
EdTech Connect
Jeff Dillon
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Top 10 EdTech Connect Episodes
Goodpods has curated a list of the 10 best EdTech Connect episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to EdTech Connect for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite EdTech Connect episode by adding your comments to the episode page.

02/21/25 • 31 min
Show Notes
In this conversation, Joel Goodman, founder of Bravery Media, discusses his journey in higher education marketing, the evolution of digital strategies, and the importance of user experience and content in driving enrollment.
He emphasizes the need for higher ed institutions to understand the value of their websites and the role of AI in enhancing marketing efforts. Joel also highlights the challenges faced by higher ed websites, including performance issues and the need for a content audit. The discussion concludes with insights on the future of AI in higher ed and the importance of focusing on prospective students' needs.
Insights & Takeaways
- Joel Goodman has over 15 years of experience in higher ed marketing.
- Bravery Media focuses on human-centric designs to improve digital experiences.
- The evolution of higher ed has been gradual, with many challenges persisting.
- Leadership in higher ed is beginning to recognize the value of websites.
- Content strategy often leans too heavily on branding rather than information.
- Fast-loading websites significantly impact conversion rates.
- AI tools are often overhyped and not always effective in higher ed.
- The human touch in admissions is a key differentiator for institutions.
- Higher ed websites often serve as dumping grounds for information.
- A full content audit is essential for improving user experience.
Conversation Rundown
00:00 Introduction to Joel Goodman and Bravery Media
02:44 Joel's Journey in Higher Ed Marketing
05:31 The Evolution of Higher Ed and Digital Strategies
07:17 Understanding the Value of Content and Websites
10:21 Challenges of Higher Ed Websites and Performance
13:45 Search, SEO and AI Tools
18:07 AI's Role in Higher Ed Marketing
20:25 The Future of AI in Higher Ed
29:03 Key Takeaways and Closing Thoughts
Dig Deeper
LinkedIn
https://www.linkedin.com/in/joelgoodman/
Bravery Media on EdTech Connect
https://edtechconnect.com/service/bravery-media/41/
Bravery Media website
https://bravery.co/
And find EdTech Connect here:

11/15/24 • 35 min
- Halda aims to revolutionize engagement for enrollment marketers in higher education.
- AI can significantly enhance the effectiveness of enrollment marketing strategies.
- Personalization is key to improving user experience and conversion rates.
- Understanding user behavior on websites is crucial for effective marketing.
- Data privacy is a major concern, and only first-party data should be used for personalization.
- Measuring success in enrollment marketing requires a focus on real ROI and student feedback.
- The future of higher education will rely heavily on technology and AI integration.
- Institutions must adapt to changing market dynamics and student expectations.
- Effective content management is essential for successful enrollment marketing.
- Enrollment marketers should embrace AI and experiment with its applications.
- "Your website is a prioritization problem."
- "93% of students say this was helpful."
- "If the student wins, everyone wins."
- "You need a luxury experience in higher ed."
- "We only use data that has been given to us."
- "Don't be afraid of AI; embrace it."
BIO
Dallin Palmer is the Co-Founder of HALDA, Inc., an AI-powered platform revolutionizing engagement for enrollment marketers in higher education. With a background in sales and service design at companies like Podium and Chegg, Dallin specializes in innovative, data-driven solutions that drive personalization and automation in marketing.
LINKS
Halda.AI

01/03/25 • 33 min
In this episode, Jeff Dillon is joined by Josh Koenig, Co-Founder and Chief Strategy Officer of Pantheon, a WebOps platform transforming how website teams deliver exceptional digital experiences.
With over two decades of experience in web development and online engagement, Josh shares his incredible journey—from his early days building political campaign platforms like DeanSpace for Howard Dean’s 2004 presidential run to co-founding Chapter Three and ultimately Pantheon.
Josh dives into how Pantheon grew to become a leading WebOps platform, particularly excelling in the higher education sector, and explains how the company’s “productization” of consulting expertise addressed key challenges in web development collaboration and scalability. We discuss how his transition from Head of Product to Chief Strategy Officer allows him to focus on big-picture strategies that align with industry trends and customer needs.
He also reflects on how web development has evolved over the years, offering key insights into the future of WebOps in higher education and beyond. Whether you’re a seasoned developer or just starting out, Josh’s lessons on leadership, innovation, and navigating complex digital ecosystems are sure to inspire.
Guest Profile
- Josh Koenig Position: Co-Founder and Chief Strategy Officer, Pantheon
- Over 20 years in web development
- Founder of DeanSpace (Howard Dean 2004 campaign)
- Co-founder of Chapter Three
- WebOps innovation leader
- Transformation of web development consulting into product
- WebOps platform specialization in higher education
- Evolution of digital experience platforms
- Transition from product leadership to strategic leadership
- Web development landscape constantly evolving
- Higher education requires specialized digital solutions
- Consulting expertise can be productized
- Technology collaboration needs innovative approaches
- Pantheon's approach to solving web development challenges
- Scaling web technologies for complex institutional needs
- Bridging gap between consulting and product development
- Future-proofing digital experience platforms
00:00 - Introduction to Josh Koenig
03:00 - Consulting to Product Transformation
07:13 - Higher Education Web Platform Challenges
12:26 - Digital Experience Platforms Overview
16:09 - From Political Campaigns to Startup World
19:35 - Defining "Productization"
24:40 - WebOps Outsourcing Benefits
29:24 - Career Advice for Web Professionals
Key Takeaways- WebOps is revolutionizing digital experiences
- Strategic adaptability is crucial in tech leadership
- Specialized platforms can solve complex digital challenges
- Continuous learning is essential in web development
- Pantheon Website: www.pantheon.io
- Josh Koenig LinkedIn: https://www.linkedin.com/in/joshkoenig/
- Pantheon on EdTech Connect: https://edtechconnect.com/software/digital-experience-accessibility/pantheon/1394/

09/20/24 • 29 min
Helen Norris, CIO at Chapman University, discusses her journey to becoming a CIO and the evolving role of CIOs in higher education. She emphasizes the importance of integration and change advocacy in the current complex IT environment.
Norris also explores the potential of AI in various areas, such as advising, research, and administrative tasks. She highlights the need for explainability and privacy in AI implementation. Additionally, she discusses the challenges of managing content and data in higher education websites.
Takeaways
- The role of CIOs in higher education has evolved from being service providers to being integrators and change advocates.
- AI has the potential to enhance various areas in higher education, such as advising, research, and administrative tasks.
- The strategic value of legacy systems should be considered before deciding to replace them, and integrating new tools with these systems can be a more practical solution.
- AI implementation should prioritize explainability and privacy to ensure ethical and effective use.
- Managing content and data in higher education websites can be challenging due to the proliferation of information and the presence of stale and duplicate content.
Sound Bites
"Now it's about, oh, all these systems are there. And what I need to do is bring them together, make sure they're secure, make sure they're used well, make sure that we're always scanning that environment and seeing what we need to change."
"Putting new tools in front of legacy systems to enhance their capabilities and provide better outcomes for students and faculty."
"Ensuring explainability in AI decision-making, especially in high-stakes areas like advising."
Chapters
00:00: Introduction and Background of Helen Norris
04:43: The Changing Role of CIOs in Higher Education
08:26: Balancing Process and Outcome in Decision-Making
12:56: Managing Change and Legacy Systems
16:21: The Potential of AI in Higher Education
19:40: Use Cases of AI in Higher Education
21:53: Academic Advisory Guidelines and Policies
22:10: Priorities at Chapman University
24:15: The Importance of IT Strategic Planning
25:08: Challenges of Content Management in Higher Education Websites
27:27: Advice for Upcoming IT Leaders in Higher Education

11/22/24 • 28 min
- Search is critical for shaping user experience online.
- Building scalable search infrastructure is challenging for many organizations.
- Higher education search focuses on guiding users to relevant information.
- Continuous learning and innovation are essential to stay ahead in search technology.
- Resilience is key in overcoming challenges in entrepreneurship.
- Empowering teams fosters ownership and enhances productivity.
- Customer feedback is vital for shaping product development.
- AI can personalize and enhance search experiences significantly.
- Data accessibility is crucial for effective search solutions.
- Search engines should allow users to deprioritize outdated content.

10/25/24 • 25 min
In this podcast episode, Jeff Dillon interviews Michelle Caers, co-founder and CEO of Crowdmark, discussing the innovative grading and assessment solution for higher education.
Michelle shares her journey in education and technology, the role of Crowdmark in enhancing grading efficiency, and how AI is leveraged to support educators. The conversation also touches on the challenges of adopting new educational technologies, the integration with learning management systems, the nuances of subjective grading, and the ethical implications of AI in education.
Michelle provides insights into the onboarding process for Crowdmark and shares unexpected success stories from institutions using the platform. She concludes with advice for entrepreneurs looking to innovate in the education technology space.
Takeaways
- Crowdmark automates tedious grading tasks to free up educators' time.
- The platform supports collaboration among grading teams for consistent feedback.
- AI is used to enhance grading processes, not replace human interaction.
- Overcoming the status quo is a significant challenge in educational tech adoption.
- Crowdmark integrates with major learning management systems for ease of use.
- The platform excels in grading handwritten work, particularly in STEM fields.
- Ethical considerations in AI include data privacy and academic integrity.
Sound Bites
- "Grading is an essential part of the education system."
- "Crowdmark assists in managing that grading team."
- "AI is the flavor of the day."
Chapters
00:00 Introduction to Crowdmark and Michelle Caers 04:07 The Role of Crowdmark in Grading Efficiency 07:16 Leveraging AI in Education 09:18 Overcoming Challenges in Educational Technology Adoption 11:28 Integration with Learning Management Systems 14:45 Ethical Implications of AI in Education 18:13 Onboarding Process for Crowdmark 22:28 Advice for EdTech Entrepreneurs
10/18/24 • 27 min
Takeaways
- Dustin Stout's journey led to the creation of Magai.
- Magai integrates multiple AI tools into one platform.
- Higher education can benefit from AI in lesson planning.
- Ethical use of AI requires user responsibility.
- AI can serve as a creative partner for educators.
- Faculty should explore AI to enhance their teaching.
- Universities are beginning to teach AI usage to students.
- AI's rapid evolution presents both challenges and opportunities.
- Engagement with AI is essential for future readiness.
- "This new wave of AI is magical."
- "You only have to subscribe to one tool."
- "There's no better tool than Magi."

11/08/24 • 31 min
- William Culpepper has a diverse background in design education and practice.
- The Graphic Intervention project aims to revitalize urban spaces through community engagement.
- Online learning has gained traction, especially post-pandemic, but challenges remain.
- AI tools are being integrated into graphic design education to enhance creativity.
- Balancing online and in-person learning is crucial for effective education.
- Emerging technologies like VR and AR can transform learning experiences.
- Accessibility and universal design principles are essential in education.
- Cultural sensitivity in design education broadens students' perspectives.
- Training for educators is vital for effective technology integration.
- Student engagement is enhanced through a blend of online and face-to-face learning.
- "It's like open source community revitalization."
- "AI can provide personalized learning tools."
- "The ethics involved with AI will impact you."

10/11/24 • 18 min
Marcus Schober, founder of Blue Cape Security and creator of CyberLabHero, discusses the importance of hands-on cybersecurity training in higher education. He explains how his browser-based virtual lab platform simplifies the learning experience for students and eliminates the need for complex setup requirements.
Schober also highlights the challenges faced by higher education institutions in adopting new technology and the benefits of using CyberLabHero. He emphasizes the flexibility and security of the platform and its ability to improve course completion rates.
Takeaways
- CyberLabHero is a browser-based virtual lab platform that simplifies hands-on cybersecurity training in higher education.
- The platform eliminates the need for complex setup requirements and allows students to access virtual machines seamlessly through their browser.
- Higher education institutions can benefit from using CyberLabHero by improving course completion rates and providing a more immersive learning experience.
- The platform is flexible, customizable, and secure, making it an ideal solution for technical training programs in various industries.
Sound Bites
"It can take a lot of work off of the hands of the teachers, the faculty members."
"If you basically make it all client based where all you need is a browser, it all runs in the cloud and you don't have, everyone has the same chance of completing the training."
"It's very centralized and easy to manage."
Chapters
00:00: Introduction to Marcus Schober and CyberLabHero
03:02: The Advantages of Browser-Based Virtual Labs
05:26: Challenges in Higher Education and the Solution
07:20: The Flexibility and Advantage of Being a Newer Company
09:21: The Importance of Security in Building a Virtual Lab
12:38: Inspiration from Founders and Customizability of CyberLabHero
15:28: How to Find and Contact CyberLabHero

03/14/25 • 27 min
Join us for a conversation with Kimberly Verstandig, Vice President for Fundraising and Senior Strategist at Mackey Strategies, as she shares her wealth of experience in higher education advancement.
In this episode, Kimberly takes us through her journey into the world of fundraising, highlighting the transformative role technology has played in reshaping donor engagement and institutional advancement.
From navigating the complexities of CRM systems to striking the delicate balance between technology and personal connection, Kimberly offers practical advice on how to foster meaningful donor relationships. She emphasizes the critical role of personalization in communications and reflects on lessons learned from both successes and failures in advancement technology.
Insights & Takeaways
- Philanthropy is fundamentally about personal engagement.
- Technology has dramatically changed the landscape of advancement.
- CRMs are essential tools for effective fundraising.
- Balancing technology with personal touch is crucial in donor relations.
- Personalization in communication can significantly impact donor engagement.
- Institutions need to take a holistic approach to technology.
- Understanding the specific needs of your institution is key when choosing a CRM.
- The relationship between IT and advancement has evolved over time.
- Success in advancement often requires a blend of technology and human interaction.
- Continuous learning and adaptation are necessary in the ever-evolving tech landscape.
Conversation Rundown
(00:00) The Journey into Fundraising
(04:37) The Impact of Technology on Advancement
(07:02) Navigating CRM Challenges in Higher Education
(09:31) The Challenges of finding the Best Tool
(12:29) the Importance of Partners and Consultants to Help Decision Making
(14:31) Balancing Technology and Personal Touch in Donor Relations
(20:03) Successes and Flops in Advancement Technology
(23:09) Choosing the Right CRM for Advancement
Dig Deeper
Kimberly Verstandig LinkedIn
https://www.linkedin.com/in/kimberly-verstandig-78b852b/
Mackey Strategies
And find EdTech Connect here:
Web: https://edtechconnect.com/
Explore More on EdTech Connect
For more insights on innovative teaching strategies, the role of technology in education, and the future of learning, visit EdTech Connect. Subscribe to stay updated on the latest trends and conversations in educational technology or visit https://edtechconnect.com.
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FAQ
How many episodes does EdTech Connect have?
EdTech Connect currently has 27 episodes available.
What topics does EdTech Connect cover?
The podcast is about Podcasts and Education.
What is the most popular episode on EdTech Connect?
The episode title 'The Evolving Role of CIOs in Higher Education with Helen Norris' is the most popular.
What is the average episode length on EdTech Connect?
The average episode length on EdTech Connect is 28 minutes.
How often are episodes of EdTech Connect released?
Episodes of EdTech Connect are typically released every 7 days.
When was the first episode of EdTech Connect?
The first episode of EdTech Connect was released on Sep 13, 2024.
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