Episode 79: Ensuring Your Website Navigation Converts
04/25/23 • 26 min
1 Listener
What’s the best type of navigation to use for your website? Jon and Ryan reveal that there is no one-size fits all approach to this question.
However, customer research and experimentation can help determine the most effective navigation style. Jon offers 10-pointers for website owners to test or steal, which are based on what has worked well for other brands. They stress the importance of designing navigation based on what customers want, not what the brand wants.
Listen to the full episode if you want to learn:
1. Why website navigation is crucial to a website’s functionality
2. The different types of website navigation
3. How to improve your website navigation
4. 10 stealable tips for website navigation
If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.
For more information, read the full article at: https://thegood.com/insights/website-navigation/
What’s the best type of navigation to use for your website? Jon and Ryan reveal that there is no one-size fits all approach to this question.
However, customer research and experimentation can help determine the most effective navigation style. Jon offers 10-pointers for website owners to test or steal, which are based on what has worked well for other brands. They stress the importance of designing navigation based on what customers want, not what the brand wants.
Listen to the full episode if you want to learn:
1. Why website navigation is crucial to a website’s functionality
2. The different types of website navigation
3. How to improve your website navigation
4. 10 stealable tips for website navigation
If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.
For more information, read the full article at: https://thegood.com/insights/website-navigation/
Previous Episode
Episode 78: Exiting an Online Business
A lot of emotions are involved in exiting a business, and Ryan emphasizes the importance of legal advice and research along the way.
In this episode, Jon and Ryan also talk about failing and growing throughout the experience and seeing everything as a learning experience. Every business exit is a little different, so there is no defined timeline for going through the process. Ryan advises that you should do it when it feels right, and the numbers will work themselves out.
Listen to the full episode if you want to learn:
- Why it's important not to burn bridges and end things on a positive note
- How relationships with employees change
- Why doing more research is important
- Why you should invest in a good legal team
- What to look forward to after exiting an ecommerce business
If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.
Next Episode
Episode 80: Managing Attribution Model Changes
In this podcast episode, Jon and Ryan discuss Google's recent announcement about sunsetting certain attribution types in Analytics. They both emphasize the need for businesses to get creative and find new strategies to compete with larger brands. Jon suggests that small brands have an advantage in being more willing to take risks and test different approaches. For small brands, they suggest exploring social media, influencer marketing, affiliate partnerships, and top-of-funnel strategies to drive awareness and engagement. They conclude that the evolving digital landscape requires businesses to adapt and find new ways to stand out in the competitive e-commerce space.
Listen to the full episode if you want to learn:
- What attribution models are being removed from Google
- Why Google is sunsetting four of its attribution models
- How these attribution changes could affect transparency and Google algorithms
- What alternative options do big and small brands have
If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.
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