Navigating the Identity Crisis in the CPA Profession

04/22/24 • 60 min

Earmark Podcast | Earn Free Accounting CPE

The CPA profession faces an identity crisis, with challenges in the candidate pipeline, non-attest services' role, and CPE's effectiveness. This webinar explores the impact of the fifth-year requirement, the value of consulting services, the need for engaging CPE, and the use of the CPA designation in non-traditional roles. Join our expert panel as we discuss solutions to navigate the profession's challenges and opportunities and redefine the CPA identity in an ever-changing landscape.

(This episode originally aired on April 9, 2024 on Earmark Webinars+)

Sponsor
ShareFile - https://earmarkcpe.promo/sharefile

Chapters

(01:11) - Exploring the CPA Identity Crisis
(03:10) - Challenges in the CPA Profession: Enrollment Decline and Talent Shortage
(05:19) - Rethinking Education and Work Experience in Accounting
(08:16) - The Future of Accounting: Automation, Advisory Services, and the CPA Role
(10:01) - The Split Between Audit and Advisory Services in Accounting Firms
(12:22) - Addressing the Pipeline Problem and Work Culture in Accounting Firms
(29:51) - Reimagining the CPA Profession and Certification
(32:35) - Exploring the Work-Life Balance in Accounting
(33:19) - Engaging with Live Stream Viewers and Discussing Regulatory Solutions
(33:40) - The Debate on Auditor Work Hours and Firm Practices
(34:38) - CBIZ's Unique Position in the Professional Services Industry
(35:46) - The Role of Regulators and Proposals for Reform
(36:53) - The Case for Government-Run Audits
(37:30) - Rethinking Overtime and Compensation in Accounting
(51:40) - Addressing the CPA Identity Crisis and Recommendations
(57:47) - Concluding Remarks and Future Directions

Sign up to get free CPE for listening to this podcast

https://earmarkcpe.com

Download the Earmark CPE App
Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728

Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app

Connect with Our Guests

David Bergstein, CPA, CITP, CGMA
LinkedIn: https://www.linkedin.com/in/davidbergstein/

Steven Sacks, CPA, CGMA, ABC
LinkedIn: https://www.linkedin.com/in/stevenesacks/

Connect with Blake Oliver, CPA

LinkedIn: https://www.linkedin.com/in/blaketoliver
Twitter: https://twitter.com/blaketoliver/

(This episode originally aired on April 9, 2024 on Earmark Webinars+)

Sponsor
ShareFile - https://earmarkcpe.promo/sharefile

Chapters

(01:11) - Exploring the CPA Identity Crisis
(03:10) - Challenges in the CPA Profession: Enrollment Decline and Talent Shortage
(05:19) - Rethinking Education and Work Experience in Accounting
(08:16) - The Future of Accounting: Automation, Advisory Services, and the CPA Role
(10:01) - The Split Between Audit and Advisory Services in Accounting Firms
(12:22) - Addressing the Pipeline Problem and Work Culture in Accounting Firms
(29:51) - Reimagining the CPA Profession and Certification
(32:35) - Exploring the Work-Life Balance in Accounting
(33:19) - Engaging with Live Stream Viewers and Discussing Regulatory Solutions
(33:40) - The Debate on Auditor Work Hours and Firm Practices
(34:38) - CBIZ's Unique Position in the Professional Services Industry
(35:46) - The Role of Regulators and Proposals for Reform
(36:53) - The Case for Government-Run Audits
(37:30) - Rethinking Overtime and Compensation in Accounting
(51:40) - Addressing the CPA Identity Crisis and Recommendations
(57:47) - Concluding Remarks and Future Directions

Sign up to get free CPE for listening to this podcast

https://earmarkcpe.com

Download the Earmark CPE App
Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728

Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app

Connect with Our Guests

David Bergstein, CPA, CITP, CGMA
LinkedIn: https://www.linkedin.com/in/davidbergstein/

Steven Sacks, CPA, CGMA, ABC
LinkedIn: https://www.linkedin.com/in/stevenesacks/

Connect with Blake Oliver, CPA

LinkedIn: https://www.linkedin.com/in/blaketoliver
Twitter: https://twitter.com/blaketoliver/

Previous Episode

Making Audit Matter Again: The Future of Assurance

Audit is at a crossroads. Commoditization and compliance mentalities have diminished its value. Now, auditors face an existential crisis. How can assurance stay relevant? Join Alan Anderson and Blake Oliver as they tackle pressing questions on audit's failure to innovate and chart a new direction focused on value-added assurance. You’ll get a dynamic diagnosis of threats plus practical ideas to transform the profession before external forces make change urgent. Discover what’s at stake if audit no longer matters and how leadership today can write a better tomorrow.

(This episode originally aired on February 28, 2024 on Earmark Webinars+)

Sponsor
Client Hub - https://earmarkcpe.promo/clienthub

Chapters

(00:00) - EAP 66
(01:57) - The Crossroads of Auditing: Challenges and Innovations
(03:21) - Embracing Technology: The Future of Efficient Auditing
(06:26) - Redefining the Audit Process: Closing the Expectation Gap
(15:24) - Understanding Business Through Audits: The Value of Insight
(27:38) - The Commoditization of Audits: A Call for Change
(31:41) - Exploring the Flexibility in Auditing Standards
(32:19) - The Shift Towards a More Rules-Based Approach
(32:55) - The Impact of Standardized Methodologies on Auditing
(33:48) - Revitalizing Auditing: Injecting Fun and Quality
(36:16) - Addressing the Pipeline Issue: Making Auditing Appealing
(41:04) - The Importance of Planning in Auditing
(46:19) - Challenging the Billable Hours Model
(50:53) - Leveraging Technology to Transform Auditing
(52:38) - Concluding Remarks and Resources

Sign up to get free CPE for listening to this podcast

https://earmarkcpe.com

Download the Earmark CPE App
Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728

Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app

Connect with Our Guest, Alan Anderson

Website: https://www.accountabilityplus.com/
LinkedIn: https://www.linkedin.com/in/alan-anderson-0ab74227/

Connect with Blake Oliver, CPA

LinkedIn: https://www.linkedin.com/in/blaketoliver
Twitter: https://twitter.com/blaketoliver/

Next Episode

The 5 Apps You Need In Your Accounting Firm

In an era where the right software can make or break your accounting firm, choosing the right apps is essential. In this webinar, Blake Oliver, CPA, draws on his experience as a firm founder to guide you through the essential software that will streamline your operations, upgrade your client experience, and drive future growth. This session is designed to cut through the clutter of the ever-expanding app marketplace, providing you with a curated list of applications indispensable for modern accounting practices. Join us to discover how these apps can streamline your workflows, enhance your service delivery, and set your firm on a path to success.

(Originally recorded on March 6, 2024, on Earmark Webinars+)

Sponsor
Client Hub - https://earmarkcpe.promo/clienthub

Chapters