch. When we shift our focus from revenue to impact, everything transforms.
The truth is startlingly simple yet powerful: "When we play small, we reach small." There are people around the world waiting for exactly what only you can offer—your unique approach, your specific message, your particular brand of support. By limiting your reach, you're inadvertently limiting how many of these people will ever find you. Your movement remains confined, not because you lack value, but because you've chosen comfort over expansion.
Don't let technical challenges or unfamiliar business systems hold you back. Find support, learn what you need to know, or partner with someone who complements your strengths. Remember that scaling doesn't diminish your authenticity—it amplifies your impact. Ask yourself today: How might you support more clients? How could your message reach those who need it most? The world needs your light now more than ever. Are you ready to shine brighter?
Coaches, healers, and creatives—how much money are you leaving on the table?
Coach OS is the world’s leading all-in-one software that automates your business, scales your income, and replaces all your other software for a fraction of the cost!
Grab your free trial now, at https://coachossoftware.com/
Next Episode
What is "Tech Fatigue" and How Do You Know if You Have it?
Tech fatigue is silently sabotaging entrepreneurial dreams across the spiritual business landscape. As someone who has experienced this firsthand, I'm pulling back the curtain on this pervasive problem that keeps coaches, healers, and visionaries stuck in an exhausting cycle of digital overwhelm.
Remember when you started your business filled with excitement about helping others? Somehow that vision transformed into becoming your own reluctant IT department. The symptoms are unmistakable: spending more time troubleshooting than serving clients, feeling drained at the mere thought of setting up another system, paying for expensive platforms you barely use, constantly rebuilding workflows, losing potential clients through technological cracks, and worst of all—falling out of love with your business because tech tasks have buried your magic.
The cost of tech fatigue extends beyond frustration. It manifests as energy leaks in businesses where energy is currency. It shows up as lost income when systems fail to convert. It appears as burnout when you're trying to DIY everything instead of implementing strategic automation. Most devastating is the disconnection from your purpose—that spark that inspired you to start your business gets dimmed under the weight of technical obligations.
This isn't about abandoning technology altogether. It's about recognizing when your relationship with tech has become dysfunctional and finding a path back to purposeful, supported work. Tech fatigue isn't a sign you're not cut out for business—it's a signal that your approach needs realignment.
Ready to reclaim your entrepreneurial joy? Listen to this episode to diagnose your tech fatigue symptoms, then catch the follow-up where I'll share practical solutions to heal this modern business ailment. Together, we'll transform your relationship with technology so you can return to what matters: sharing your gifts with the world from a place of effortless ease and authentic connection.
Coaches, healers, and creatives—how much money are you leaving on the table?
Coach OS is the world’s leading all-in-one software that automates your business, scales your income, and replaces all your other software for a fraction of the cost!
Grab your free trial now, at https://coachossoftware.com/
Effortlessly Productive - Why You Keep Stopping and Starting in Business - And How to Fix It
Transcript
Hey , this is Annie Veblen-McCarty and I'm gonna teach you how to be effortlessly productive . I've been an entrepreneur for over 20 years and I got sick and tired of experts preaching what business and life should look like and what I should be doing as a leader and to turn a profit , only to find myself wasting time , burned out , feeling inauthentic and still not making any mo
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