Driving Demand

Frida joined GetAccept in late 2019 when they had just closed on their Series A investment. At the time they where 3 marketers focusing mainly on organic/events. She was tasked with building a world class marketing team and to create an inbound machinery to rapidly scale GetAccept's growth.

In this episode we talked about:

• Strategy to scale a marketing team from 3 to 27 people in 2,5 years
• The importance of sales/marketing alignment and getting exec buy-in
• Building a brand from scratch (it's not just a logo and a few colors..)
• What is pipeline creation anxiety? (Hint: it's what we all feel at the end of a quarter)

Are you ready to join the movement? Join our free slack community where some of the best demand marketers in Europe share knowledge on demandgenerationmovement.com.
This episode is brought to you by our great sponsors Albacross, HockeyStack & Riverside.fm.

Paula Molinar is the Senior Manager, Demand Generation at Paddle. Paula started at the company in 2019 when they where just 90 people. A few weeks ago they took in their series D investment of $200M and in this episode Paula share their biggest learnings and also marketing successes.

In this episode we talked about:

• Moving from capturing to creating demand
• Insights from having BDRs within the marketing team.
• Learnings from implementing a "how did you hear about us" form field.
• Why you should focus on Storytelling Ads that tell people everything they need to know already in the feed.

Are you ready to join the movement? Join our free slack community where some of the best demand marketers in Europe share knowledge on demandgenerationmovement.com.
This episode is brought to you by our great sponsors Albacross, HockeyStack & Riverside.fm.

For the first time ever i had two guests joining me, both working at Optimere - a Copenhagen based SaaS company. Jillian Als is the VP of Marketing and Jasmine de Guzman is the Manager, Revenue Marketing.

In this episode we talk about:

• What is Revenue Marketing at Optimere?
• Focusing on capturing vs creating demand when there already is a lot of existing demand?
• The danger of focusing too much on paid search.
• One of the hidden growth levers, working together for a really really long time (6+ years in their case).
• Marketing to marketers, one of the toughest audiences ever?

Are you ready to join the movement? Join our free slack community where some of the best demand marketers in the world share knowledge on demandgenerationmovement.com.
This episode is brought to you by our great sponsors Albacross, HockeyStack & Riverside.fm.

For the first time ever you will listen to your host share his perspective on Demand Generation and how to build a demand framework and playbook from scratch.
In this episode we touch upon:
- How to make the transition from Lead Gen to Demand Gen?
- What's the most important metrics to follow daily?
- How do you build up and develop a successful demand team?
- How do you create your own demand framework?
- What's most important when building out playbooks for paid search and paid social?
Are you ready to join the movement? Join our free slack community where some of the best demand marketers in the world share knowledge on demandgenerationmovement.com.
This episode is brought to you by our great sponsors Albacross, HockeyStack & Riverside.fm.

Emir Atlı is the Co-Founder and CRO at HockeyStack. He is also the podcast host of his own show "SaaS Marketing & Growth Chats" where he has interviewed some of the best marketing people in the business.
On this episode we talk about:
- Why attribution matters for marketers and how you can use it to win
- How HockeyStack position themselves in the competitive attribution category
- How they went from 0 to 1,5M impressions in only 6 months from SEO
- How they 5xd their pipeline from LinkedIn ads in only 4 months
If you want to get more in-depth information and get a step-by-step guide into their SEO playbook or LinkedIn Ads playbook - check out The Flow, their growth bible for SaaS marketers.
This episode is brought to you by our great partners Albacross, HockeyStack & GetAccept.