Barbie Wharton, a Speaker, Writer, Dance Event Boss, Mom, and Bell's Palsy Survivor, joins me to talk about how the loss of one business during the pandemic brought forth her new company - B1 Dance Productions. You can find her on Facebook, Instagram, and her company website.

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Amber Hawley is a licensed therapist and lifestyle strategist who works with entrepreneurial individuals and couples with the emotional side of business. She is the owner of a therapy practice in Silicon Valley, host of The Easily Distracted Entrepreneur and Couples Fix podcasts, wife, mom of three kids, and Marvel movie super fan. Amber originally worked in the tech industry but her love for people led her to pursue a career where meaningful relationships are at the center of every thing she does.
Free downloadable: https://amberhawley.com/bitch
Easily Distracted Entrepreneur Podcast: https://amberhawley.com/podcast/

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Naresh Vissa is the Founder & CEO of Krish Media & Marketing – a full service e-commerce, technology, development, online, and digital media and marketing agency and solutions provider. He has worked with CNN Radio, Clear Channel Communications, J.P. Morgan Chase, EverBank, The Institute for Energy Research, Houston Rockets, Houston Astros, the American Junior Golf Association, Agora Financial, Agora Publishing, Stansberry Research, and TradeStops. He is the #1 bestselling author of FIFTY SHADES OF MARKETING: Whip Your Business into Shape & Dominate Your Competition and PODCASTNOMICS: The Book of Podcasting... To Make You Millions, and more that you can find on Amazon. He is the co-host of The Work From Home Show. He has a Master's Degree from Duke University's Fuqua School of Business and has been featured on USA Today, Yahoo!, Bloomberg, MSNBC, and other domestic and international media outlets.
Find Naresh at:
http://www.nareshvissa.com/
https://podcastnomics.com
https://workfromhomeshow.com
http://www.krishmediamarketing.com/

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In 2016, Will Russell entered the e-commerce launch space working as a crowdfunding marketing consultant. Multiple six and seven-figure launches that first year meant that client interest -- and the need for a larger team -- quickly grew. In 2017, he transitioned the businesses into Russell Marketing: an innovative digital agency, specializing in e-commerce launch marketing.
Prior to product launches, Will spent his early career managing launch marketing efforts for brands and websites in the media and nonprofit space. A decade of experience in launch marketing -- across an array of industries, products, and for businesses of all sizes -- provided Will with a unique perspective on the attributes of successful launch campaigns.
Originally from San Francisco, followed by two decades in London, and now in New York, Will holds a dual degree in Philosophy & Sociology from the University of Leeds.
You can find Will at https://russellmarketing.co and on Facebook at @russellmktg

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Hey there,

Today I’m joined by Lisa Eckerle. Lisa is the founder and CEO of The Designer Organizer, a company based in Carmel, Indiana that provides luxury in-home organization, space planning, and organizational design services. She founded her business in November 2019 while working full-time in advertising. In 2021, she made the jump to full-time entrepreneurship and has grown her team, service offerings, and revenue every year since, even amongst a company name change earlier this year.

Her work and expertise have garnered online recognition from esteemed brands such as Crate & Kids, Architectural Digest, West Elm, The Container Store, & mDesign.

Lisa describes herself as a combo of Dorothy from Golden Girls, Sporty Spice from the Spice Girls, and Punky Brewster. She has been married for 11 years and has a daughter named Nina in 2nd grade and a son named Leo in Kindergarten. Her perfect evening is spent outside around a campfire with a glass of red wine in hand.

During our conversation we discuss the emerging professional organizing industry, the strong sense of community amongst organizers, and managing competition locally. Lisa emphasizes slowing down the organizing process to fully understand clients' lifestyles and design customized systems.

Key Takeaways

• The professional organizing industry has grown rapidly due to Marie Kondo and shows like The Home Edit.
• Organizers have an exceptionally strong sense of community, supporting each other with education and resources.
• It's important to differentiate yourself from local competitors through your personality, expertise, services.
• Slow down the organizing process to deeply understand clients and design customized systems.
• Build a team to meet demand but don't sacrifice strategy and thoughtfulness.
• Support the national community but set boundaries with local competitors.
• Don't let community overpower your own business goals and innovation.
• Female-dominated industries tend to prioritize community over competition unlike male-dominated ones.

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This was an insightful discussion about both the supportive community and competitive dynamics in the professional organizing industry. Lisa offered practical advice for standing out from local competitors while still contributing value to the broader community. She emphasized not sacrificing your business's goals and innovation in the name of community.
Connect with Lisa https://thedesignerorganizer.com

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