Efficiency Bitch, How Ambitious Women Can Have It All Without Doing It All - CONNECTION-Community and Competition as a Small Business Owner with Lisa Eckerle | Ep 121

CONNECTION-Community and Competition as a Small Business Owner with Lisa Eckerle | Ep 121

01/04/24 • 31 min

Efficiency Bitch, How Ambitious Women Can Have It All Without Doing It All

Hey there,

Today I’m joined by Lisa Eckerle. Lisa is the founder and CEO of The Designer Organizer, a company based in Carmel, Indiana that provides luxury in-home organization, space planning, and organizational design services. She founded her business in November 2019 while working full-time in advertising. In 2021, she made the jump to full-time entrepreneurship and has grown her team, service offerings, and revenue every year since, even amongst a company name change earlier this year.

Her work and expertise have garnered online recognition from esteemed brands such as Crate & Kids, Architectural Digest, West Elm, The Container Store, & mDesign.

Lisa describes herself as a combo of Dorothy from Golden Girls, Sporty Spice from the Spice Girls, and Punky Brewster. She has been married for 11 years and has a daughter named Nina in 2nd grade and a son named Leo in Kindergarten. Her perfect evening is spent outside around a campfire with a glass of red wine in hand.

During our conversation we discuss the emerging professional organizing industry, the strong sense of community amongst organizers, and managing competition locally. Lisa emphasizes slowing down the organizing process to fully understand clients' lifestyles and design customized systems.

Key Takeaways

The professional organizing industry has grown rapidly due to Marie Kondo and shows like The Home Edit.
Organizers have an exceptionally strong sense of community, supporting each other with education and resources.
It's important to differentiate yourself from local competitors through your personality, expertise, services.
Slow down the organizing process to deeply understand clients and design customized systems.
Build a team to meet demand but don't sacrifice strategy and thoughtfulness.
Support the national community but set boundaries with local competitors.
Don't let community overpower your own business goals and innovation.
Female-dominated industries tend to prioritize community over competition unlike male-dominated ones.

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This was an insightful discussion about both the supportive community and competitive dynamics in the professional organizing industry. Lisa offered practical advice for standing out from local competitors while still contributing value to the broader community. She emphasized not sacrificing your business's goals and innovation in the name of community.
Connect with Lisa https://thedesignerorganizer.com

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Hey there,

Her work and expertise have garnered online recognition from esteemed brands such as Crate & Kids, Architectural Digest, West Elm, The Container Store, & mDesign.

Key Takeaways

The professional organizing industry has grown rapidly due to Marie Kondo and shows like The Home Edit.
Organizers have an exceptionally strong sense of community, supporting each other with education and resources.
It's important to differentiate yourself from local competitors through your personality, expertise, services.
Slow down the organizing process to deeply understand clients and design customized systems.
Build a team to meet demand but don't sacrifice strategy and thoughtfulness.
Support the national community but set boundaries with local competitors.
Don't let community overpower your own business goals and innovation.
Female-dominated industries tend to prioritize community over competition unlike male-dominated ones.

‌

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Previous Episode

Ep 120: HARMONY-Finding Balance by Letting Go of the Little Things

Melissa shares a personal story about feeling overwhelmed trying to balance her career and family responsibilities. She would take on most of the household and childcare tasks in addition to her demanding job.

This led to burnout and conflicts with her husband. They made a list of all the tasks and divided them more evenly between them. Over time, they also delegated age-appropriate chores to their kids.

A year and a half ago, her husband left his job to work for their business. He now handles the majority of household tasks. Melissa realized recently that she no longer thinks about or remembers many of those tasks because they are fully off her plate.

She explains that when responsibilities are not part of your routine, they fall out of your mind. She encourages listeners to delegate tasks that don't belong to them. It takes time, but you may not even remember what you used to do with them.

Key Takeaways

Melissa was overwhelmed balancing a demanding job with managing most household tasks.
She made an exhaustive list of all her daily tasks and responsibilities.
Melissa and her husband divided up the tasks more evenly between them.
They also delegated age-appropriate chores to their children.
A year and a half ago, her husband took over most household tasks.
Melissa realized she no longer thinks about or remembers tasks that are not her responsibility.
When tasks are not part of your routine, they fall out of your mind.
Delegate tasks that don't belong to you for a lighter mental load.

In this episode, Melissa shares her journey to delegating household and childcare tasks after feeling completely overwhelmed. She explains how responsibilities you don't routinely perform eventually fall out of your mind. Melissa encourages listeners to list tasks and delegate those that don't belong to them. This reduces mental load and frees up time and energy.

Links Mentioned in this Episode:

Daily Action Plan or click here for a hard copy

https://efficiencybitch.com/downloads/

https://www.amazon.com/dp/B0CKPWJXNX?ref_=cm_sw_r_apin_dp_EM45B01P4BX7WJ5V258G&language=en-US

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Next Episode

CONNECTION- Connecting With Your Audience: Tips for Marketing Success with Amy Singleton | Ep 122

In this episode of the Efficiency Bitch Podcast, host Melissa Leon interviews Amy Singleton, a digital marketing expert and owner of a marketing agency in Oklahoma City. Amy shares tips for effectively communicating with clients by telling stories that position the client as the hero, rather than focusing too much on your own business's story.

She advises choosing just one or two social media platforms to focus on, rather than spreading yourself too thin trying to be everywhere. Amy and Melissa also discuss the importance of showing up authentically across all areas of your life, from social media to community involvement, to build trust and connection with potential clients. Overall, they explore practical strategies for improving communication, connection and marketing through storytelling, social media focus, and genuine relationship building.

Communicate with clients by telling stories that focus on them as the hero, not your business's story
Choose just 1-2 social media platforms to focus on rather than spreading yourself too thin
Commit to one marketing strategy long enough to see results
Show up authentically in all areas of life to build trust & connection
Help clients evolve over time through free offerings and education
Use storytelling frameworks like Story Brand to craft compelling messaging
Provide free value to nurture relationships over time

Amy and Melissa provide marketing tips for effectively communicating through strategic storytelling, choosing social media focus, and building authentic relationships. By positioning clients as the hero in stories, committing to strategies long-term, and showing up genuinely across all platforms, business owners can improve their marketing and connections with customers.

Resources:

Connect with Amy:

A free 30 minute website audit call with Amy: https://link.hitedigital.com/widget/bookings/amycalendars/discoverycall

Free website toolkit: Get Your Website Sh*t Together & Attract Your

Ideal Client Link: https://amysingleton.plannerpack.co

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