Driving Demand

Q1 is done and dusted: How did we achieve our highest paid pipeline ever?
Adam Holmgren (Global Demand Gen Leader at GetAccept) and Canberk Beker (Head of Paid Acq at Cognism) give you their secrets on how they crushed their paid pipeline during the first quarter of 2023.
Find out:

• How to succeed with LinkedIn Ads in a Demand Gen setting
• Why Lead Gen forms could be your next success
• How Facebook can drive direct pipeline with a conversion objective
• Experimenting with Youtube and Reddit could be your next move
  

🌍 Join our community of 600+ B2B Marketers on drivingdemand.io.
This episode is brought to you by our great partners HockeyStack, GetAccept & N.Rich.

Emir Atlı is the Co-Founder and CRO at HockeyStack. He is also the podcast host of his own show "SaaS Marketing & Growth Chats" where he has interviewed some of the best marketing people in the business.
On this episode we talk about:
- Why attribution matters for marketers and how you can use it to win
- How HockeyStack position themselves in the competitive attribution category
- How they went from 0 to 1,5M impressions in only 6 months from SEO
- How they 5xd their pipeline from LinkedIn ads in only 4 months
If you want to get more in-depth information and get a step-by-step guide into their SEO playbook or LinkedIn Ads playbook - check out The Flow, their growth bible for SaaS marketers.
This episode is brought to you by our great partners Albacross, HockeyStack & GetAccept.

Many companies are experiencing uncertain times, especially in B2B. The marketing department is usually one of the first to get hit in some way.
BUT, there are ways you can actually use uncertain times to come out even stronger.
In this episode of we cover everything you need to think about in your marketing work to come out on top:

👉 Why you need to focus on creating demand and not shift your entire budget to things you can attribute.

👉 How this could be the perfect time to perfect your baseline; ICP, messaging, website journey, customer research.

👉 Utilize retargeting efficiently to improve performance from all channels.
Are you ready to learn more? Join our Slack community where some of the best B2B marketers in Europe share knowledge on drivingdemand.io.
This episode is brought to you by our great partners Albacross, HockeyStack & GetAccept.

Jonna Ekman is the Marketing Director at Storykit. Not only has she been a big Demand Gen fan for many years but with a background as a journalist she is deeply passionate about telling great stories. And stories is the backbone of any successful marketing program.

In this episode we talked about:

• Storytelling? What is is and how to nail it?
• What kind of videos win on social?
• Facebook vs Slack when you're building a community?
• And many other things...

Are you ready to learn more? Join our Slack community where some of the best B2B marketers in Europe share knowledge on drivingdemand.io.
This episode is brought to you by our great partners Albacross, HockeyStack & GetAccept.

Jonas Terning is the founder of a B2B marketing agency called Scaale.io. Jonas has an unusual backround as he first worked in the media industry and then joined Planhat to help build their brand.
In this episode we talk about:
- how big vs. small companies approach their marketing and brand
- how AI changes B2B marketing and where
- what should b2b companies do now
- what AI cannot replace
- storytelling
🌍 Join our community of 700+ European B2B Marketers on drivingdemand.carrd.co