Ecommerce Building Blocks
Jason Wong
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Top 10 Ecommerce Building Blocks Episodes
Goodpods has curated a list of the 10 best Ecommerce Building Blocks episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Ecommerce Building Blocks for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Ecommerce Building Blocks episode by adding your comments to the episode page.
Ep. 25 Get Your Influencer Outreach Right with Kynship’s Cody Wittick
Ecommerce Building Blocks
07/13/22 • 22 min
Cody Wittick is the co-founder of a highly successful agency that pairs businesses with influencers and he is known for tweeting practical daily business advice to his many followers. Jason invited him on the show to pick his brain about what the influencer marketing ecosystem is really all about in 2022 and how to make the most of it in your business.
On this week’s episode of Ecommerce Building Blocks, Jason and Cody Wittick take lessons from Cody’s experience heading influencer marketing at Qalo and now at his own agency, Kynship. Cody is passionate about people doing influencer marketing the right way and has a lot to say about what that means. First, as a foundation, it’s about building relationships. Cody gives great advice about how to reach out to influencers, how to approach them, and how to develop a relationship with them organically so that when they support your product it comes from a genuine and authentic place. Next, it’s about content - and as Savannah Sanchez emphasized so much in our earlier interview with her - no matter the platform, there are ways to create great content that pulls customers in and makes them want to know more. After Cody gives his step-by-step breakdown of how to do influencer outreach correctly, he and Jason discuss how to set up flows for sending out product, and talk about the dangers of looking at vanity metrics when deciding which influencers to pay for.
Cody’s Twitter: https://twitter.com/Cody_Wittick
Kynship’s website: https://bit.ly/3yzdCZp
➡️ Building Blocks website: bbclass.co
🍍Jason’s twitter: https://twitter.com/EggrolI
Sign up for Jason's weekly newsletter: http://news.bbclass.co
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Ep. 13 Patrick Couddou on Standing Out in a Saturated Market
Ecommerce Building Blocks
04/20/22 • 24 min
In this episode, Jason talks with Patrick Coddou - pronounced like canoe! - co-founder and CEO of Supply Razors about what it was like to have a great idea for a product in an already crowded space, how he found the room for inventing something new and identified his customers needs, and why interpersonal relationships transformed the way he thinks about his business.
Before Patrick and his wife launched Supply Razors and took their product onto Shark Tank, he cut his teeth selling fighter jets to foreign governments. An obsession with the precise shave he found in a vintage single blade razor was the start of the story, but when Supply came into the world, it shared the stage with many large, already successful men’s grooming companies. Jason discovers Patrick’s singular focus on engineering and tinkering with his hero product to deliver something truly unique, and delves into the copywriting that Supply uses to target their market and to constantly deliver relevant solutions to the problems their customers are trying to solve. Finally, Jason and Patrick share from each of their experiences why building rapport with colleagues, potential mentors, and even competitors in the space helps to create an environment where business can thrive and people help one another to achieve their goals.
Topics Discussed:
- Supply Razors before and after Shark Tank
- The saturated single blade razor market
- Product differentiation in a crowded field
- The Men’s grooming space in 2022
- Iterating a hero product vs expanding verticals
- Solving specific problems for skeptical customers
- How to educate your customers about why they want your product
- Copywriting’s job in a saturated market
- Patrick’s #1 piece of advice: invest in your relationships and let them take time
Patrick’s Linkedin: https://www.linkedin.com/in/coddou
🛶 Patrick’s Twitter: https://twitter.com/soundslikecanoe
➡️ Building Blocks website: bbclass.co
🍍Jason’s twitter: https://twitter.com/EggrolI
Sign up for Jason's weekly newsletter: http://news.bbclass.co
Ep. 34 How House Of Léon is Reshaping the Luxury Furniture Industry
Ecommerce Building Blocks
09/07/22 • 19 min
Steven and Jordan Neman started House of Léon as a DTC business that only the brave would attempt: furniture. Massive, bulky, made to order, and expensive, how could they apply DTC building blocks to something so far outside of the box? In this episode, Jason talks with Steven about how they got started and what they are learning along the way.
Jason and Steven begin by talking about what went into founding House of Léon and how they were able to work around the standard furniture manufacturing conventions that guarantee that almost everyone is paying the same prices for mostly identical pieces, no matter the branding. Instead Steven and his brother Jordan began by designing one-of-a-kind pieces and then found someone who would make them to order, always putting their vision first. Of course, the brand has only existed since 2021, so there have been lots of learning along the way - Jason and Steven get into what it takes to manage inventory when it is so large in size, how to manage it by doing market research ahead of time, and what Jason wishes he had learned when he was at the beginning of his founders journey.
Topics Discussed:
- Jason’s 56 page deck for ecommerce founders
- What changes for companies based on the size of what they sell - from tiny false eyelashes to sectional sofas
- House of Léon’s founder story
- How House of Léon was able to upended manufacturing’s hold on furniture pricing
- How House of Léon stands out: quality materials and excellent design
- How to avoid making products your customers don’t want
- Listening to your customers to make production choices
- Different inventory problems: overstock and stockout
- Different inventory solutions: conservative ordering and demand prediction
- Jason’s take on hiring early in the business life cycle
➡️ Building Blocks website: bbclass.co
🍍Jason’s twitter: https://twitter.com/EggrolI
Sign up for Jason's weekly newsletter: http://news.bbclass.co
Steven’s LinkedIn: https://www.linkedin.com/in/steven-neman-93625488/
House of Leon instagram: https://www.instagram.com/houseofleon/
Ep. 19 Lindsay McCormick from Bite on Going Viral with Mission Driven Branding
Ecommerce Building Blocks
06/01/22 • 28 min
Jason invited Lindsay McCormick onto the podcast to tell the story of founding Bite, a company she started to make personal care more environmentally friendly by getting toothpaste tubes out of the oceans. Lindsay had to lay the groundwork from manufacturing to supply chain to customer education ahead of any success and it paid off when Bite went viral on Facebook in 2018. Listen ahead for her wisdom on what a thriving, mission driven company looks like and how she continues to expand the company’s offerings and revenue.
On this week’s episode of Ecommerce Building Blocks, Jason sits down with Lindsay McCormick, founder and CEO of Bite (Because It’s The Earth) a sustainable personal care brand that started by taking toothpaste out of the tube and putting it into tiny capsules. The word sustainable can be a catchall, so Jason and Lindsay spend some time talking about what being a truly sustainable brand means at Bite, from the mission, product materials, operations, supply chain and education. Any mission driven brand needs to be able to take complex, nuanced information and to break it down in a way that customers will understand and relate to. Lindsay outlines the ways Bite tackles messaging on various platforms, and who the brand focuses their most energy on. She shares the challenges of designing carbon neutral and plastic free packaging and shipping in an environmentally friendly way. Bite isn’t the same price as a tube of toothpaste from the pharmacy shelf and Lindsay provides insights into successfully communicating the cost of being environmentally friendly so that her customers can make the choice to pay a premium for Bite’s products. This leads Lindsay and Jason to agree that understanding customers in terms of their priorities and reaching them at the level they are at is always the key to successful branding. Finally, Jason and Lindsay talk briefly about the attention economy and how the most successful companies can make pivots in spreading their message across all communication channels.
Episode links:
Bite: trybite.com
Lindsay’s Twitter: https://twitter.com/lindsaymc
Lindsay’s LinkedIn: https://www.linkedin.com/in/lindsay-mccormick-39188521/
Carbon Fund: https://carbonfund.org/
➡️ Building Blocks website: bbclass.co
🍍Jason’s twitter: https://twitter.com/EggrolI
Sign up for Jason's weekly newsletter: http://news.bbclass.co
This episode is sponsored by Varos. Get started for free by typing WONG into the referral field at https://www.varos.com/
Ep. 14 Jon MacDonald's CRO Starter Pack
Ecommerce Building Blocks
04/27/22 • 27 min
Jon MacDonald is one of the world’s top CRO experts and he just came out with a book outlining the principles that have allowed him to lead brands like Nike and Adobe success and longevity. In this conversation with Jason, he breaks down some of the laws of Conversion Rate Optimization with advice for how any company can use data to increase customer retention.
In this episode Jason asks Jon MacDonald, the President and Founder of The Good - a CRO firm - about the CRO principles that have led him to success. First Jon addresses the idea of small improvements: if you are trying to increase conversions, the best place to focus is the top 10%. Then he lists some common misconceptions about CRO that he has seen over and over again in the last decade - and how to properly approach them. CRO does require some specialization, so John tells Jason his best practices for building a team that can combine data analytics, creative and marketing seamlessly and he also gives advice to the businesses out there who might not yet be at the stage where having a whole CRO team is affordable. Finally, he gives a great step-by-step run down of how to gather information from customers about what works and what doesn’t in your store, and how to use that information wisely to give your brand longevity and to keep your customers coming back.
Jon’s book: https://thegood.com/books/
Jon’s twitter: http://www.twitter.com/jonmacdonald
➡️ Building Blocks website: bbclass.co
🍍Jason’s twitter: https://twitter.com/EggrolI
Sign up for Jason's weekly newsletter: http://news.bbclass.co
Ep. 28 Creating a Multi-Million Dollar Brand as a Social Media Dog Influencer
Ecommerce Building Blocks
08/03/22 • 21 min
Bryan Reisberg founded his dog backpack company, Little Chonk, after his beloved Corgi, Maxine, had amassed a huge following on Instagram and TikTok, from being shown getting carried around in modified backpacks all over the New York City subway. Jason talks with him about the dog backpack community and what it’s like to go into business after you are already an influencer.
In this week’s episode of Ecommerce Building Blocks, Jason talks with Bryan Reisberg about his journey from proud dog owner to successful pet backpack entrepreneur. Using only unpaid social media, Bryan successfully sold out of his prototype in 4 minutes and has continued to perfect his design and to expand his inventory (and Maxine’s following) over the 10 months since his company launched. Bryan’s marketing stack demonstrates that having an enthusiastic following and an engaged community always wins over ad-spend.
Topics Discussed:
- The expansion of TikTok during the Covid-19 pandemic
- How the TikTok algorithm rewards niche material
- Using each social media platform for what it is capable of doing
- How Bryan’s viral content lead to product development and not the other way around
- Steps to pulling together a company from hiring designers to creating an advisory board
- Why responding personally to customers is important
- How drumming up excitement takes constant connection with your audience
➡️ Building Blocks website: bbclass.co
Jason’s twitter: https://twitter.com/Eggroli
Sign up for Jason's weekly newsletter: http://news.bbclass.co
Little Chonk’s TikTok: https://www.tiktok.com/@heylittlechonk
Bryan’s LinkedIn: https://www.linkedin.com/in/bryanreisberg/
Ep. 35 Aishwarya Iyer from Brightland on Finding her Brand’s Superpower and Creating a Cult Product
Ecommerce Building Blocks
09/14/22 • 26 min
Brightland might be the first sustainably sourced DTC olive oil company to exist, and it has achieved cult-status for its freshness, its colorful and beautifully designed bottles, and its personal touch. All of this is thanks to Brightland’s founder, Aishwarya Iyer, who joins us this week to share her story, and some tips for finding your own success story.
It often seems like crossing the distance between an idea and its execution is impossible, especially when you have a product in mind but no clue where to start. In this episode of Ecommerce Building Blocks, Jason wants to find out from Aishwarya Iyer how she went from corporate communications to founding Brightland, the much-heralded sustainably sourced California olive oil company. Aishwarya eschewed the typical marketing tricks used by DTC founders and chose to lean into her skill set. She focused on what she could do, and on how she could educate herself in areas where she needed to learn making every step of the production process into something personal and meaningful.
Topics Discussed:
-The difference between product affinity and brand affinity, and why it matters for your marketing strategy
-How Aishwarya Iyer got the idea for Brightland
-Her thought process in telling the story of Brightland
-Why she began with PR and Communications instead of branding
-How Aishwarya Iyer legitimized her product even without a background in food
-Using your superpowers as your marketing compass
-The preparation that went into creating Brightland’s supply chain: olive education, establishing relationships with farmers, creating packaging
-How packaging and shipping are intertwined, and how to prepare for common pitfalls
-How to use DTC’s major communication advantage when you experience delays
-What makes a cult favorite?
-How Brightland takes their customers on the journey with them, and why that is so valuable.
-Aishwarya Iyer’s if she could do it all over again advice to herself as a young entrepreneur
➡️ Building Blocks website: bbclass.co
🍍Jason’s twitter: https://twitter.com/EggrolI
Sign up for Jason's weekly newsletter: http://news.bbclass.co
Brightland: https://brightland.co/
Aishwarya’s Twitter: https://twitter.com/aishwarya228
Aishwarya’s LinkedIn: https://www.linkedin.com/in/aishwarya-iyer-44112a19a
Ep. 36 Okay Sis’s Mady Maio on Why Founders HAVE to Prioritize Mental Health
Ecommerce Building Blocks
09/21/22 • 23 min
In this episode of Ecommerce Building Blocks, Jason is joined by Mady Maio, host of the popular business and lifestyle podcast Okay Sis and co-founder of the travel recommendation app Camber. Jason and Mady talk about mental health for founders and entrepreneurs: why it’s so important and what all of us can do to make sure we use our well-being to show up for the projects we love and ourselves every day.
Jason and Mady start their conversation by talking about the particular challenges that face female founders and entrepreneurs, and why preparing mentally and emotionally is crucial to balance and success. Mady shares what self-care looks like (NOT bubble baths) for her and how this plays into her definition of success. In the second half of the episode, she and Jason talk about Camber app, what it has to offer, and how Mady has navigated her relationship with her co-founder through inventing, building, and finding investors for this project.
Topics Discussed:
Female founders / female entrepreneurs
Mental health in business and entrepreneurship
Building an emotionally supportive professional network
The most common hardship facing female entrepreneurs
The emotional side of business
Designing practical, impactful self-care routines
How hustle culture prevents us from showing up at our best
Camber App
Expectations for founders in 2022
Working with a co-founder and loving it
Okay Sis podcast: https://linktr.ee/okaysis
Mady’s Twitter: https://twitter.com/madyrosemaio?lang=en
Mady’s TikTok: @madymaio
➡️ Building Blocks website: bbclass.co 🍍
Jason’s twitter: https://twitter.com/EggrolI
Sign up for Jason's weekly newsletter: http://news.bbclass.co
Ep. 30 A Homemade Soy Candle Company’s Slow Burn to 7 Figures Through Storytelling & Community
Ecommerce Building Blocks
08/10/22 • 24 min
Alicia Reisinger started Wax Buffalo Soy Candles out of her home and grew her business to be both a hub of community in her brick and mortar flagship store as well as a thriving DTC online business. In her seven years as a business owner, Alicia has defined her company through her willingness to be vulnerable and to share her story each step of the way, and it has paid off emotionally and financially. Here, she shares her story with Jason, talks about her community building approach and gets deep into 21st century content strategy.
Jason invited Alicia Reisinger onto Ecommerce Building Blocks to showcase an entrepreneur who is both a working mom, and who didn’t use the typical steps that many Ecommerce founders use to get their product out into the world. Alicia started extremely local, and still uses her local community as a foundation for her entire business. Having this home base allowed Wax Buffalo to grow at a slow and steady pace. This episode covers the intangible factors that go into how entrepreneurs scale their business, and Alicia’s journey as a storyteller, mom, and business founder. With a surprise detour to Google’s content strategy pyramid, Alicia and Jason conclude their conversation with Alicia sharing her most important lesson as a business owner.
Topics Discussed
-Wax Buffalo’s founding ethos and story from spending 100 on candle supplies to millions in revenue
-The toxic history of candles
-Why founders should think about the life they want when making business decisions
-Building a strong business foundation by growing slowly
-What it took for Wax Buffalo to build their community
-Is vulnerability a good content strategy?
-Jason’s TikTok 101 for businesses who haven’t joined yet
-The 3H approach to content
-Wax Buffalo’s middle path approach to making big decisions and long-term plans
Wax Buffalo: https://www.instagram.com/waxbuffalo/?hl=en
Alicia’s LinkedIn: https://www.linkedin.com/in/alicia-reisinger/
➡️ Building Blocks website: bbclass.co
🍍Jason’s twitter: https://twitter.com/EggrolI
Sign up for Jason's weekly newsletter: http://news.bbclass.co
Ep. 31 How Gefen Skolnick’s Independent, Learning First Business Model Rocketed Couplet Coffee to Success in One Year
Ecommerce Building Blocks
08/17/22 • 28 min
By the time Gefen Skolnick finished college she had already dipped her toes into the world of venture capital, and was well on her way to a tech career in Silicon Valley. But in 2021 she put down the laptop, founded Couplet Coffee, and became an immediately successful CPG entrepreneur. A year later, Couplet is wildly successful in both online DTC and on retail shelves and Gefen is exploring what it means to grow a business intelligently and intentionally, all while having fun and enjoying great coffee.
In this episode of Ecommerce Building Blocks, Jason picks Gefen Skolnick’s brain about why she founded Couplet, how she broke into the saturated coffee market, why package design and inclusivity go hand-in-hand, breaking into wholesale, and tips for founders who are looking for creative ways to self-fund. The most important takeaway from this wide-ranging interview is that Gefen figured out early on how to think in ways that work for her business. She asks a lot of questions, gathers tons of information, and then makes decisions for what works best for her bottom line. Listen ahead for inspiration and new perspectives on marketing, sales, growth, and more.
Topics Discussed:
-Couplet Coffee’s founding story
-Breaking into the saturated world of specialty coffee
-How Gefen decided what kind of product she wanted to sell
-The open space Gefen saw in the coffee market and how she filled it
-Why packaging design is half the battle in some markets
-How taking her time and asking questions influenced Gefen’s business plan
-The way Gefen approaches growth - in advertising budgets, sales, and seeking funding
-How wholesale can stabilize revenue
-Intelligent growth
Gefen's LinkedIn: https://www.linkedin.com/in/gefenskolnick
Gefen's Twitter: https://twitter.com/chiefgayofficer
➡️ Building Blocks website: bbclass.co
🍍Jason’s twitter: https://twitter.com/EggrolI
Sign up for Jason's weekly newsletter: http://news.bbclass.co
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FAQ
How many episodes does Ecommerce Building Blocks have?
Ecommerce Building Blocks currently has 36 episodes available.
What topics does Ecommerce Building Blocks cover?
The podcast is about Entrepreneurship, Podcasts and Business.
What is the most popular episode on Ecommerce Building Blocks?
The episode title 'Ep. 25 Get Your Influencer Outreach Right with Kynship’s Cody Wittick' is the most popular.
What is the average episode length on Ecommerce Building Blocks?
The average episode length on Ecommerce Building Blocks is 26 minutes.
How often are episodes of Ecommerce Building Blocks released?
Episodes of Ecommerce Building Blocks are typically released every 7 days.
When was the first episode of Ecommerce Building Blocks?
The first episode of Ecommerce Building Blocks was released on Feb 10, 2022.
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