Ep. 14 Jon MacDonald's CRO Starter Pack

04/27/22 • 27 min

Jon MacDonald is one of the world’s top CRO experts and he just came out with a book outlining the principles that have allowed him to lead brands like Nike and Adobe success and longevity. In this conversation with Jason, he breaks down some of the laws of Conversion Rate Optimization with advice for how any company can use data to increase customer retention.

In this episode Jason asks Jon MacDonald, the President and Founder of The Good - a CRO firm - about the CRO principles that have led him to success. First Jon addresses the idea of small improvements: if you are trying to increase conversions, the best place to focus is the top 10%. Then he lists some common misconceptions about CRO that he has seen over and over again in the last decade - and how to properly approach them. CRO does require some specialization, so John tells Jason his best practices for building a team that can combine data analytics, creative and marketing seamlessly and he also gives advice to the businesses out there who might not yet be at the stage where having a whole CRO team is affordable. Finally, he gives a great step-by-step run down of how to gather information from customers about what works and what doesn’t in your store, and how to use that information wisely to give your brand longevity and to keep your customers coming back.

Jon’s book: https://thegood.com/books/

Jon’s twitter: http://www.twitter.com/jonmacdonald

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🍍Jason’s twitter: https://twitter.com/EggrolI

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Jon’s book: https://thegood.com/books/

Jon’s twitter: http://www.twitter.com/jonmacdonald

➡️ Building Blocks website: bbclass.co

🍍Jason’s twitter: https://twitter.com/EggrolI

Sign up for Jason's weekly newsletter: http://news.bbclass.co

Previous Episode

Ep. 13 Patrick Couddou on Standing Out in a Saturated Market

In this episode, Jason talks with Patrick Coddou - pronounced like canoe! - co-founder and CEO of Supply Razors about what it was like to have a great idea for a product in an already crowded space, how he found the room for inventing something new and identified his customers needs, and why interpersonal relationships transformed the way he thinks about his business.

Before Patrick and his wife launched Supply Razors and took their product onto Shark Tank, he cut his teeth selling fighter jets to foreign governments. An obsession with the precise shave he found in a vintage single blade razor was the start of the story, but when Supply came into the world, it shared the stage with many large, already successful men’s grooming companies. Jason discovers Patrick’s singular focus on engineering and tinkering with his hero product to deliver something truly unique, and delves into the copywriting that Supply uses to target their market and to constantly deliver relevant solutions to the problems their customers are trying to solve. Finally, Jason and Patrick share from each of their experiences why building rapport with colleagues, potential mentors, and even competitors in the space helps to create an environment where business can thrive and people help one another to achieve their goals.

Topics Discussed:

Supply Razors before and after Shark Tank
The saturated single blade razor market
Product differentiation in a crowded field
The Men’s grooming space in 2022
Iterating a hero product vs expanding verticals
Solving specific problems for skeptical customers
How to educate your customers about why they want your product
Copywriting’s job in a saturated market
Patrick’s #1 piece of advice: invest in your relationships and let them take time

Patrick’s Linkedin: https://www.linkedin.com/in/coddou

🛶 Patrick’s Twitter: https://twitter.com/soundslikecanoe

➡️ Building Blocks website: bbclass.co

🍍Jason’s twitter: https://twitter.com/EggrolI

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Next Episode

Ep. 15 Charles Tichenor on Why Facebook Ads Still Work

Charles Tichenor IV has made millions of dollars for his clients through Facebook ads and trains other businesses and marketers advertise on Facebook. If anyone has the learnings to make the most of changes to the platform in the wake of ios14 and TikTok’s emergence it is this guy. He shares his insight and philosophy in this - dare we say optimistic ?- episode of Building Blocks.

Jason and Charles sit down to talk about what Charles has learned from a decade of successful advertising on Facebook. His findings over such a long period of time have left him with a refreshingly positive perspective on how advertisers can use Facebook's smarter-than-ever machine learning capabilities to work for them. With the rise of TikTok and the IOS14 update, Facebook is focusing its algorithms on end user experience. What this means for advertisers is that they do better when their priorities align with the platforms. Charles shares the three things marketers need to do to succeed on Facebook right now, his formula for finding the right creative approach to use, and most importantly, his definition of a.) the kind of platform Facebook is and b.) how it should fit into your business model.

➡️ Building Blocks website: bbclass.co

🍍Jason’s twitter: https://twitter.com/EggrolI

Sign up for Jason's weekly newsletter: http://news.bbclass.co

Charley’s Twitter: https://twitter.com/CTtheDisrupter

Charley’s LinkedIn: https://www.linkedin.com/in/charleytichenoriv