Drive and Convert - Episode 85: Nine Strategies to Increase Average Order Value

Episode 85: Nine Strategies to Increase Average Order Value

07/18/23 • 35 min

1 Listener

It can be difficult to convince new customers to purchase from your site the first time they visit. Instead of driving traffic and new visitors to your site, why don’t you focus on the customers you already have?

This week, Jon and Ryan share how you can leverage nine proven strategies to help you increase average order value. By improving the average order value of your website, you can grow your business without having to invest heavily in additional marketing and advertising.

Listen to the full episode if you want to learn:

How to find out your customer’s needs
Nine proven tactics to increase AOV (with examples)
Why social proof is such a powerful tool
How to execute limited offers properly
Why it’s important to remember post-purchase offers

If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow .

Listen to the full episode if you want to learn:

How to find out your customer’s needs
Nine proven tactics to increase AOV (with examples)
Why social proof is such a powerful tool
How to execute limited offers properly
Why it’s important to remember post-purchase offers

If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow .

Previous Episode

Episode 84: Holiday Analysis and Adjustments

Each holiday season is different, so how do you prepare for one? As a business, it’s important to use data-driven strategies and think creatively when planning for your holiday campaign. In this week’s episode, Jon and Ryan share a few ideas on how to think about the holidays and what you need to do to stand out from the competition.

Listen to the full episode if you want to learn:

Why each holiday season is different
How to define the holiday season
How to use data to determine holiday periods
How to prepare for the holiday season
When to start advertising for the holidays

If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow .

Next Episode

Episode 86: Where's the Traffic?

From struggling marketplaces to recent stock turmoil, Jon and Ryan explore the factors impacting traffic and sales in the ecommerce industry. They take a deep dive into how competition, economic factors, and changing consumer behavior are reshaping the e-commerce landscape.

In this week’s episode, they discuss powerful strategies for driving traffic and sales and how brands can leverage Google's algorithms to their advantage.

Listen to the full episode if you want to learn:

How the decrease in search volume on Google affect transaction and sales volume
What methods Amazon uses to drive traffic beyond search traffic
How brands can leverage Google's algorithm to increase product discovery
Why testing and experimentation are crucial for staying ahead of the competition

If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow .