19 - Why video is a vital part of any demand strategy (With Jonna Ekman, Marketing Director at Storykit)

Jonna Ekman is the Marketing Director at Storykit. Not only has she been a big Demand Gen fan for many years but with a background as a journalist she is deeply passionate about telling great stories. And stories is the backbone of any successful marketing program.

In this episode we talked about:

• Storytelling? What is is and how to nail it?
• What kind of videos win on social?
• Facebook vs Slack when you're building a community?
• And many other things...

Are you ready to learn more? Join our Slack community where some of the best B2B marketers in Europe share knowledge on drivingdemand.io.
This episode is brought to you by our great partners Albacross, HockeyStack & GetAccept.