#348 - Storytelling Across Screens: The New Rules of Brand Building

11/28/24 • 38 min

1 Listener

John Sampogna is the co-founder and CEO of Wondersauce, a modern advertising agency that specializes in brand storytelling, paid media, e-commerce, and digital experiences.

In this episode of DTC Pod, John discusses brand storytelling strategies across all sorts of media channels. He shares insights on crafting impactful campaigns and tips for finding and leveraging undervalued marketing gems like connected TV, static out-of-home, and podcasts.

We explore the importance of understanding target audiences, the 3-3-3 rule for keeping your messaging on point, and finding that sweet spot between top-of-funnel brand-building and lower-funnel performance tactics.

Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.

On this episode of DTC Pod, we cover:
1. Brand Storytelling Strategies
2. Buying and Crafting Campaigns
3. Linear vs Connected TV
4. Audience Understanding
5. 333 Rule for Messaging
6. Advertising Tactics and Budgeting
7. Undervalued Marketing Channels
8. Brand Story vs Product Story

Timestamps
00:00 John Sampogna’s background; Wondersauce vision
03:54 Serving Fortune 1000 businesses and DTC startups
06:05 Starting and scaling an advertising agency
10:11 What is brand storytelling and how can brands get it right
13:23 Media budgets and audiences in funnel strategy
18:44 Connected TV, static out-of-home, and podcasts
25:42 Strategizing for connected TV vs linear TV
28:58 Steps for creating an effective brand or product story
34:28 How Wondersauce onboard and work with clients

Show notes powered by Castmagic

Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.

Additional episodes you might like:

• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth

• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content

• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views

• #219 JT Barnett: The TikTok Masterclass For Brands

• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook

• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands

-----
Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.

Want the weekly TL;DR of tips delivered to your mailbox?
Check out our newsletter here.

Projects the DTC Pod team is working on:
DTCetc - all our favorite brands on the internet
Olivea - the extra virgin olive oil & hydroxytyrosol supplement
Castmagic - AI Workspace for Content

DTCPod Instagram
DTCPod Twitter
DTCPod TikTok

John Sampogna - CEO and Co-Founder of Wondersauce
Blaine Bolus - Co-Founder of Castmagic
Ramon Berrios - Co-Founder of Castmagic

John Sampogna is the co-founder and CEO of Wondersauce, a modern advertising agency that specializes in brand storytelling, paid media, e-commerce, and digital experiences.

Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.

Show notes powered by Castmagic

Additional episodes you might like:

• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth

• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content

• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views

• #219 JT Barnett: The TikTok Masterclass For Brands

• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook

• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands

-----
Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.

Want the weekly TL;DR of tips delivered to your mailbox?
Check out our newsletter here.

Projects the DTC Pod team is working on:
DTCetc - all our favorite brands on the internet
Olivea - the extra virgin olive oil & hydroxytyrosol supplement
Castmagic - AI Workspace for Content

DTCPod Instagram
DTCPod Twitter
DTCPod TikTok

John Sampogna - CEO and Co-Founder of Wondersauce
Blaine Bolus - Co-Founder of Castmagic
Ramon Berrios - Co-Founder of Castmagic

Previous Episode

#347 - Shading the Future: Inside Everhem’s Rise in Custom Window Treatments

Haley Weidenbaum is the CEO and co-founder of Everhem, a DTC company specializing in custom window treatments, including shades and drapery.

In this episode of DTC Pod, Haley discusses the strategies that have helped Everhem grow and differentiate itself in the market. She discusses the challenges of online shopping for custom products and how Everhem addresses them through thorough guides and customer support.

Haley also shares insights on Everhem's dual business mode—how they serve both interior designers and regular consumers, and how they adapt their offerings to meet the unique needs of each customer segment.

Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.

On this episode of DTC Pod, we cover:
1. Window Treatment Market Landscape
2. Everhem's Niche and Positioning
3. Interior Design Trends and Forecasting
4. Challenges in Custom Window Treatments
5. Business Operations and Customer Service
6. Designer and Consumer Experience
7. Initial Business Journey and Growth
8. COVID-19 Impact and Market Response

Timestamps
00:00 Haley Weidenbaum’s background in interior design
4:00 From doing interior design to starting Everhem
07:51 COVID and the home industry boom
08:40 Importance of providing exceptional customer service
13:45 Everhem as the one-stop shop for window treatment
19:01 Catering to regular consumers and trade partners
24:15 Prioritizing key markets, managing expectations strategically
27:34 Window treatment industry and where Everhem fits
34:19 Using trends to forecast supply chain & manufacturing
37:42 Logistics, packaging, unboxing experience
40:02 Next step for Everhem: building authentic relationships

Show notes powered by Castmagic

Additional episodes you might like:

• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth

• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content

• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views

• #219 JT Barnett: The TikTok Masterclass For Brands

• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook

• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands

-----
Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.

Want the weekly TL;DR of tips delivered to your mailbox?
Check out our newsletter here.

Projects the DTC Pod team is working on:
DTCetc - all our favorite brands on the internet
Olivea - the extra virgin olive oil & hydroxytyrosol supplement
Castmagic - AI Workspace for Content

DTCPod Instagram
DTCPod Twitter
DTCPod TikTok

Haley Weidenbaum - Co-Founder and CEO of Everhem
Blaine Bolus - Co-Founder of Castmagic
Ramon Berrios - Co-Founder of Castmagic

Next Episode

#349 - Between Trends and Timelessness: The Antara Approach to Building Strong Brands from the Outside In

Isabel Mendez is the founder and design director at Antara Studio, an award-winning full-service design partner for purpose-driven brands.

With a focus on brand, content, and design, Isabel and her team help companies create cohesive and emotionally resonant identities across all touchpoints.

In this episode of DTC POD, Blaine and Isabel discuss:

The three necessary phases for creating a brand identity
What makes a good brand story and how brands can effectively communicate it
How brands can adapt to trends while remaining true to who they are

Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.

On this episode of DTC Pod, we cover:
1. DTC Brand Design Trends
2. Stages of Brand Identity Building
3. Characteristics of a Good Brand Story
4. Consistency in Branding
5. Branding as a Holistic Process

Timestamps
00:00 Starting the design studio Antara
03:39 From freelancing to building a team
05:10 The basics of building a great brand
07:45 Branding as graphic communication
10:21 Owning assets vs having a brand
12:26 Phases of brand identity construction
16:21 What makes a good brand story
21:09 Brand case study: Star Fades International
25:15 Establishing a design story for brands
26:55 Brand application and consistency
29:48 Design trends and timelessness
33:33 What’s next for Antara

Show notes powered by Castmagic

Additional episodes you might like:

• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth

• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content

• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views

• #219 JT Barnett: The TikTok Masterclass For Brands

• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook

• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands

-----
Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.

Want the weekly TL;DR of tips delivered to your mailbox?
Check out our newsletter here.

Projects the DTC Pod team is working on:
DTCetc - all our favorite brands on the internet
Olivea - the extra virgin olive oil & hydroxytyrosol supplement
Castmagic - AI Workspace for Content

DTCPod Instagram
DTCPod Twitter
DTCPod TikTok

Isabel Mendez - Founder and Design Director of Antara Studio
Blaine Bolus - Co-Founder of Castmagic
Ramon Berrios - Co-Founder of Castmagic

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