Ep 490: Meta’s New Advantage+ Update: What It Means for Advertisers & How to Win | AKNF

03/14/25 • 27 min

Subscribe to DTC Newsletter - https://dtcnews.link/signup

🚨 Meta just updated Advantage+ campaigns – what does this mean for DTC brands? 🚨

Advantage+ has been Meta’s push toward AI-driven ad automation, but with new updates rolling out, advertisers need to adjust their strategies to stay ahead.

On this episode of the DTC Podcast, we sit down with Pilothouse's Meta ads expert Taylor Cain to break down what’s changing, what’s staying the same, and the best strategies to maximize Advantage+ performance.

What You’ll Learn:

📊 The Key Changes in Meta’s Latest Advantage+ Update

🔎 How to Analyze Audience Segments to See Where Your Budget is Really Going

🎯 Cost Caps & Bidding Strategies That Still Work in an AI-Driven Ad System

📢 Creative & Landing Page Best Practices for Higher ROAS

🚀 How to Blend Advantage+ With Business-As-Usual Campaigns for More Control

Meta is simplifying the ad-buying process, but are these changes actually better for advertisers? Tune in to learn how to stay in control, optimize your spend, and scale smarter.

🎧 Listen now and stay ahead of Meta’s evolving ad system!

Timestamps:

00:00 – Meta’s latest Advantage Plus updates

02:10 – Why Meta is removing customer caps

04:45 – How Advantage Plus impacts ad performance

07:30 – Best practices for structuring campaigns

10:15 – Creative strategy and audience segmentation

13:00 – The role of cost caps in Meta ads

15:45 – Social proof and Advantage Plus benefits

18:30 – Using landing pages effectively in Meta campaigns

21:20 – Future of business-as-usual campaigns vs. Advantage Plus

Hashtags:

#MetaAds #FacebookAds #AdvantagePlus #DigitalMarketing #Ecommerce #PerformanceMarketing #PaidSocial #AdvertisingTips #SocialMediaMarketing #AdStrategy

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup

🚨 Meta just updated Advantage+ campaigns – what does this mean for DTC brands? 🚨

Advantage+ has been Meta’s push toward AI-driven ad automation, but with new updates rolling out, advertisers need to adjust their strategies to stay ahead.

What You’ll Learn:

📊 The Key Changes in Meta’s Latest Advantage+ Update

🔎 How to Analyze Audience Segments to See Where Your Budget is Really Going

🎯 Cost Caps & Bidding Strategies That Still Work in an AI-Driven Ad System

📢 Creative & Landing Page Best Practices for Higher ROAS

🚀 How to Blend Advantage+ With Business-As-Usual Campaigns for More Control

Meta is simplifying the ad-buying process, but are these changes actually better for advertisers? Tune in to learn how to stay in control, optimize your spend, and scale smarter.

🎧 Listen now and stay ahead of Meta’s evolving ad system!

Timestamps:

00:00 – Meta’s latest Advantage Plus updates

02:10 – Why Meta is removing customer caps

04:45 – How Advantage Plus impacts ad performance

07:30 – Best practices for structuring campaigns

10:15 – Creative strategy and audience segmentation

13:00 – The role of cost caps in Meta ads

15:45 – Social proof and Advantage Plus benefits

18:30 – Using landing pages effectively in Meta campaigns

21:20 – Future of business-as-usual campaigns vs. Advantage Plus

Hashtags:

#MetaAds #FacebookAds #AdvantagePlus #DigitalMarketing #Ecommerce #PerformanceMarketing #PaidSocial #AdvertisingTips #SocialMediaMarketing #AdStrategy

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Watch this interview on YouTube - https://dtcnews.link/video

Previous Episode

Bonus: The Smartest SMS Marketing Strategies for Shopify Brands with Postscript

Subscribe to DTC Newsletter - https://dtcnews.link/signup

SMS marketing is one of the most profitable yet underutilized channels in DTC. But too many brands either under-send out of fear or over-send without strategy. On this episode of the DTC Podcast, Postscript’s Sam Melnick joins us to share how AI, segmentation, and conversational commerce are reshaping SMS into a true revenue-driving channel.

Find out more about Postscript here: https://postscript.io/

In this episode, you’ll learn:

The biggest mistakes brands make with SMS & how to fix them

AI-powered SMS: How real-time message optimization drives a 20% revenue lift

Segmentation strategies that maximize retention & conversions

How leading brands like Jones Road Beauty personalize SMS at scale

Why SMS is outperforming email for many brands on peak sales days

The future of AI-driven SMS—including Postscript’s new “Shopper” AI agent

If you’re serious about SMS as a revenue channel, this episode packed with actionable insights is a must-listen.

Timestamps:

00:00 - Why SMS is the next must-have owned channel

02:00 - The biggest SMS mistakes brands make

04:30 - Smart segmentation strategies for SMS

07:00 - How Jones Road Beauty personalizes SMS at scale

09:30 - AI-driven SMS optimization and testing

12:00 - Scaling conversational commerce with AI

15:00 - SMS vs. email: key differences and advantages

18:30 - Maximizing revenue with product drops and urgency

21:00 - SMS deliverability, compliance, and industry trends

24:00 - Why best-in-class SMS solutions outperform all-in-one platforms

27:00 - Postscript’s AI and product innovation roadmap

Hashtags:

#SMSMarketing #EcommerceGrowth #DTCBrands #MarketingStrategy #AIinMarketing #ShopifyBrands #RetentionMarketing #ConversationalCommerce #Postscript #DTCpodcast #TextMarketing #MarketingAutomation #CustomerEngagement

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Watch this interview on YouTube - https://dtcnews.link/video

Next Episode

Ep 491: Scaling to $1B While Spending Just 5% on Ads – The Simple Modern Playbook

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Many if not most eCommerce brands spend 15-20% of revenue on advertising—Simple Modern? Just 5%.

So how did they become a category leader in drinkware, dominate Amazon, and land major retail deals with Target?

In this episode, Bryan Porter, Co-founder & Chief E-commerce Officer of Simple Modern, breaks down their low-ad spend, high-efficiency growth strategy and why focusing on brand trust, product variety, and Amazon SEO led to 50M+ products sold.

What You'll Learn:

✅ The Amazon playbook that helped them win top search rankings.

✅ Why they only spend 5% of revenue on ads—and how they drive organic growth.

✅ How they expanded from Amazon to Target without traditional advertising.

✅ Why TikTok virality boosted Amazon sales more than TikTok Shop itself.

✅ How launching an electrolyte brand (Trevi) creates long-term customer retention.

One Big Idea:

👉 Customer trust and organic search matter more than ad spend.

This is a must-listen for brand builders who want sustainable, profitable growth.

🎧 Listen now!

Timestamps

00:00 - Simple Modern’s early growth on Amazon