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Goodpods has curated a list of the 10 best DTC Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to DTC Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite DTC Podcast episode by adding your comments to the episode page.
Ep 419: Google Ads Brand Bidding Do's and Don'ts with Dougie from Pilothouse's Google Team | AKNF
DTC Podcast
07/05/24 • 26 min
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Hello and welcome to the DTC Podcast! Today, we have Dougie from Pilothouse, our Google Team Lead, to dive into a topic that's crucial for optimizing your Google Ads strategy: branded search. We'll uncover the do's and don'ts of managing branded search campaigns to maximize incrementality and ROI.
Key Takeaways:
- Incrementality Analysis: Learn how to determine the true value of branded search traffic.
- Segmentation Strategies: Discover why and how to segment branded search from non-branded search campaigns.
- Competitor Insights: Understand when and how to bid on competitor brand terms effectively.
This episode is packed with tactical insights to refine your Google Ads strategy and make the most of your branded search spend. Don't miss Dougie's expert advice on Google Ads.
Timestamps:
00:00 - Introduction and Overview
02:00 - Importance of Separate Targets for Branded Shopping and Branded Search
04:30 - Understanding Incrementality in Branded Traffic
06:45 - Segmenting Branded Traffic and Optimizing CPC
09:00 - Handling Competitor Bidding on Branded Terms
11:30 - The Role of Ad Copy and Landing Pages in Branded Campaigns
14:00 - Balancing Brand Spend and Non-Brand Spend
18:30 - Case Studies and Real-World Examples
21:00 - The Impact of Competitor Bidding and Manual vs. Automated Bidding
23:30 - Closing Thoughts and Hockey Discussion
Hashtags:
#BrandBidding #DigitalMarketing #GoogleAds #BrandedSearch #Pilothouse #AllKillerNoFiller #DTCpodcast #MarketingTips #ROAS #Ecommerce #InfluencerMarketing #SEO #MarketingStrategy #HockeyTalk
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12/30/24 • 31 min
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Welcome to the DTC Podcast! This episode dives into the entrepreneurial journey of Ludo, founder of FoxFold. Ludo’s company is disrupting the $30B toilet paper industry with innovative dispensers and interfolded toilet paper that reduce waste and cut costs for hotels.
Key Insights:
Cost Savings: FoxFold dispensers reduce toilet paper usage by 40%, solving inefficiencies for hotels.
Dual Product Innovation: The patented dispenser works seamlessly with paper refills, creating a unique ecosystem.
Sustainability Focus: Bamboo-based paper and plastic-free packaging appeal to eco-conscious businesses.
B2B Strategy: Focusing on hotels for rapid scale and strategic partnerships has driven FoxFold's growth.
FoxFold has quickly gained traction with 5,000 bathrooms installed in just months and aims to redefine bathroom essentials in the hospitality sector.
Timestamps:
00:00 Intro: Reinventing Toilet Paper with Foxfold
02:00 Inspiration Behind Foxfold’s Unique Design
05:00 Tackling Sustainability and Cost in Hospitality
08:00 Developing the Dispenser and Paper Prototypes
12:00 Building a Go-to-Market Strategy for B2B
17:00 The Role of Trade Shows and Strategic Partnerships
22:00 Branding and The Story Behind Foxfold
26:00 Lessons Learned: Innovation and Speed to Market
29:00 Patents, Trademarks, and Navigating Copycats
30:00 Closing Thoughts: The Foxfold Vision
Hashtags
#Foxfold #DTCpodcast #SustainabilityInnovation #BambooToiletPaper #HospitalitySolutions #EcoFriendlyProducts #BathroomInnovation #B2BMarketing #DirectToConsumer #Entrepreneurship
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Michael Fisher, founder of Rotten, discusses his journey of creating a better-for-you candy brand that still tastes delicious. He shares his inspiration for starting Rotten, the challenges of getting the product to market, and the importance of meeting and exceeding customer expectations. Fisher also talks about the reformulation of the product and the focus on texture and sourness. He discusses the go-to-market strategy, including a new content series called Grubs, Gizzards, and Goo, and a free trial program. Fisher envisions Rotten being available everywhere in the US and paving the way for better-for-you products that are still cool.
Takeaways
Rotten was created to provide a better-for-you candy option that still tastes delicious.
The brand focuses on meeting and exceeding customer expectations, particularly in terms of taste and branding.
The reformulation of the product was driven by customer feedback and the desire to create a more classic gummy texture and increased sourness.
The go-to-market strategy includes a new content series called Grubs, Gizzards, and Goo, and a free trial program to attract and engage customers.
Rotten aims to be available everywhere in the US and to redefine the perception of better-for-you products as cool and appealing.
Keywords
Rotten, candy, better-for-you, taste, branding, reformulation, go-to-market strategy, content series, free trial program, retail, Amazon, profitability, future goals
Timestamps:
00:00 - Introduction and Michael Fisher's Vision for Rotten
02:00 - Understanding the Market Need for Better-For-You Candy
04:30 - Overcoming Manufacturing Challenges and Product Development
07:00 - The Impact of Allulose and Other Ingredients
10:00 - The Decision to Reformulate and Improve Texture and Sourness
12:30 - Go-To-Market Strategy and Creative Content Series
15:00 - Retail Partnerships and Expansion Plans
17:00 - Engaging Customers with Unique Marketing Initiatives
19:30 - The Importance of Authenticity in Branding
22:00 - Launching on Amazon and Omni-Channel Strategies
25:00 - Long-Term Goals and Vision for Rotten
Hashtags:
#CandyIndustry #BetterForYou #SourGummies #DTCPodcast #RottenCandy #MichaelFisher #HealthierCandy #NostalgicBranding #FoodInnovation #Entrepreneurship #GoToMarketStrategy #ContentMarketing #RetailExpansion #AmazonLaunch #SustainableBusiness #FoodScience #MarketingStrategy #ConsumerTrends #StartupSuccess #HealthyLifestyle
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04/19/24 • 27 min
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In this conversation, Eric and Avery discuss the importance of understanding your audience and tailoring your marketing efforts to reach them effectively. They emphasize the need to avoid delusions about who your audience is and instead focus on the data and research to determine their true preferences and behaviors. Avery shares examples of brands that had misconceptions about their audience and how they adjusted their strategies based on data and insights. They also discuss the role of creativity in targeting specific audiences and the importance of authenticity in marketing. The conversation touches on the influence of social media platforms like TikTok and the upcoming US election on advertising strategies.
Keywords audience, marketing, data, research, branding, delusion, targeting, authenticity, social media, TikTok, US election
Takeaways
Understanding your audience is crucial for effective marketing.
Avoid delusions about who your audience is and rely on data and research to determine their preferences and behaviors.
Tailor your marketing efforts to address the pain points and interests of your target audience.
Authenticity is key in connecting with your audience and building brand loyalty.
Social media platforms like TikTok have a significant influence on consumer behavior and advertising strategies.
The upcoming US election will impact advertising costs and regulations.
Timestamps:
00:00 - Introduction
02:00 - The Power of Micro-Influencers in Advertising
05:40 - How Audience Misconceptions Affect Brand Strategy
08:00 - The Importance of Data in Audience Analysis
12:30 - Adapting Marketing Strategies to Audience Insights
17:20 - Leveraging Cultural Trends in Marketing: The Beyonce Example
Hashtags:
#DigitalMarketing #AudienceTargeting #BrandStrategy #DTCpodcast #SocialMediaMarketing #AdvertisingTips #MarketingInsights #Ecommerce #ContentMarketing
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In this episode, we sit down with Nick Saltarelli, co-founder of Mid-Day Squares — one of the most disruptive brands in functional CPG. Nick dives deep into how they broke a Costco sales record, built a new refrigerated snack category in mass retail, and fought margin collapse during a global cocoa crisis.
🔑 In this episode, you'll learn:
How Mid-Day Squares turned 13-day roadshows into viral brand moments
The radical way they use Bitcoin and WhatsApp to source cocoa and slash costs by 35%
Why ChatGPT is now a core operational layer in their business
The book that changed Nick’s thinking about retention and customer acquisition forever
What it really takes to scale a manufacturing operation to serve Costco and the U.S. market
This is a tactical, no-BS episode for operators who want to break molds, not just grow linearly.
Timestamps
00:00 - How Bitcoin Supercharged Mid-Day Squares’ Supply Chain
02:00 - Breaking Costco Records With Community-Powered Roadshows
06:00 - Creating a New Product Category in Costco's Refrigerated Section
08:00 - Cocoa Crisis and Vertical Supply Chain Innovation
12:00 - Using WhatsApp and Bitcoin to Revolutionize Global Sourcing
16:00 - Why Mid-Day Squares Doesn’t Hold Bitcoin — But Trades With It
20:00 - Scaling Production to Meet Massive Costco Demand
24:00 - Understanding the Global Cocoa Price Surge
28:00 - How AI and ChatGPT Are Embedded Into Daily Operations
32:00 - Breaking DTC Marketing Myths With “How Brands Grow”
Hashtags
#middaySquares #DTCmarketing #CostcoLaunch #BitcoinSupplyChain #CPGfounders #CocoaCrisis #VerticalIntegration #ChatGPTforBusiness #ByronSharp #HowBrandsGrow #DirectToConsumer #AIinCPG #ecommercebrands #scalingstartups #entrepreneurmindset
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03/14/25 • 27 min
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🚨 Meta just updated Advantage+ campaigns – what does this mean for DTC brands? 🚨
Advantage+ has been Meta’s push toward AI-driven ad automation, but with new updates rolling out, advertisers need to adjust their strategies to stay ahead.
On this episode of the DTC Podcast, we sit down with Pilothouse's Meta ads expert Taylor Cain to break down what’s changing, what’s staying the same, and the best strategies to maximize Advantage+ performance.
What You’ll Learn:
📊 The Key Changes in Meta’s Latest Advantage+ Update
🔎 How to Analyze Audience Segments to See Where Your Budget is Really Going
🎯 Cost Caps & Bidding Strategies That Still Work in an AI-Driven Ad System
📢 Creative & Landing Page Best Practices for Higher ROAS
🚀 How to Blend Advantage+ With Business-As-Usual Campaigns for More Control
Meta is simplifying the ad-buying process, but are these changes actually better for advertisers? Tune in to learn how to stay in control, optimize your spend, and scale smarter.
🎧 Listen now and stay ahead of Meta’s evolving ad system!
Timestamps:
00:00 – Meta’s latest Advantage Plus updates
02:10 – Why Meta is removing customer caps
04:45 – How Advantage Plus impacts ad performance
07:30 – Best practices for structuring campaigns
10:15 – Creative strategy and audience segmentation
13:00 – The role of cost caps in Meta ads
15:45 – Social proof and Advantage Plus benefits
18:30 – Using landing pages effectively in Meta campaigns
21:20 – Future of business-as-usual campaigns vs. Advantage Plus
Hashtags:
#MetaAds #FacebookAds #AdvantagePlus #DigitalMarketing #Ecommerce #PerformanceMarketing #PaidSocial #AdvertisingTips #SocialMediaMarketing #AdStrategy
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Hello and welcome to the DTC Podcast!
Today, we're thrilled to have Evan O'Gorman and Braydon Germain from Pilothouse, a leading digital marketing agency. In this episode, we dive deep into the innovative ways Pilothouse is leveraging AI to transform their workflow and ad creation processes.
Key Insights:
Custom GPTs for Efficiency: Evan and Braydon discuss how they've built custom GPTs to act as virtual assistants, managing tasks, referencing meeting notes, and streamlining project management.
Ad Strategy Enhancement: Learn how training GPTs with brand-specific data can revolutionize ad strategy, from copy creation to competitor analysis.
AI Tools in Practice: Discover how tools like Fireflies, Motion, and Photoshop’s generative AI are integrated into Pilothouse's daily operations to enhance productivity and creativity.
Why Listen?
Optimize Your Workflow: Practical insights on using AI to boost productivity and manage tasks more efficiently.
Innovate Your Ad Strategy: Learn how to train AI on your brand for better ad creation and strategic planning.
Stay Ahead with AI Tools: Get inspired by the latest AI tools and techniques transforming digital marketing.
Tune in to explore the future of digital marketing with AI and learn how to implement these cutting-edge strategies in your own business.
Timestamps:
00:00 - Introduction: Exploring AI in Pilothouse's Workflow
04:00 - Enhancing Productivity with AI Tools
08:00 - Leveraging Custom GPTs for Workflow Efficiency
12:00 - Custom GPTs in Ad Creation and Strategy
16:00 - The Impact of AI in Various Fields and Future Prospects
Hashtags:
#AIPodcast #CustomGPT #Pilothouse #ProductivityHacks #AIinMarketing #AdCreation #AIAssistants #FutureOfAI #TechInnovation #ChatGPT #AIProductivity #AIandMarketing #DTCpodcast #ArtificialIntelligence #AItools #MarketingStrategies #ProductivityTips #Automation #DigitalMarketing #TechTrends
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Ep 431: How to Develop Your Own Data-Backed Creative Strategy: A Pilothouse Case Study | AKNF
DTC Podcast
08/16/24 • 37 min
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Hello and welcome to the DTC Podcast. Today, we’re diving deep into creative strategy and media buying with Henry Banfield from Pilothouse, a senior content manager and media buyer. Henry brings a wealth of knowledge on how to effectively use data-driven creative testing to uncover what resonates most with your audience, which is crucial for scaling DTC campaigns.
Follow along visually on:
Case Study: https://www.pilothouse.co/clients-success/growoya
Spotify: https://podcasters.spotify.com/pod/show/dtcpodcast
YouTube: https://www.youtube.com/@DTCPodcast
Why Listen?
Learn the importance of letting your customers' data guide your creative strategy.
Discover how to use seasonal sales periods to test and refine your creative approaches.
Understand how to apply successful creative angles across different ad formats for maximum impact.
Key Insights:
Data-Driven Decisions: Henry explains how using data-backed creative testing allows you to understand what messaging and angles your audience responds to, leading to more effective ad campaigns.
Iterative Testing: Discover the value of continuously testing different angles and refining your approach to build a successful, scalable advertising strategy.
Seasonal Testing: Learn how using periods like Labor Day and Prime Day can be strategic for testing creative approaches before major sales events like Black Friday.
Conclusion: If you're looking to scale your DTC brand and want to understand how to make your creative strategy more effective, this episode is packed with actionable insights.
Timestamps:
0:00 - Introduction & Overview of Creative Strategy
2:30 - Angle Testing: Identifying What Resonates with Your Audience
7:15 - Creative Strategy Insights from the GrowOya Case Study
13:00 - Using Seasonal Sale Periods as Testing Grounds
19:00 - Building Evergreen Creative for Long-Term Success
25:00 - The Role of Animated Explainers in Product Marketing
31:00 - CGC (Content Creator Generated Content) & Final Thoughts
Hashtags:
#CreativeStrategy #DTCPodcast #GrowOya #AngleTesting #DigitalMarketing #ContentMarketing #PilotHouse #BlackFridayStrategy #EvergreenCreative #AnimatedExplainers #MarketingTips #HenryBanfield #EricDyck
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07/31/24 • 38 min
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Hello and welcome to the DTC Podcast! Today, we're joined by Rebecca Zhou and Stephanie from Soft Services, along with John Chao from Tresl Segments.
Soft Services is a rapidly scaling body skincare company that recently expanded from DTC to an omnichannel presence with Sephora. In this episode, we dive into their strategic use of data to drive growth and retention.
Key Takeaways:
Omnichannel Strategy: Learn how Soft Services navigates the complexities of integrating DTC and retail data.
Personalized Marketing: Discover the impact of their unique marketing campaigns, like the surprise spatula initiative.
Data-Driven Decisions: Understand how Trestle's segmentation tools help them make informed business decisions.
Why Listen?
Get insights into advanced data segmentation techniques.
Learn practical strategies for enhancing customer retention.
Understand the importance of sustainable practices in product development.
Timestamps:
00:00 - Introduction: Data-Driven Marketing for DTC Brands
02:00 - Soft Services' Journey and Omnichannel Expansion
06:00 - Leveraging Data for Customer Insights and Retention
12:00 - Optimizing Marketing Strategies with Trestle Segments
18:00 - The Spatula Campaign: Enhancing Customer Experience
25:00 - Conclusion: Future of Data-Driven Marketing for DTC Brands
Hashtags:
#DataDrivenMarketing #DTCBrands #CustomerRetention #MarketingStrategies #SoftServices #Tresl #JohnChao #RebeccaZhou #StephanieDiSturco #EcommerceSuccess #DigitalMarketing #AIinMarketing #CustomerEngagement #BusinessGrowth #MarketingInsights
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Hello and welcome to the DTC Podcast. Today, we have Noah Tucker, the founder of Social Snowball, joining us to discuss innovative affiliate marketing strategies. Social Snowball is revolutionizing how brands leverage word-of-mouth marketing by focusing on modern affiliates, including influencers, creators, and customers.
Start snowballing: https://socialsnowball.io
Key Insights:
Modern vs. Legacy Affiliates: Understanding the evolution of affiliate marketing and why modern affiliates like influencers and creators are more effective.
Customer Referral Programs: How to design customer referral programs that go beyond basic loyalty incentives to drive meaningful revenue.
Manufacturing Virality: Strategic approaches to making content go viral through coordinated influencer efforts.
Tune in to learn how Social Snowball's unique approach to affiliate marketing can help your brand grow by tapping into the power of word-of-mouth.
Timestamps:
00:00 Introduction to Social Snowball with Noah Tucker
02:30 The shift towards influencers becoming affiliates
04:50 The impact of TikTok Shop on influencer marketing
07:15 Word of mouth as the ultimate marketing channel
09:30 Understanding modern affiliates: creators, influencers, ambassadors
12:00 Effective strategies for influencer affiliate partnerships
14:30 Manufacturing virality through branded content
17:00 Successful customer affiliate programs and their impact
19:45 Examples of brands excelling with affiliate strategies
22:30 The role of loyalty programs in affiliate marketing
25:00 Educating customers about affiliate programs
27:30 The future of influencer marketing with AI
Hashtags:
#AffiliateMarketing #InfluencerMarketing #SocialSnowball #DTCPodcast #Ecommerce #DigitalMarketing #CustomerAcquisition #MarketingStrategy #WordOfMouth #TikTokShop #BrandGrowth #MarketingTips
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FAQ
How many episodes does DTC Podcast have?
DTC Podcast currently has 611 episodes available.
What topics does DTC Podcast cover?
The podcast is about Marketing, Podcasts and Business.
What is the most popular episode on DTC Podcast?
The episode title 'Ep 385: Really short form video ads – Why 3-5 second ads are crushing on Meta | AKNF' is the most popular.
What is the average episode length on DTC Podcast?
The average episode length on DTC Podcast is 35 minutes.
How often are episodes of DTC Podcast released?
Episodes of DTC Podcast are typically released every 3 days.
When was the first episode of DTC Podcast?
The first episode of DTC Podcast was released on May 20, 2020.
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