AI-Powered Student Recruitment and Engagement with Dallin Palmer

11/15/24 • 35 min

In this episode of the EdTech Connect podcast, Jeff Dillon interviews Dallin Palmer, co-founder of Halda Inc., an AI-powered platform designed to enhance engagement for enrollment marketers in higher education. Dallin discusses the challenges faced by universities in digital marketing, the transformative role of AI in personalizing user experiences, and the importance of data privacy. He shares insights on measuring success and ROI in enrollment marketing, emphasizing the need for a luxury experience in higher education. The conversation concludes with advice for enrollment marketers on leveraging AI effectively. Takeaways

Halda aims to revolutionize engagement for enrollment marketers in higher education.
AI can significantly enhance the effectiveness of enrollment marketing strategies.
Personalization is key to improving user experience and conversion rates.
Understanding user behavior on websites is crucial for effective marketing.
Data privacy is a major concern, and only first-party data should be used for personalization.
Measuring success in enrollment marketing requires a focus on real ROI and student feedback.
The future of higher education will rely heavily on technology and AI integration.
Institutions must adapt to changing market dynamics and student expectations.
Effective content management is essential for successful enrollment marketing.
Enrollment marketers should embrace AI and experiment with its applications.

Sound Bites

"Your website is a prioritization problem."
"93% of students say this was helpful."
"If the student wins, everyone wins."
"You need a luxury experience in higher ed."
"We only use data that has been given to us."
"Don't be afraid of AI; embrace it."

Chapters 00:00 Introduction to Halda and Its Mission 02:51 The Role of AI in Enrollment Marketing 05:50 Transforming User Experience with Personalization 08:56 Challenges in Higher Ed Marketing 11:55 Data Privacy and Ethical Considerations 14:53 Measuring Success and ROI in Enrollment 18:08 The Future of AI in Higher Education 20:57 Final Thoughts and Advice for Enrollment Marketers

BIO

Dallin Palmer is the Co-Founder of HALDA, Inc., an AI-powered platform revolutionizing engagement for enrollment marketers in higher education. With a background in sales and service design at companies like Podium and Chegg, Dallin specializes in innovative, data-driven solutions that drive personalization and automation in marketing.

LINKS
Halda.AI

Halda aims to revolutionize engagement for enrollment marketers in higher education.
AI can significantly enhance the effectiveness of enrollment marketing strategies.
Personalization is key to improving user experience and conversion rates.
Understanding user behavior on websites is crucial for effective marketing.
Data privacy is a major concern, and only first-party data should be used for personalization.
Measuring success in enrollment marketing requires a focus on real ROI and student feedback.
The future of higher education will rely heavily on technology and AI integration.
Institutions must adapt to changing market dynamics and student expectations.
Effective content management is essential for successful enrollment marketing.
Enrollment marketers should embrace AI and experiment with its applications.

Sound Bites

"Your website is a prioritization problem."
"93% of students say this was helpful."
"If the student wins, everyone wins."
"You need a luxury experience in higher ed."
"We only use data that has been given to us."
"Don't be afraid of AI; embrace it."

BIO

LINKS
Halda.AI

Previous Episode

A Design Educator's Perspective on Tech in Higher Ed with William Culpepper

In this episode of EdTech Connect, Jeff Dillon interviews William Culpepper, a seasoned design educator, about his experiences and insights in graphic design education. They discuss Culpepper's innovative Grafik Intervention project aimed at revitalizing urban spaces through visual communication, the challenges and opportunities in online learning, and the integration of AI in graphic design. Culpepper emphasizes the importance of balancing online and in-person learning, the emergence of new educational technologies, and the need for equity and accessibility in education. Takeaways

William Culpepper has a diverse background in design education and practice.
The Graphic Intervention project aims to revitalize urban spaces through community engagement.
Online learning has gained traction, especially post-pandemic, but challenges remain.
AI tools are being integrated into graphic design education to enhance creativity.
Balancing online and in-person learning is crucial for effective education.
Emerging technologies like VR and AR can transform learning experiences.
Accessibility and universal design principles are essential in education.
Cultural sensitivity in design education broadens students' perspectives.
Training for educators is vital for effective technology integration.
Student engagement is enhanced through a blend of online and face-to-face learning.

Sound Bites

"It's like open source community revitalization."
"AI can provide personalized learning tools."
"The ethics involved with AI will impact you."

Chapters 00:00 Introduction to William Culpepper 01:05 The Grafik Intervention Project 05:59 Technology in the Classroom 07:11 Challenges and Opportunities in Online Learning 10:06 The Role of AI in Graphic Design 15:51 Balancing Online and In-Person Learning 22:05 Emerging Tools and Technologies in Education 25:36 Equity and Accessibility in Educational Technology Links Grafik Intervention

Next Episode

Powerful Site Search for Higher Education with Sameer Maggon

In this conversation, Jeff Dillon interviews Sameer Maggon, CEO and founder of SearchStax, about the evolution of search technology, particularly in the context of higher education. Sameer shares his journey in the search industry, the challenges organizations face in building effective search infrastructures, and how SearchStax aims to bridge the gap for businesses of all sizes. The discussion also delves into the differences between search in e-commerce and higher education, the importance of continuous innovation, and the role of AI in enhancing search experiences. Sameer emphasizes the need for resilience in entrepreneurship and the significance of customer-centric approaches in technology development. Takeaways

Search is critical for shaping user experience online.
Building scalable search infrastructure is challenging for many organizations.
Higher education search focuses on guiding users to relevant information.
Continuous learning and innovation are essential to stay ahead in search technology.
Resilience is key in overcoming challenges in entrepreneurship.
Empowering teams fosters ownership and enhances productivity.
Customer feedback is vital for shaping product development.
AI can personalize and enhance search experiences significantly.
Data accessibility is crucial for effective search solutions.
Search engines should allow users to deprioritize outdated content.

Chapters 00:00 The Journey of SearchStax 08:02 Staying Ahead in Search Technology 14:58 The Role of AI in Search Technology 20:01 Challenges and Opportunities in Higher Ed Search Links Sameer Maggon on LinkedIn SearchStax on EdTech Connect