21 - My guide to B2B marketing during a recession

Many companies are experiencing uncertain times, especially in B2B. The marketing department is usually one of the first to get hit in some way.
BUT, there are ways you can actually use uncertain times to come out even stronger.
In this episode of we cover everything you need to think about in your marketing work to come out on top:

👉 Why you need to focus on creating demand and not shift your entire budget to things you can attribute.

👉 How this could be the perfect time to perfect your baseline; ICP, messaging, website journey, customer research.

👉 Utilize retargeting efficiently to improve performance from all channels.
Are you ready to learn more? Join our Slack community where some of the best B2B marketers in Europe share knowledge on drivingdemand.io.
This episode is brought to you by our great partners Albacross, HockeyStack & GetAccept.