Facebook Shops Is Here And It's Time To Use It If You Are An eCommerce Or DTC Brand

Explicit content warning

05/28/20 • 12 min

In this episode, Jay discusses Facebook’s newest feature, Facebook Shops, and how it will impact eCommerce and influencer marketing.

Facebook has been slowly creeping into the eCommerce world with features like Marketplace and Instagram Shopping. Now they are launching arguably their biggest step into the eCommerce universe, Shops.

It comes at a time when small businesses are reeling due to the COVID-19 pandemic and as Facebook continues to add offerings to help small businesses.

This free feature will allow any brand or business to set up an online storefront on Facebook and Instagram for free, and customize it to their brand.

We’ll discuss the top reasons for why you will want to set up a Facebook Shop. We’ll also dive into what are all of the available features for Facebook Shops.

For more information on this topic, check out:

https://trend.io/blog/facebook-shops

If you’d like to learn more about Trend and our influencer marketing platform for users and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram, LinkedIn, Facebook, and Twitter.

In this episode, Jay discusses Facebook’s newest feature, Facebook Shops, and how it will impact eCommerce and influencer marketing.

It comes at a time when small businesses are reeling due to the COVID-19 pandemic and as Facebook continues to add offerings to help small businesses.

This free feature will allow any brand or business to set up an online storefront on Facebook and Instagram for free, and customize it to their brand.

We’ll discuss the top reasons for why you will want to set up a Facebook Shop. We’ll also dive into what are all of the available features for Facebook Shops.

For more information on this topic, check out:

https://trend.io/blog/facebook-shops

Previous Episode

How to Grow Your Brand Without Facbeook Ads

In this episode, Ramon discusses how brands can still grow without ads, and why it’s important to be not fully reliant on them.

Social ads have become a powerful tool to grow brands.

For many brands, adding a Facebook pixel and creating retargeting campaigns is the next step after building your website.

While this can be an effective way to grow your brand, it’s expensive and puts your business at the mercy of platforms like Facebook.

Positioning yourself as a thought leader, and a master of your space can be a more effective way to grow your business long-term, and build brand value.

Ramon will discuss how you can position yourself as a brand leader and create a brand that consumers keep on coming back to, not just because of Facebook ads.

Next Episode

A Look Inside eCommerce In China (with Qumin CEO Arnold Ma)

In this episode, Jay and Ramon are joined by guest Arnold Ma, CEO and Founder of Qumin.

Quim is a people and experience business focused on China.

With Qumin’s experience in ecommerce and marketing in China, Jay and Ramon join forces with Arnold to discuss why marketing in China is so different than the approach brands take in the US.

eCommerce and influencer marketing has developed very differently in China than it has in the West.

A focus on digital payments, livestream selling, and an increased value on peer opinions are just some of the major differences that exist in China vs the West.

Are these trends that will transfer over to the West, or are there other factors that will create a different evolution of eCommerce here?

We’ll take a look at social commerce in China, and how China’s lack of infrastructure for the desktop-era pushed brands and consumers to mobile.

We’ll also go in-depth on specific campaigns that Arnold and his team have completed, and why they had to take a different approach than what would work in the West.

To learn more about Arnold’s company, Qumin, visit: https://qumin.co.uk/